Experience

Reverberate PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Jan 2019 - Present



Pinstone

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Account Director

  • Oct 2017 - Dec 2018

  Full responsibility and direction of agri-business client accounts, developing and initiating new business and managing account teams Full responsibility and direction of agri-business client accounts, developing and initiating new business and managing account teams



University of Bath

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing Officer

  • Jan 2017 - Dec 2017

  Two contracts: - Faculty of Science: competitor review and analysis; development of recruitment materials based on interviews, videos and photographs undertaken with faculty students and alumni; copy-writing and compilation of marketing information for use by academic staff during overseas recruitment events.- Faculty of Humanities and Social Sciences: creating, editing and re-styling the Faculty's website and promotional materials; coverage of Faculty news stories. Two contracts: - Faculty of Science: competitor review and analysis; development of recruitment materials based on interviews, videos and photographs undertaken with faculty students and alumni; copy-writing and compilation of marketing information for use by academic staff during overseas recruitment events.- Faculty of Humanities and Social Sciences: creating, editing and re-styling the Faculty's website and promotional materials; coverage of Faculty news stories.



Attinger Jack

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Media & Marketing Executive (part-time)

  • Sep 2016 - Oct 2017

  Attinger Jack (AJ) is a full service direct response advertising agency.1. In-house PR and communications, including website management, social media development and copy writing for weekly blog2. Media Management:- booking print media ads, specialising in short-term, late space rates- analysing response data to update and inform clients on a weekly basis, on which recommendations can be made for future activity Attinger Jack (AJ) is a full service direct response advertising agency.1. In-house PR and communications, including website management, social media development and copy writing for weekly blog2. Media Management:- booking print media ads, specialising in short-term, late space rates- analysing response data to update and inform clients on a weekly basis, on which recommendations can be made for future activity



Beef + Lamb New Zealand

• New Zealand
• Farming
• 1 - 100 Employee

• Project Manager

  • Aug 2013 - Dec 2015

  Driving projects supporting on-farm activities through event management, building relationships with key industry influencers and the development of resources and customised materials. Driving projects supporting on-farm activities through event management, building relationships with key industry influencers and the development of resources and customised materials.



Freelance Writing and Editorial Services

• Freelance Food Writer

  • Apr 2005 - Jun 2013

  Feature writing for food and nutrition consumer media, as well as the creation of copy, editing and proof-reading for a variety of professional and business clients Feature writing for food and nutrition consumer media, as well as the creation of copy, editing and proof-reading for a variety of professional and business clients



Beef + Lamb New Zealand Inc

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Nutrition Manager + PR/Communications consultant

  • Jun 2001 - Jun 2013

  Managing the nutrition portfolio within the overall business strategy of a marketing and communications organisation. The role included a particular focus on issues management, nutrition communications, international collaboration and product development. Other positions held during this time: Chair, Human Nutrition and Health Committee, International Meat Secretariat; Chair, New Zealand Nutrition Foundation Managing the nutrition portfolio within the overall business strategy of a marketing and communications organisation. The role included a particular focus on issues management, nutrition communications, international collaboration and product development. Other positions held during this time: Chair, Human Nutrition and Health Committee, International Meat Secretariat; Chair, New Zealand Nutrition Foundation



Radius Healthcare, UK

• Nutritionist/Dietitian (Account Manager level)

  • Dec 2000 - Mar 2001

  Managing clients' communications needs and achieving defined goals through the execution of agreed nutrition communications strategies based on market and scientific research.Formulating proposals based on market and scientific research; seeking out and enlisting opinion leaders to maximise exposure and elevation of communication messages; originating written material for use in media relations, tailored to the target audience, with a central role in the production of nutrition resources for professional and public audiences, in line with Government policy and published research.



Meat and Livestock Commission

• Information Services
• 1 - 100 Employee

• Marketing Nutritionist

  • Jan 1998 - Nov 2000

  Leading consumer and healthcare professional nutrition programmes, and providing professional support to internal colleagues, influencing marketing campaigns through scientific knowledge related to target needs. More specifically determining target areas through needs assessment, and evaluating impact through the most effective monitoring methods; identifying opportunities for using results of commissioned human nutrition research; managing freelance staff, matching their individual skills to identified need; leading an editorial board and managing a communications agency in the production of national newsletter, for a readership of 50,000.



Milton Keynes General NHS Trust

• Health Promotion Dietitian

  • Aug 1990 - Jan 1998

  A broad health promotion/public health single-handed role. Activities and achievements required excellent communication and presentation skills used at all levels from health service strategy forums to local community groups; establishing a healthy eating award for the catering industry; the development of nutrition policies; regular contact with local media; writing information leaflets and training packs, following market analysis; being responsible for specialist nutrition and dietetic training for multi-disciplinary groups.