Marketing & Customer Insight Manager

• Oct 2018 - Present

Leading on marketing strategy, internal communications, customer experience and insight. Delivery of a sector leading website, driven by customer insights to support channel shift to digital services Leading on marketing strategy, internal communications, customer experience and insight. Delivery of a sector leading website, driven by customer insights to support channel shift to digital services

Marketing Account Director

• May 2015 - Jul 2018

Marketing and branding: • Branding: attraction materials, internal communications, copywriting, employee referral programmes, research and focus groups • Social media: channel strategy, audience and content strategy, content creation, objective setting, setup and day-to-day management, paid and organic social campaigns • Website and microsite projects: briefing and scoping, project management, content development, user journey, adding and amending content through CMS (content management system) • Direct sourcing: via on- and off-line media, events, social networking, business networks, CV database sourcing • Events and experiential planning and management • Video projects: briefing, planning, management of locations and participants, scripting/question sheets, edit lists • Creative development and innovation Entry level recruitment: • Graduate, student, school and college-leaver recruitment Stakeholder Management • Leading on project briefings with contacts at all levels • Project and team management

Account Manager

• Nov 2006 - May 2015

Leading on client relationships and project delivery across a number of commercial accounts. Identifying opportunities for development and growth, formulating development plans and delivering key campaigns and projects against these. Scoping, planning, budgeting and planning multichannel projects across media, creative, content, print collateral, experiential and events. Leading on client relationships and project delivery across a number of commercial accounts. Identifying opportunities for development and growth, formulating development plans and delivering key campaigns and projects against these. Scoping, planning, budgeting and planning multichannel projects across media, creative, content, print collateral, experiential and events.

Client Services Manager/Account Manager

• May 2001 - Nov 2006

I managed a dedicated group of clients, ensuring they were aware of the range of services available to them and receiving best all-round service. My role involved line management of account co-ordinators to guarantee quality of work; taking recruitment briefs both over the phone and face-to-face and taking through to completion; maintaining a good knowledge of all clients including competitor activity and sector information; reporting on spend levels per client and making recommendations on growth.

Account Handler

• Aug 2000 - Jun 2001