Experience

Singapore Malay Chamber of Commerce & Industry (SMCCI)

• Singapore
• Non-profit Organizations
• 1 - 100 Employee

• Corporate Communication Senior Executive

  • Mar 2023 - Present

  Creative and strategic communications powerhouse with a proven track record of helping businesses grow and succeed. Expertise in social media automation, email marketing, multichannel marketing, content creation, branding, and strategic communication. I'm a corporate communications executive with a passion for helping businesses grow and succeed. With my expertise in social media automation, email marketing, multichannel marketing, content creation, branding, and strategic… Show more Creative and strategic communications powerhouse with a proven track record of helping businesses grow and succeed. Expertise in social media automation, email marketing, multichannel marketing, content creation, branding, and strategic communication. I'm a corporate communications executive with a passion for helping businesses grow and succeed. With my expertise in social media automation, email marketing, multichannel marketing, content creation, branding, and strategic communication, I've helped SMCCI establish itself as the premier chamber empowering Malay/Muslim businesses. I'm a master of developing and executing strategic social media automation initiatives that drive engagement. I've also conceived and implemented email marketing campaigns that have yielded impressive results. And I'm skilled at executing multichannel marketing campaigns that generate buzz and drive attendance at signature events. But I'm more than just a marketing whiz. I'm also a skilled content creator and branding expert. I'm instrumental in streamlining content creation processes and crafting comprehensive branding guidelines that propel SMCCI to the forefront of industry thought leadership. My work at SMCCI is a testament to my ability to create and execute strategic communication campaigns that resonate with audiences and drive results. I'm passionate about using my skills and experience to help businesses achieve their goals. Whether it's crafting captivating content, orchestrating mind-blowing campaigns, or connecting with amazing individuals like YOU, I'm here to make some serious waves. Show less



Freelance

• Freelance Brand Designer

  • Dec 2019 - Present

  As a Freelance Brand Designer, I thrive on helping small businesses and home-based ventures tell their unique stories through captivating visual identities. Here's what I do: - Visual identity: I create logos, colour palettes, typography, and other visual elements that represent your brand and help you stand out from the competition. - Brand messaging: I help you to define your brand voice and messaging so that you can communicate clearly and authentically with your target… Show more As a Freelance Brand Designer, I thrive on helping small businesses and home-based ventures tell their unique stories through captivating visual identities. Here's what I do: - Visual identity: I create logos, colour palettes, typography, and other visual elements that represent your brand and help you stand out from the competition. - Brand messaging: I help you to define your brand voice and messaging so that you can communicate clearly and authentically with your target audience. - Brand strategy: I work with you to develop a brand strategy that will help you achieve your business goals. I'm passionate about helping people succeed, and I find a lot of value in helping businesses to position their brands and tell their stories. If you're a small business owner or home-based entrepreneur who is looking to take your brand to the next level, I'd love to help! Show less



TAQWA ORGANISATION

• Singapore
• Financial Services
• 1 - 100 Employee

• Business Development Manager/Head of Marketing

  • Jun 2020 - Mar 2023

  Singapore With nearly three years of dedicated service as Business Development Manager/Head of Marketing at TAQWA, I embarked on an inspiring journey to elevate our brand's presence and advocate for financial literacy. Crafting compelling narratives, I connected with potential investors and sponsors, inviting them to join our mission. During my tenure, I meticulously planned and spearheaded the marketing of lead generation activities, resulting in a remarkable 250% increase in social media… Show more With nearly three years of dedicated service as Business Development Manager/Head of Marketing at TAQWA, I embarked on an inspiring journey to elevate our brand's presence and advocate for financial literacy. Crafting compelling narratives, I connected with potential investors and sponsors, inviting them to join our mission. During my tenure, I meticulously planned and spearheaded the marketing of lead generation activities, resulting in a remarkable 250% increase in social media engagement and amassing 5,000 new followers. My content creation prowess extended to ads, blogs, videos, websites, and CRM tools, forging a lasting bond with our clients and followers. Collaborating with influential voices in social media, I amplified our reach and cultivated a vibrant community. I championed financial literacy, one compelling story at a time. Beyond digital realms, I led impactful off-site events, sparking conversations, and boosting brand recognition. Every email, event, and post brought TAQWA's vision to life. Show less



