Experience

The CMO Club

• United States
• Advertising Services
• 1 - 100 Employee

• Member

  • 2022 - Present

  The CMO Club is the world’s most engaged community of innovative CMOs. It is a global membership and by-invite community for senior marketing executives to come together, share ideas, be inspired, and solve their toughest challenges in an exclusive, yet relaxed environment. Membership is 1400+ CMOs strong and growing, representing both B2B and B2C brands with chapters in over 35 cities across the globe The CMO Club is the world’s most engaged community of innovative CMOs. It is a global membership and by-invite community for senior marketing executives to come together, share ideas, be inspired, and solve their toughest challenges in an exclusive, yet relaxed environment. Membership is 1400+ CMOs strong and growing, representing both B2B and B2C brands with chapters in over 35 cities across the globe



Study Group

• United Kingdom
• Higher Education
• 700 & Above Employee

• Executive Director, Global Marketing

  • Apr 2019 - Present



inGen Dynamics Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Executive Advisor - Marketing and Strategy

  • Oct 2021 - Present



Freelance

• London, United Kingdom

• Marketing and Strategy Consultant

  • Mar 2018 - Mar 2019

  Delivered strategic marketing, branding and business development consultancy to public and private sector clients. Delivered strategic marketing, branding and business development consultancy to public and private sector clients.



Association of International Certified Professional Accountants

• United States
• Accounting
• 400 - 500 Employee

• Executive Vice President of Sales and Marketing

  • Dec 2013 - Feb 2018

  Led the global brand, marketing, sales and insight teams based across several countries. - translated business strategy into a global sales and marketing vision and plan - led B2B and B2C customer experience strategy to increase engagement and satisfaction through a brand led approach - delivered customer growth and retention strategies to exceed targets - global brand strategy development to drive and support overall business strategy and vision - high level stakeholder engagement to support organisational strategy - ability to break down company silos and shape strategic priorities for delivery - extensive experience of both in-county and head office working Show less



CIMA

• United Kingdom
• Accounting
• 400 - 500 Employee

• Regional Director - Performance & Emerging Markets

  • Jun 2011 - Nov 2013

  Responsible for emerging markets strategy and operations to deliver organisational growth targets.- created and led the emerging markets strategy to grow the student population through acquisition of prospects and conversion to active customers.- built a regional staff network across the network of global offices to share best practise and planning focused on higher return generating activities.- developed head office workshops using balanced scorecard methodology to connect and integrate regions to improve organisational results.- led market portfolio analysis and reporting to the board to help manage the company's global presence.- specific responsibility for strategy and operations in Russia/CIS, Central Eastern Europe, India and the Gulf.- developed innovative commercial opportunities with global partners. Show less

• Head of New Market Development

  • Jan 2009 - May 2011

  Set strategies, KPIs and led new market development across the Gulf, Russia, Poland and Brazil.- drove company growth through market penetration strategies.- full responsibility for establishing start up operations in-country and delivering to break-even within agreed timelines.- all elements of new office set up; operations, legal, brand and marketing, business development and local network and stakeholder development.- identified, developed and launched products to meet market needs. Show less

• Country Head - India

  • Feb 2008 - Dec 2008

  Responsibility for all areas of country development - business development, marketing and sales, tuition provision, in-country alliances and relationships.- grew revenue through customer acquisition and retention strategies.- team restructure, motivation and management.- country strategy development and delivery to meet targets.- grew the network of c-suite relationships and managed a portfolio of multinational clients.

• Product Marketing Manager

  • Oct 2004 - Jan 2008

  Strategic marketing of over 50 products at varying life-cycle stages.- exceeded year one product sales of a new qualification through launching with an integrated campaign and three country events.- grew sales and sponsorship through management of high profile events including the company flagship events, the annual awards.- led the annual customer retention campaigns and implemented global membership campaigns.



Chartered Institute of Fundraising

• United Kingdom
• Fundraising
• 1 - 100 Employee

• Marketing Manager

  • Jan 2002 - Oct 2004

  Led all brand and marketing strategies to grow organisational awareness and exceed customer targets. - led marketing campaigns to increase membership. - led the organisational rebrand and website redesign. - developed and delivered sector publications. Led all brand and marketing strategies to grow organisational awareness and exceed customer targets. - led marketing campaigns to increase membership. - led the organisational rebrand and website redesign. - developed and delivered sector publications.



Santander Bank, N.A.

• United States
• Banking
• 700 & Above Employee

• Mortgage Underwriter

  • 2001 - 2001



Mission Australia

• Australia
• Non-profit Organization Management
• 700 & Above Employee

• Marketing Executive

  • 2000 - 2000



Bradford & Bingley plc

• United Kingdom
• Financial Services

• Training and Events Coordinator

  • May 1999 - Nov 1999