Experience

Oxford Healthspan

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2023 - Present



Words By Fiona Hope

• Freelance Copywriter & Social Media Manager

  • Mar 2020 - Jun 2023

  Writing SEO-friendly copy and blog posts, inclusive of keyword search, SEO titles, meta descriptions and backlinks. Conducting keyword and content research throughout the writing process. Proofreading and editing content. Devising engaging product descriptions and website copy. Managing social media accounts, including writing social media copy, influencer marketing and paid advertising. Writing SEO-friendly copy and blog posts, inclusive of keyword search, SEO titles, meta descriptions and backlinks. Conducting keyword and content research throughout the writing process. Proofreading and editing content. Devising engaging product descriptions and website copy. Managing social media accounts, including writing social media copy, influencer marketing and paid advertising.



Zooki

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Social Media Manager & Content Manager

  • Jul 2021 - Dec 2022

  - Plan & manage organic content for all social media channels (Instagram, Facebook, LinkedIn, YouTube & Tiktok). Write creative briefs for designers. - Plan & manage content calendar & schedule posts on Later. - Oversee, edit & upload all blog posts to our Shopify website. - Manage organic SEO strategy: Keyword research, content planning & optimising blog posts. - Weekly analysis of social media & SEO analytics and adapting based on data. - Daily community management, answering messages and comments. - Develop partnerships with brands for collaborative blog posts and social media giveaways. - Assisting the Head of Partnerships in running the Partnerships Programme. - Assisting at marketing & sales events. - Influencer & PR gifting outreach & coordination. - Writing press releases. - Send out a monthly newsletter via Klaviyo to our professional partners. - Oversee & organise the brand's content folders. - Creative ideation for ads on Facebook, Instagram, Youtube & Tube billboards. Show less



Frictionless Music

• United Kingdom
• Musicians

• Marketing & Social Media Manager

  • Dec 2020 - Jul 2021

  Writing compelling website and social media copy. Writing press releases for brand news and sending to publications. Development of brand voices. Managing two brands (Broomhill Estate and Frictionless Music) on social media - paid and organic - and planning content calendars. Researching brand competitors and market. Managing the National Sculpture Prize Competition. Writing compelling website and social media copy. Writing press releases for brand news and sending to publications. Development of brand voices. Managing two brands (Broomhill Estate and Frictionless Music) on social media - paid and organic - and planning content calendars. Researching brand competitors and market. Managing the National Sculpture Prize Competition.



Broomhill Estate

• United Kingdom
• Artists and Writers
• 1 - 100 Employee

• Marketing & Social Media Manager

  • Dec 2020 - Jul 2021

  Writing compelling website and social media copy. Writing press releases for brand news and sending to publications. Development of brand voices. Managing two brands (Broomhill Estate and Frictionless Music) on social media - paid and organic - and planning content calendars. Researching brand competitors and market. Managing the National Sculpture Prize Competition. Writing compelling website and social media copy. Writing press releases for brand news and sending to publications. Development of brand voices. Managing two brands (Broomhill Estate and Frictionless Music) on social media - paid and organic - and planning content calendars. Researching brand competitors and market. Managing the National Sculpture Prize Competition.



PSNEurope

• United Kingdom
• Book and Periodical Publishing

• Senior Staff Writer

  • Dec 2019 - Mar 2020

  Researched for and wrote daily news articles and original content.Conducted interviews with pro audio industry professionals.Represented the publication at industry events.Developed a monthly print magazine, including subbing and editing content.Posted daily content on social media, more than doubled PSNEurope’s Instagram followers and greatly increased the brand’s followers on other platforms. Curated a daily newsletter using Adestra and Selligent. In February 2020, I worked on the ISE Daily as the chief copy sub. This involved organising the Photo Library and subbing and editing articles. Show less

• Staff Writer

  • Dec 2018 - Dec 2019



The Gryphon

• United Kingdom
• Newspaper Publishing
• 1 - 100 Employee

• Music Journalist

  • Sep 2016 - Jul 2018

  Wrote previews and reviews of a variety of live music performances, including Latitude Festival 2018. Contributed article ideas to weekly team meetings. Wrote previews and reviews of a variety of live music performances, including Latitude Festival 2018. Contributed article ideas to weekly team meetings.



Sukeban Magazine

• London, United Kingdom

• Editorial Contributor Intern

  • Sep 2016 - Mar 2017

  Discovered talented artists and photographers on various platforms e.g. Instagram to feature on Sukeban. Conducted interviews. Discovered talented artists and photographers on various platforms e.g. Instagram to feature on Sukeban. Conducted interviews.



HERO Magazine

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Jun 2016 - Jun 2016

  Whilst interning at HERO Magazine I built up a diverse written portfolio on various topics including fashion (attended men’s fashion week), music, art and film. Curated daily news articles and original features. Proofread and edited the work of freelance writers. Interviewed renowned professionals in fashion, art, music and film. Designed a monthly newsletter with MailChimp and organised the magazine’s Trello calendar. Whilst interning at HERO Magazine I built up a diverse written portfolio on various topics including fashion (attended men’s fashion week), music, art and film. Curated daily news articles and original features. Proofread and edited the work of freelance writers. Interviewed renowned professionals in fashion, art, music and film. Designed a monthly newsletter with MailChimp and organised the magazine’s Trello calendar.



LITTLE HILL PEOPLE LTD

• Apparel & Fashion
• 1 - 100 Employee

• Blogger and Social Media Intern

  • May 2014 - Oct 2014

  Posted on the brand’s Twitter and Instagram, engaging more consumers. Wrote weekly blog posts on topics such as fashion, ethical fashion production and tribal culture. Created press releases. Posted on the brand’s Twitter and Instagram, engaging more consumers. Wrote weekly blog posts on topics such as fashion, ethical fashion production and tribal culture. Created press releases.



Dvf Studio

• London, United Kingdom

• Showroom Assistant Intern

  • Jun 2014 - Jun 2014

  While working with this leading fashion designer’s London Showroom, I efficiently ensured the smooth running of its fast-paced and demanding environment. Dressed the models and kept the clothes racks tidy. Answered the phone at reception and addressed queries from clients. While working with this leading fashion designer’s London Showroom, I efficiently ensured the smooth running of its fast-paced and demanding environment. Dressed the models and kept the clothes racks tidy. Answered the phone at reception and addressed queries from clients.