On & On Diners

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Executive

  • Dec 2019 - Jun 2020

  Singapore As the marketing maestro behind On&On Diners, I identified irresistible content for our paid media promotions and outreach efforts, capturing the hearts of foodies everywhere. I generated buzz, drove engagement, and brought hungry souls to our doors using Instagram, Facebook and paid blogging platform, Dayre, to target a niche market. By enhancing On&On Diners' online presence, I developed sales strategies that catapulted our brand visibility into the stratosphere. From tantalizing food… Show more As the marketing maestro behind On&On Diners, I identified irresistible content for our paid media promotions and outreach efforts, capturing the hearts of foodies everywhere. I generated buzz, drove engagement, and brought hungry souls to our doors using Instagram, Facebook and paid blogging platform, Dayre, to target a niche market. By enhancing On&On Diners' online presence, I developed sales strategies that catapulted our brand visibility into the stratosphere. From tantalizing food photos to mouthwatering descriptions, I've left no stone unturned in attracting potential customers who craved our delectable creations! Crafting persuasive marketing copy, I brought On&On Diners' unique voice to life through mouthwatering advertorials and cheeky social media posts. Collaborating with the design team, I created campaigns and event decors that were the life of the party. I resonated with our target audience, captured their imaginations, and made On&On Diners the hottest catering destination for all occassions. Show less



Ozel

• Sales And Marketing Associate

  • 2019 - 2019

  Singapore As the mastermind behind OZEL's Insta-glam, I crafted promotional and editorial videos that will make your heart skip a beat with their mesmerizing collection and take your breath away with every frame. I've also teamed up with influencers and media mavens to unleash the full force of OZEL's fashion revolution. Together, we've turned heads, secured partnerships, and catapulted OZEL into the modern traditional wear spotlight. By building strong relationships with these trendsetting… Show more As the mastermind behind OZEL's Insta-glam, I crafted promotional and editorial videos that will make your heart skip a beat with their mesmerizing collection and take your breath away with every frame. I've also teamed up with influencers and media mavens to unleash the full force of OZEL's fashion revolution. Together, we've turned heads, secured partnerships, and catapulted OZEL into the modern traditional wear spotlight. By building strong relationships with these trendsetting superstars, I harnessed their immense reach and influence to take OZEL's brand message to dazzling new heights. Show less



Singapore Aviation Academy

• Singapore
• Aviation and Aerospace Component Manufacturing
• 1 - 100 Employee

• Corporate Communications Intern

  • 2018 - 2018

  Singapore My journey began at the Singapore Aviation Academy (SAA), where I interned and graduated with Commendation. As an intern, I've soared to new heights, achieving many milestones in driving marketing initiatives that truly pack a punch. From designing captivating content for SAA's digital playground to creating visually stunning brochures and even crafting unique promotional goodies like mousepads, I've set the stage for an awe-inspiring aviation experience! By developing strategic… Show more My journey began at the Singapore Aviation Academy (SAA), where I interned and graduated with Commendation. As an intern, I've soared to new heights, achieving many milestones in driving marketing initiatives that truly pack a punch. From designing captivating content for SAA's digital playground to creating visually stunning brochures and even crafting unique promotional goodies like mousepads, I've set the stage for an awe-inspiring aviation experience! By developing strategic campaigns and leveraging the power of digital platforms, I've expanded SAA's reach to aviation professionals all around the globe, creating an electrifying buzz around the courses, seminars, and workshops offered. I bring a fresh perspective to the table by staying on the cutting edge of industry trends. It's all about breaking barriers, pushing boundaries, and making heads turn in awe! Working hand in hand with stakeholders and internal teams, I translate their wildest dreams into compelling messaging and visuals that truly take flight. Through analyzing marketing data and making data-driven improvements, I've supercharged our strategies, ensuring every move we make hits the bullseye. It's all about creating impact, turning heads, and making a lasting impression in the vast sky of possibilities! Show less