Fion Lee
Digital Marketer at Steigen- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Cantonese Elementary proficiency
Topline Score
Bio
Yunnie Lim
As our energiser in the office, Fion never fails to influence others with her positive energy. In the absence of a marketing lead, Fion, together with the marketing team spearheaded initiatives to revamp Wantedly's social media strategy which helped to increase user engagement across our various social media channels. Beyond that, she has also shown the potential to manage others, as she independently managed her intern. I enjoyed working with Fion as she is always ready to contribute to discussions with fresh ideas and I believe that she'll bring her positive energy to any team that she works with in the future!
Yunnie Lim
As our energiser in the office, Fion never fails to influence others with her positive energy. In the absence of a marketing lead, Fion, together with the marketing team spearheaded initiatives to revamp Wantedly's social media strategy which helped to increase user engagement across our various social media channels. Beyond that, she has also shown the potential to manage others, as she independently managed her intern. I enjoyed working with Fion as she is always ready to contribute to discussions with fresh ideas and I believe that she'll bring her positive energy to any team that she works with in the future!
Yunnie Lim
As our energiser in the office, Fion never fails to influence others with her positive energy. In the absence of a marketing lead, Fion, together with the marketing team spearheaded initiatives to revamp Wantedly's social media strategy which helped to increase user engagement across our various social media channels. Beyond that, she has also shown the potential to manage others, as she independently managed her intern. I enjoyed working with Fion as she is always ready to contribute to discussions with fresh ideas and I believe that she'll bring her positive energy to any team that she works with in the future!
Yunnie Lim
As our energiser in the office, Fion never fails to influence others with her positive energy. In the absence of a marketing lead, Fion, together with the marketing team spearheaded initiatives to revamp Wantedly's social media strategy which helped to increase user engagement across our various social media channels. Beyond that, she has also shown the potential to manage others, as she independently managed her intern. I enjoyed working with Fion as she is always ready to contribute to discussions with fresh ideas and I believe that she'll bring her positive energy to any team that she works with in the future!
Credentials
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Advanced Google Analytics
GoogleOct, 2019- Oct, 2024 -
Google Analytics for Beginners
GoogleJul, 2019- Oct, 2024 -
Google Tag Manager Fundamentals
GoogleJul, 2019- Oct, 2024 -
Hubspot Marketing Software Certified
HubSpotOct, 2019- Oct, 2024 -
NEA Food & Hygiene
National Environment AgencyAug, 2015- Oct, 2024
Experience
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Steigen
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Singapore
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Wholesale
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1 - 100 Employee
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Digital Marketer
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Mar 2020 - Present
- Created and written over 80% of the brand’s copywriting content (Articles, social media, UI copywriting, EDMs, brochures, internal SOPs/materials, TVC scripts/storyboards, SEO copies and more) - Published over 50 B2C articles to drive brand awareness and engagement (https://www.steigen.com.sg/blogs/news) - Worked closely alongside Marketing Manager with various promotional campaigns through multiple traditional and digital marketing channels - Spearheaded and kickstarted an omnichannel communication platform in less than two months (MessageBird) which effectively reduced enquiries by 50% through automation - Successfully integrated a cross-channel marketing automation platform within a year (Dotdigital) to jumpstart the brand’s CRM journey and loyalty program - Managed and secured up to 90% non-paid KOL collaborations and the majority of which were undergoing home improvements (Instagram, YouTube and TikTok) - Handled and analysed different owned media such as Facebook, Instagram - Grew Facebook and Instagram followers by 35% and 177% respectively in less than 2 years - Collaborated with the Sales team to identify business growth opportunities and developed promotional campaigns - Worked closely with production houses to produce video assets for commercial and online use
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Wantedly Singapore
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Singapore
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Human Resources
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1 - 100 Employee
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Marketer
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Dec 2018 - Feb 2020
- Published B2C and B2B articles with an average 800 views and 1000 views respectively (https://www.wantedly.com/users/86658308#posts) - Successfully drove brand awareness and user acquisition through strategic channel management, achieving 50% user growth within a year. - Responsible for email marketing aspects for both B2C and B2B audiences. - Designed and handled various content on social media channels, from copies, graphics to videos. - Created and launched digital ads and SEM campaigns to drive objectives. - Oversaw internal campaigns and external collaborations/events with clients across various industries. - Managed overall marketing budget for brand awareness and lead generation.
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Yoursite.sg
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Advertising Services
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1 - 100 Employee
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Account Manager
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Mar 2018 - Nov 2018
- Lead a team of designers and web developers to produce more than 80 websites. - Worked with clients across different industries and managed close to 100 projects. - Oversaw creative pipelines, and met all pre-established deadlines. - Proposed and wrote several website copies on various themes. - Lead a team of designers and web developers to produce more than 80 websites. - Worked with clients across different industries and managed close to 100 projects. - Oversaw creative pipelines, and met all pre-established deadlines. - Proposed and wrote several website copies on various themes.
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Content Writer
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Nov 2017 - Mar 2018
- Created content such as writing articles (average of 5,500 views per article), editing videos and food photography for Ladyironchef's webpage and social media accounts. - Assisted in both advertorial and editorial filming sessions. - Read my articles here: http://www.ladyironchef.com/author/fion-lee/ http://tidbitsmag.com/author/fion-lee/ - Created content such as writing articles (average of 5,500 views per article), editing videos and food photography for Ladyironchef's webpage and social media accounts. - Assisted in both advertorial and editorial filming sessions. - Read my articles here: http://www.ladyironchef.com/author/fion-lee/ http://tidbitsmag.com/author/fion-lee/
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Spades Creative Studio
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United Kingdom
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Movies, Videos, and Sound
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Freelance Writer
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Jun 2017 - Oct 2017
- Job scope includes writing up food and architectural design reviews in Singapore. - Job scope includes writing up food and architectural design reviews in Singapore.
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SATS Ltd.
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Singapore
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Airlines and Aviation
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700 & Above Employee
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Marketing Intern
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Sep 2014 - Nov 2014
- Conducted market research to develop buyer’s personas and better understand consumer behaviour. - Proposed and designed various product visuals - Conducted market research to develop buyer’s personas and better understand consumer behaviour. - Proposed and designed various product visuals
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Education
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2016 - 2017
RMIT University
Bachelor’s Degree, Communication and Media Studies -
2012 - 2015
Temasek Polytechnic
Diploma, Marketing
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