Experience

Holiday Inn Abu Dhabi

• United Arab Emirates
• Hospitality
• 1 - 100 Employee

• Assistant Director of Sales

  • Oct 2022 - Present

• Asst. Director of Corporate Sales

  • Jan 2020 - Sep 2022

  Similar task and responsibilities as in my previous position, in addition:• Departmental Trainer• Identifying market, customer, and competitor trends.• Developing sales strategies and action plans.• Guiding internal departments on handling customer inquiries.• Maintaining good relationships with officials and representatives of the local business community.Achievements:• Securing top volume accounts• Managing the training process and appointing programs to my team• RFP Champion• IHG Business Rewards Champion• IHG LeadShare Champion Show less

• Senior Sales Manager

  • Oct 2018 - Jan 2020

  Similar task and responsibilities as in my previous position, in addition:• Identifying market, customer, and competitor trends.• Developing sales strategies and action plans.• Guiding internal departments on handling customer inquiries.• Maintaining good relationships with officials and representatives of the local business community. Achievements:• Highest number of new accounts conversion within the team• Highest driven result for Revenue and Average Daily Rate (ADR)• Highest driven result for F&B Revenue • AMG Champion• Hotelligence Champion• Mitigation Champion Show less

• Sales Manager

  • Apr 2016 - Oct 2018

  • Establish client base of individuals, organizations, associations, social, and/or corporate business through direct outside and inside selling to secure business for the hotel to ensure that room night sales and revenue goals are met or exceeded.• Actively prospect and qualify new business.• Achieve personal and team goals as assigned.• Negotiate room rates, meeting room rental, function space, and/or hotel service within approved booking guidelines. Accurately produce and/or review all sales contracts, rate agreements, and/or banquet/catering event orders.• May assist in developing and implementing sales plans. May also participate in the annual budgeting and planning process.• Work closely with other hotel departments to facilitate services agreed upon by the sales office and prospective clients. Disseminate sales-related information to other departments as appropriate.• Arrange and conduct special events, site inspections, and off-site presentation for potential clients. Entertain clients in accordance with established company and hotel policies and guidelines.• Maintain client’s files and update information daily in accordance with established departmental policies and procedures. Produce monthly sales-related reports and sales forecast for assigned area of responsibility.• Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include all hotel departments.• Attend and represent hotel at the trade shows and conventions and/or participate in sales trips to key feeder markets.• Monitor and handle inquiry calls and provide client proposals in accordance with established departmental policies and procedures.Achievements:• Highest number of new accounts conversion within the team• Highest driven result for Revenue and Average Daily Rate (ADR) Show less

• Assistant Sales Manager

  • Jan 2014 - Apr 2016

  • S&M Departmental Trainer (New colleagues & Intern) from 2011 – 2016• Handling different segments of accounts (Eg. Corporate accounts, groups, government, aviation, exhibitors, leisure and Military & defense, Groups - tournament)• Provide Accurate, efficient and committed office work support to the senior management• Manage the routine office management functions, deal with clients, visitors and maintain corporate relations. Provide support to the management on executive level• Arrange Appointments: makes necessary appointments for the meetings and secure availability of appropriate personnel as per scheduled time, date & place• Carrying out hotel tours & Site inspections• Manage discussions on rates for Events & Group/Individual reservations.• Performing correspondence with the guests and establishing contracts/agreements for Events, Groups, Long stays and corporate contracts• New acquisition of customers in all segments, focusing on assigned segments and going the extra mile to establish new relationships.• Monitoring the offer, options and cancellation for repeat bookings, conventions and seminars• Lobby Ambassador• Support the team & maintain clear communications with colleagues in Banquets for events, reservations department, accounts department & all F&B outlets to deliver smooth services.• Meet with clients to discuss their requirements, in order to close the deal and win a commitment for long term relationship/ partnership (business) with the clients.• Operating opera system on daily basis (In house: VIP guests, Targeted new accounts) & monitor booking to check and maintain, and stay number 1 in occupancy, RGI & RevPar• Prepare weekly action plan to ensure smooth operation and to perform the assigned tasks and responsibilities• Managed Holiday Inn Abu Dhabi’s top 4 accounts• Buddy for the new team memberAchievements:• Recognized Business club champion January – July 2014 Show less

