Philip Robertson
Chief Product Officer at Freedrum Studio AB- Claim this Profile
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Bio
I had the opportunity to work with Philip on a significant user experience redesign across both software and hardware interaction. Philip did an excellent job, and most importantly brought a deep level of passion to the role. This was shown in the excellent work he produced, as well as his willingness to receive feedback and adapt design based on a broad (and sometimes conflicting) range of customer and stakeholder insights. Through the project, he often went above the call of duty, adding new elements to the project, and going over and above the product deliverables to bring more features and a better experience to the end user.
I've had the pleasure of working with Philip in a cross competent team where UX (Philip) and development (me) worked closely to ensure the best possible end-user experience. Besides being a highly talented designer, Philip has a genuine interest in understanding technical implications of a design decision. After working close to design for the past 8 years, I believe this is a rare and useful quality of a designer. Philip is extremely creative and brings a positive atmosphere to the team. Philip brings values that are usually the trait of way more senior designers.
I had the opportunity to work with Philip on a significant user experience redesign across both software and hardware interaction. Philip did an excellent job, and most importantly brought a deep level of passion to the role. This was shown in the excellent work he produced, as well as his willingness to receive feedback and adapt design based on a broad (and sometimes conflicting) range of customer and stakeholder insights. Through the project, he often went above the call of duty, adding new elements to the project, and going over and above the product deliverables to bring more features and a better experience to the end user.
I've had the pleasure of working with Philip in a cross competent team where UX (Philip) and development (me) worked closely to ensure the best possible end-user experience. Besides being a highly talented designer, Philip has a genuine interest in understanding technical implications of a design decision. After working close to design for the past 8 years, I believe this is a rare and useful quality of a designer. Philip is extremely creative and brings a positive atmosphere to the team. Philip brings values that are usually the trait of way more senior designers.
I had the opportunity to work with Philip on a significant user experience redesign across both software and hardware interaction. Philip did an excellent job, and most importantly brought a deep level of passion to the role. This was shown in the excellent work he produced, as well as his willingness to receive feedback and adapt design based on a broad (and sometimes conflicting) range of customer and stakeholder insights. Through the project, he often went above the call of duty, adding new elements to the project, and going over and above the product deliverables to bring more features and a better experience to the end user.
I've had the pleasure of working with Philip in a cross competent team where UX (Philip) and development (me) worked closely to ensure the best possible end-user experience. Besides being a highly talented designer, Philip has a genuine interest in understanding technical implications of a design decision. After working close to design for the past 8 years, I believe this is a rare and useful quality of a designer. Philip is extremely creative and brings a positive atmosphere to the team. Philip brings values that are usually the trait of way more senior designers.
I had the opportunity to work with Philip on a significant user experience redesign across both software and hardware interaction. Philip did an excellent job, and most importantly brought a deep level of passion to the role. This was shown in the excellent work he produced, as well as his willingness to receive feedback and adapt design based on a broad (and sometimes conflicting) range of customer and stakeholder insights. Through the project, he often went above the call of duty, adding new elements to the project, and going over and above the product deliverables to bring more features and a better experience to the end user.
I've had the pleasure of working with Philip in a cross competent team where UX (Philip) and development (me) worked closely to ensure the best possible end-user experience. Besides being a highly talented designer, Philip has a genuine interest in understanding technical implications of a design decision. After working close to design for the past 8 years, I believe this is a rare and useful quality of a designer. Philip is extremely creative and brings a positive atmosphere to the team. Philip brings values that are usually the trait of way more senior designers.
Experience
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Freedrum Studio AB
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Sweden
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Musicians
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1 - 100 Employee
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Chief Product Officer
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May 2020 - Present
Working on defining current and future products and services.
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CEO
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Apr 2019 - Apr 2020
Emerging from bankruptcy, Freedrum Studio AB continues bringing the Freedrum product to the world. As CEO my focus was re-aligning the company to focus on sales for financial stability. I moved out of this role so that I could focus more on future product developments.
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Design Lead & Co-Founder
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Sep 2018 - Mar 2019
I lead the design effort at Freedrum where I focus on the product experience and building brand value through design.
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CEO
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Jun 2016 - Aug 2018
During my time as CEO of Freedrum AB I led the production of 70 000 Freedrum sensors and secured a revenue of over 11 million SEK within the first year. I was able to grow the team from two to six people that focus on design, software development, customer experience and business development.I stepped into a new role in the company so that I may focus my energy on the product experience and design.
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Block Zero AB
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Sweden
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Design Services
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1 - 100 Employee
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Co-Founder & Board Member
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Jan 2017 - Dec 2019
Along with 4 of my colleagues we founded Block Zero AB in 2015. I served as a member of the board.
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Designer & Co-Founder
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Aug 2015 - Dec 2016
Block Zero is a design and technology consultancy that guides product development and storytelling. I led the effort in the design department to deliver work of the highest quality.
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BlackBerry
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Canada
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Software Development
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700 & Above Employee
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Interaction Designer
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Jan 2014 - Jul 2015
User experience domain lead for the Camera applicationUser interface framework designer for CascadesDriving the delivery of horizon projects (concepts) to production quality
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Interaction Design Intern
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Oct 2012 - Dec 2013
Designing user experiences both in user interface and hardware design for the new BlackBerry 10 OS and devices.
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Mormedi
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Spain
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Business Consulting and Services
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1 - 100 Employee
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Design Intern
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Feb 2012 - Sep 2012
I was involved in projects ranging from consumer electronics to transport. I contributed my product, strategy and graphic design skills to international projects.A large percentage of my time was spent working on the design of process books, presentations & mobile phones.
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Tellumat
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South Africa
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Information Technology & Services
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100 - 200 Employee
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Draughtsman
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Jan 2012 - Feb 2012
I was a contract based employee hired to lighten the workload of a demanding project. My task was to dimension and provide layout drawings for cellular sites with 3D CAD software.
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Draughtsman
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2008 - Dec 2011
Junior designer focusing on website, graphic, interface and industrial design within the field of telecommunications.
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Furniture Designer
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Jan 2011 - Nov 2011
Five45 was a company that began during my last year of studies at CPUT. We focused on designing adaptable furniture for loft living. Our flagship product, the Stayover, is a three-seater sofa, a double bed and may disassemble to become bench seating for six people. Additional tasks in this company include website design, marketing and CAD design.
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Education
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2008 - 2011
Cape Peninsula University of Technology
Bachelor of Technology, Industrial Design -
2010 - 2010
Malmö högskola / Malmö University
Master - One Semester, Interaction Design
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