Experience

F'inn

• United States
• Think Tanks
• 1 - 100 Employee

• Founder

  • Jun 2015 - Present

  San Francisco Bay Area Innovation is broken in many organizations. Processes are outdated. Teams lack resources. Collaboration between teams is slow. Companies unintentionally pass up on good ideas or penalize risk takers. When innovation isn't working, growth and motivation stall. We created F’inn to inspire leaders to discover and hold on to great ideas, give them purpose and make them real. How? • Combine design thinking with user-centric insights to deliver results fast and drive fact-based… Show more Innovation is broken in many organizations. Processes are outdated. Teams lack resources. Collaboration between teams is slow. Companies unintentionally pass up on good ideas or penalize risk takers. When innovation isn't working, growth and motivation stall. We created F’inn to inspire leaders to discover and hold on to great ideas, give them purpose and make them real. How? • Combine design thinking with user-centric insights to deliver results fast and drive fact-based actions • Open the communication flow within teams and across other functions • Address the root cause of innovation problems: organizational culture F'inn works with startups, non-profits, and Fortune 500 companies. We’re excited to bring together an experienced team of marketers, researchers, brand makers, writers, designers, and a network of best-in-the-biz talent for bringing innovation into the world. Every engagement is led and delivered by a senior partner. We work fast. We think big. We have fun. Show less



Wavelengths Consulting

• United Kingdom

• Founder

  • Jan 2014 - Jun 2015

  san francisco bay area Marketing, at its core, is a shifting mix of creativity, ingenuity, courage and savvy… - From the why…innovation pathing, consumer insight, forward looking openness - To the what…design innovation, platform development, team building - To the how…demand generation, message construction, concept testing - To the when and the where…moment of truth definition, multi-channel distribution, in-market realization, digital activation, media mix optimization And at the heart of it all… Show more Marketing, at its core, is a shifting mix of creativity, ingenuity, courage and savvy… - From the why…innovation pathing, consumer insight, forward looking openness - To the what…design innovation, platform development, team building - To the how…demand generation, message construction, concept testing - To the when and the where…moment of truth definition, multi-channel distribution, in-market realization, digital activation, media mix optimization And at the heart of it all are people, humans. Not data in an excel sheet but the story behind all numbers you need to provide and the questions you need to answer. Wavelengths Consulting offers expertise in… - Marketing Strategy, going far beyond the 4Ps - Consumer Research and Analytics - Product and Marketing Innovation, based upon design thinking and human understanding - Launch Planning, translating the long-term strategy into action with clear milestones & KPIs - Volumetric Modeling - Competitive and Market Scoping - Campaign Development, from message construction to digital strategy - Brand Building - Workshop Facilitation - Professional Interviewing: Depths, Dyads, Triads, On-Location and Focus Group moderation - Coaching - People Development Wavelengths Consulting is founded by Lisa Phelan, a 20-year veteran of the corporate and agency worlds. There are few people who can succeed in both these two worlds – Lisa is one of the select few. Show less



Philips Consumer Lifestyle

• Senior Director of Marketing - North America

  • Jan 2011 - Dec 2013

  Greater New York City Area - Full P&L responsibility for $300MM business, improved profitability while growing key segments by double digits. - Inspirational leader of core Marketing team of 10 people and extended team of 40 people; achieved above high performance level of employee engagement. - Developed and brought to market innovations in mobile and audio, specifically App-Enhanced Accessories, Headphones and Speakers; managed all aspects from idea spark to in-market. - Led transformation of CE business… Show more - Full P&L responsibility for $300MM business, improved profitability while growing key segments by double digits. - Inspirational leader of core Marketing team of 10 people and extended team of 40 people; achieved above high performance level of employee engagement. - Developed and brought to market innovations in mobile and audio, specifically App-Enhanced Accessories, Headphones and Speakers; managed all aspects from idea spark to in-market. - Led transformation of CE business into new business model, delivering greater EBITA and future growth potential

• Senior Director of Marketing - Western Europe

  • Jan 2010 - Jan 2011

  Amsterdam Area, Netherlands - Lead marketeer for $350MM business, establishing key actions and annual plans with the countries - Refined marketing mindset in mature categories - Created online strategy and targets to accelerate growth & stimulated adoption of social media and new marketing tools - Established key alliance with fashion brands for headphone and electronic accessories, resulting in over $50M turnover

• Director of Strategy & Alliances

  • Feb 2009 - Jan 2010

  Amsterdam Area, Netherlands - Defined clear strategic direction for 1 Billion business - Linked conceptual strategy to specific near and mid-term actions across functions - Built business cases for new investments in white spaces and embryonic categories - Managed all partner relationships for business, including globally recognized luxury brand, fashion brand, sports brand, and Internet communication brand

• Director of End-User Driven Innovation

  • Jul 2007 - Feb 2009

  Amsterdam Area, Netherlands - Led cross-functional projects to build innovation roadmaps based upon consumer insighting and market trends. - Worked directly with I&D, F&A, Marketing and Sales to identify market opportunities for Sonicare, Domestic Appliances, and Avent brands - Created best practice approach for consumer insight and new innovation development

• Director of Consumer Marketing Intelligence

  • Jan 2004 - Jul 2007

  Amsterdam Area, Netherlands - Translated consumer data into insightful, business focused solutions. - Created and landed global segmentation used as foundation and inspiration for product innovation, marketing strategies, and go-to-market execution. - Forecasted market developments based upon both primary and secondary sources.



Ipsos-Vantis

• Senior Account Director

  • Jan 1999 - Jan 2004

  Paris, France and London, UK and Bay Area, CA - Drove expansion of Ipsos-Vantis to Europe, building a $20M+ business with European clients over the span of 2 years - Developed new forecasting and data capturing methodologies to address the new digital domains - Worked directly with companies in tech sector, start-ups and VCs to determine size of the prize for new launches - Led cross-functional team of up to 5 people - Managed client relationships at all levels; from initial contact through project delivery and implementation



Estee Lauder

• Malaysia
• Retail
• 1 - 100 Employee

• Senior Analyst, New Product Development

  • Nov 1996 - Oct 1998

  Greater New York City Area - Supported all brands to define market opportunities and analyze consumer testing during development process - Translated data into insight to drive go/no go decisions - Determined branding approach for new product launches



Shifrin Research

• Project Manager & Analyst

  • Aug 1992 - Nov 1996

  Greater New York City Area - Handled all consumer data collection for up to 20 projects simultaneously, for clients ranging from top CPG brands to Internet start-up to Financial Institutions - Piloted online interviewing during its infancy - Created and fully managed mystery shopping program for multiple financial institutions