• Sales Executive

  • Dec 2011 - Dec 2013

  • Handling different segments of accounts (Eg. Corporate accounts, groups, government, aviation, exhibitors, leisure and Military & defense, Groups - tournament)• Provide accurate, efficient and committed office work support to the senior management• Manage the routine office management functions, deal with clients, visitors and maintain corporate relations. • Arrange appointments for meetings and secure availability of appropriate personnel as per scheduled time, date & place• Selling Rooms, Banquets Space, Catering and F&B outlets• Carrying out hotel tours & site inspections• Manage discussions on rates for Events and Group/Individual reservations.• Performing correspondence with the guests and establishing contracts/agreements for Events, Groups, Long stays and corporate contracts• Lobby Ambassador• Support the team & maintain clear communications with colleagues in Banquets for events, reservations department, accounts department & all F&B outlets to deliver smooth services• Following LPO and payments for the events or with companies, as well as for guests whose stay is covered by a company.• Meet with clients to discuss their requirements, in order to close the deal and win a commitment for long term relationship/ partnership (business) with the clients.• Operating opera system on daily basis (In house: VIP guests, Targeted new accounts) & monitor booking to check and maintain, and stay number 1 in occupancy, RGI & RevPar• Monitor the daily work activities to ensure the targets are met on daily & monthly basis• Prepare weekly action plan to ensure smooth operation and to perform the assigned tasks and responsibilities• Maintains attendance records for payroll purposes• Perform training with new staff in the department• Managed Holiday Inn Abu Dhabi’s top 4 accounts.Achievements:• 2012 September Employee of Month• 2013 April Leader of the Quarter Candidate • Recognized as Meeting broker champion• Recognized as Business club champion Show less

• Sales & Marketing Coordinator

  • Oct 2010 - Dec 2011

  • Prepared all administrative documents required by the hotel sales team• Attend to telephone, fax, and email enquiries in a timely manner• Co-ordinate all site inspections• Attend daily and monthly sales meetings• Attend to all sales department mail and maintain the correspondence data base• Assist with direct mail campaigns• Maintain filing system (manual and electronic)• Maintenance and management of data base• Assist with promotions when required • Organize trade shows, functions and exhibitions when deemed applicable and advised by DOSM• Assist with tender submissions• Stock control of collateral• Maintain stock of printed material• Co-ordinate and maintain supply of corporate gifts and promotional items• Assist with the preparation of new products and services• Assist with the planning and development of promotional strategies and marketing plans for the hotel.• Assist with telesales and distributes sales leads when approved by supervisor• Work in line with business needs• Assist with the business club enrollments• Attend functions related to the sales department and assist in coordination of the same. Eg. Bookers incentive party, GM Cocktail, in-house guest partyAchievement:• 2010 May Employee of month• Recognized as Business club champion Show less

• Bar Captain

  • Nov 2009 - Oct 2010

  • Supervising the staff or colleagues in the absence of the Manager• Guide customers, explain menus and provide excellent customer service• Up-selling & encourage participation in the hotel’s promotions• Manage VIP customers and take charge of customers service at different levels• Cashiering



Abu Dhabi Country Club

• United Arab Emirates
• Hospitality
• 1 - 100 Employee

• Hostess

  • Mar 2008 - Mar 2009

  • Work as pioneer Hostess in the Restaurant, and responsible for assisting the guests, and taking their orders as necessary while providing them the service standard that they need. • Accept phone and online inquiries and reservations. • Perform cashiering function, consisting of keeping the cash sales before and after the shift, also preparing the cash receipts report/ cashiers daily report and issue the end of the day report. • Performed other tasks as assigned, including being in charge of the Restaurant. • Was able to handle all Restaurant operations within any given shift. Show less



Millennium Downtown Abu Dhabi

• Hospitality
• 100 - 200 Employee

• Waitress

  • Nov 2006 - Mar 2008

  • A member of a strong team working in one of Abu Dhabi’s busiest bars, Showed creativity under pressure, taking orders, assigned to post the daily specials on food & Beverages, up-selling, dealing with the guests, and in charge of shifting of restaurant operations. • Coordinate with incoming and outgoing guests. • Cashiering • Maintain good relations with the customers. • In charge of daily sales reporting & handling customers complaints. Achievements: • Received an appreciation award from senior staff and a mystery guests. Show less