Experience

Shark Communication

• Sweden
• Public Relations and Communications Services
• 1 - 100 Employee

• COO

  • Sep 2021 - Present



inUse

• Sweden
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of inUse Malmö

  • Apr 2014 - Sep 2021

  My main responsibility as Head of inUse Malmö is to develop new business opportunities, create growth and ensure profitability. The daily work focusing on the consulting / agency business with around twenty-five committed and loyal employees, of which 4 are local leaders (sales and personnel). During the last 5 years, growth has been in focus, which resulted in 10% annual organic growth while generating positive financial results.As part of inUse top management team I have been working with overall operational and strategic issues. In addition to this I also have the responsibility for pursuing inUse: - work environment issues from a management perspective - leading a cross-functional group of leaders and employees from all offices- the overall IT responsibility within inUse.In 2017, inUse was acquired by AFRY (ÅF Pöyry AB). During the acquisition process, I was responsible for successfully analyzing, negotiating and implementing the companies' various IT-related issues as well as find equilibrium in our employee offer (pension agreements, health care, et c). I have also been inUse's representative in:- AFRY IDS Management team South- Super user new CRM, 2020-21- Super user new ERP 2021



Herslow & Partners AB

• Sweden
• Business Consulting and Services
• 1 - 100 Employee

• Project Manager

  • Jan 2010 - Mar 2014

  Herslow & Partners is a local advisor within corporate finance and business development in the Malmö / Lund region. Primarily focused on venture capital, private placements, IPOs, financial analysis and financial communication. In short a collaboration matching with entrepreneurs and investors.My responsibilities: - project management- communication - raising capital - writing and producing investment prospects and memorandumDuring 2013 I held the interim position as CEO for one of our customers, Ecoflame AB, to prepare the company for an investment round.



Inspirationsbutiken i Sverige AB

• VP of Marketing

  • Feb 2009 - Jan 2011

  As a business consultant, Herslow & Partners also work with the management, governance and structure of companies. Via the Bergendahl Group, the company ran the home furnishing chain Inspirationsbutikerna during 2009. I joined as Vice President of Marketing, responsible for analyzing the chain's potential and working with the stores to achieve profitability. The final analysis was that the market had changed significantly and that the store owners were not willing to implement the changes required to create profitability, which led to a decision to close the chain. Effected in 2011 in an orderly manner.



Colorama AB

• Sweden
• Consumer Goods
• 100 - 200 Employee

• Marketing Manager

  • Dec 2007 - Feb 2009

  My main responsibilities were to analyze the market and set the marketing program for 140 shops in Sweden and Denmark, negotiating with suppliers, both product suppliers (paint, wallpaper, tools) and market related suppliers within advertising, TV, print and distribution. My main responsibilities were to analyze the market and set the marketing program for 140 shops in Sweden and Denmark, negotiating with suppliers, both product suppliers (paint, wallpaper, tools) and market related suppliers within advertising, TV, print and distribution.

• Advertising Manager

  • 2006 - 2007

  Together with the Marketing Manager I was responsible to create the new trademark Colorama after the merger of Färgtema and Färgsam. I also managed the rebranding of all the shops in Sweden and Denmark. Together with the Marketing Manager I was responsible to create the new trademark Colorama after the merger of Färgtema and Färgsam. I also managed the rebranding of all the shops in Sweden and Denmark.



Färgtema AB (i.e. Colorama)

• Product Manager

  • 2002 - 2006

  I was responsible for the central supplier agreements. Conducting negotiations with all major suppliers within wallpaper, flooring, tools and accessories.During the period I also produced an assortment of private labels within tools and wallpaper. Together with representatives from Nordsjö I initiated a collection of paint colors.

• Marketing Coordinator

  • 2000 - 2002

  To enhance the market awareness I re-organized the shops and their regional marketing campaigns.



MacMeckarna

• Sweden

• Marketing Assistent

  • 1998 - 2000

  Marketing and sales activities within the educational sector working with both print and web.Due to former experience in FileMaker I also held a course in FileMaker for one of our customers. Marketing and sales activities within the educational sector working with both print and web.Due to former experience in FileMaker I also held a course in FileMaker for one of our customers.



JP Kock A

• Buyer

  • 1994 - 1998

  Buyer primarily of advertising products (bags, pens & cloths) from Asia with all of the production line: production, freights, inventory management and printing services. I was also responsible for communication / handling of the Swedish Customs Clearance Office as well as for our printing/quality services. During the later period I implemented a CRM that I designed and developed in FileMaker together with a colleague. Buyer primarily of advertising products (bags, pens & cloths) from Asia with all of the production line: production, freights, inventory management and printing services. I was also responsible for communication / handling of the Swedish Customs Clearance Office as well as for our printing/quality services. During the later period I implemented a CRM that I designed and developed in FileMaker together with a colleague.