Experience

Qommunication

• Qatar
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Event Marketing Manager

  • Mar 2022 - Present

  • Directing and influencing 8 Event Officers, achieving over 15% increase in performance metrics. • Ensuring that events deliver consistent innovative and exceptional customer satisfaction while designing and developing a strong brand by critical financial reporting and budgeting to ensure sales targets. • Orchestrating innovative large scale multi-million dollar events for clients such as ExxonMobil, Qatar Museum Authority, and Katara Hospitality, resulting in 25% growth in sales targets • Secured partnerships with 20+ local and international influencers to gain exposure on high-profile projects, growing recognition by 30%. • Organized the opening of several prestigious celebrity chef restaurants and hotels for clients such as the Raffles, Fairmont, JW Marriott, the Ritz Carlton, Mondrian, St. Regis, and more • Developing and managing integrated marketing campaigns from planning to execution for clients such as Qatar Foundation, Ooredoo, and Qatar Tourism Authority (QTA) • Perform market research and analyze the current trends, develop and implement marketing plans and strategies for current and upcoming projects • Developed and implemented comprehensive campaigns with advanced social media strategy for the Qatar Tourism Authority and Qatar Museums, driving over 8M impressions. • Managing all aspects of social media management and overseeing influencers’ management • Leading a team of 6 marketing and social media professionals to ensure brand consistency across all communication outputs, increasing brand affinity by 15%. Show less



MSK Skincare

• Qatar
• Retail
• 1 - 100 Employee

• Social Media Marketing Manager

  • Jan 2021 - Feb 2022

  • Prepared and updated 5-7 daily posts through strategizing and curating engaging content calendars on six social media channels (Instagram, YouTube, Facebook, TikTok, Twitter, and Snapchat), growing organic followers by 130%. • Prepared micro-content to align with platform specifications and convert longer content formats for optimal impact, resulting in a 73% higher engagement rate. • Identified target markets and designed social media strategies for new product lines with foals for growth to expand business operations into new regions. • Increased revenue by 25% by decreasing customer acquisition costs through improved marketing strategies and campaign development. Show less



Qatar Airways

• Germany
• Airlines and Aviation
• 1 - 100 Employee

• • Apr 2018 - Jan 2021

  • Ensured strong ROI across performance and strategies by measuring the success of every social media campaign and maintaining a strong social media presence across Twitter, Facebook, and Instagram• Collaborated directly with copywriters and designers to develop appealing and informative content and manage celebrity and influencers’ communications• Delivered innovative social media ideas, marketing, and promotional tactics that led to significant growth in total social media reach

• • Nov 2016 - Apr 2018

  • Achieved social media engagement growth of 33% during the course of 6 months.• Improved the social media content marketing plan's design, development, and delivery.• Published and adapted content across approved social media brand outposts and created brand awareness.• Optimized content for each distinctive channel, taking into account changing platforms and audience requirements.

• • Feb 2014 - Nov 2016

  • Drove message development by creating promotional materials, and end-to-end management of numerous events, conferences, and exhibitions, from inception to completion, including event set-ups, monitoring event deliverables, scopes, and budgets• Designed and implemented cutting-edge strategies that optimized branding opportunities at all Qatar Airways events, including destination launches• Created and implemented effective marketing strategies and activities toward the achievement of objectives• Collaborated on organizing events such as ITB Berlin, Qatar International Food Festival, New York VIP Gala Dinner, ATM Dubai, Press conferences, and Gala Dinners for destination launches (Langkawi, Prague, Mombasa, Penang, and Nice) Show less



International Service Check

• Mystery Shopper

  • Mar 2011 - Sep 2016

  • Produced high-quality feedback and comprehensive reports and metrics about the mystery check on improving and enhancing the quality of the service and product offered. • Constantly counseled businesses on how to increase sales by assisting in improving customer service and advised pricing strategies. • Created, designed, and deployed data and operation review presentations. • Produced high-quality feedback and comprehensive reports and metrics about the mystery check on improving and enhancing the quality of the service and product offered. • Constantly counseled businesses on how to increase sales by assisting in improving customer service and advised pricing strategies. • Created, designed, and deployed data and operation review presentations.



Endava

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Manager

  • Dec 2012 - Jan 2014

  • Generated reports in Excel to conduct trend analysis for marketing and social media content, identifying niches to optimize organic reach from 13% to 27% in 6 months. • Collaborated with senior management, including the marketing lead, on a variety of functions, including customer success and finance, increasing survey submissions from 60% to 75% by identifying the pain points of customer feedback. • Conducted ongoing research to identify customer needs, desires, and satisfaction. • Generated reports in Excel to conduct trend analysis for marketing and social media content, identifying niches to optimize organic reach from 13% to 27% in 6 months. • Collaborated with senior management, including the marketing lead, on a variety of functions, including customer success and finance, increasing survey submissions from 60% to 75% by identifying the pain points of customer feedback. • Conducted ongoing research to identify customer needs, desires, and satisfaction.



P World

• Canada
• Events Services
• 1 - 100 Employee

• Experience Officer

  • May 2010 - Nov 2012

  • Collaborated on various European PR project in cooperation with City, Microsoft, British Petroleum, and the British Royal family associates. • Maintained and constantly updated the database of the European PR market. • Established successful relationships and cooperation with the top 20% of the most powerful corporations in Europe. • Collaborated on various European PR project in cooperation with City, Microsoft, British Petroleum, and the British Royal family associates. • Maintained and constantly updated the database of the European PR market. • Established successful relationships and cooperation with the top 20% of the most powerful corporations in Europe.



HALKBANK AD Skopje

• North Macedonia
• Banking
• 300 - 400 Employee

• e-banking

  • Mar 2011 - Oct 2011

  • Assigned in the e-banking technical support team • Issued and verified credit cards through MasterCard and Visa banking systems • Assigned in the e-banking technical support team • Issued and verified credit cards through MasterCard and Visa banking systems


Vatrostalna AD Skopje
• Accounting Intern

  • Jan 2010 - Mar 2010