Experience

Northumbria University

• United Kingdom
• Higher Education
• 500 - 600 Employee

• Assistant Director Marketing

  • Jul 2013 - Present

  As assistant director (marketing) I have responsibility for all marketing campaigns and specific responsibility for driving and developing brand strategy, digital marketing and CRM.

• Head of Marketing

  • 2006 - Jun 2013

  My appointment to this role coincided with the buikd up to the introduction of fees and the marketisation of the HE sector. Prior to this point limited professional marketing was required within the sector. My remit was to establish a marketing department within the School to create a differentiating marketing strategy that would establish their brand in readiness for the increasingly competitive marketplace. Heading up a small team, my remit included CRM, online and offline marketing, event marketing, outreach and content.



Aviva

• United Kingdom
• Financial Services
• 700 & Above Employee

• Head of Brand and Advertising

  • Nov 1999 - Jun 2004

  As Head of brand and advertising I led the development of the Aviva brand following the merger of Norwich Union and CGU, establishing the refreshed and repositioned Norwich Union brand and then managing the transition to the global Aviva brand.



Commercial Union

• Direct Marketing Manager

  • 1992 - 1998

  Managed a team to package and promote financial products covering, protection, savings, investments and pensions. We created campaigns targeted at prospective and current customers to drive sales and maximise repeat business