Filipa Mariano
Digital Strategy Manager at DigitalUP- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Professional working proficiency
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Bio
Maria Francisca Falcão
As CEO of Origama I had the pleasure to supervise Filipa’s work since she was in lead of the marketing area. Throughout her stay in our company, Filipa has always performed her tasks very efficiently and dedicatedly, demonstrating an above average professional competence. In addition to being an excellent marketer Filipa is also a very responsible person. She is very punctual and takes on any task that is given to her with pleasure and professionalism. She is very organized and attentive to the stipulated deadlines having always fulfilled what was defined and also motivated her colleagues in order to meet deadlines. She is also motivated to research and explore in order to have answers to what she doesn´t know, always with very positive results. I am glad that she have been part of our Project!
Joana Fonseca
I had the pleasure to work close with Filipa while in college and I see her as an outstanding colleague in many levels such as trustworthy, committed and naturally curious. In every chance she had she was able to show her talent and dedication while being humble and professional.
Maria Francisca Falcão
As CEO of Origama I had the pleasure to supervise Filipa’s work since she was in lead of the marketing area. Throughout her stay in our company, Filipa has always performed her tasks very efficiently and dedicatedly, demonstrating an above average professional competence. In addition to being an excellent marketer Filipa is also a very responsible person. She is very punctual and takes on any task that is given to her with pleasure and professionalism. She is very organized and attentive to the stipulated deadlines having always fulfilled what was defined and also motivated her colleagues in order to meet deadlines. She is also motivated to research and explore in order to have answers to what she doesn´t know, always with very positive results. I am glad that she have been part of our Project!
Joana Fonseca
I had the pleasure to work close with Filipa while in college and I see her as an outstanding colleague in many levels such as trustworthy, committed and naturally curious. In every chance she had she was able to show her talent and dedication while being humble and professional.
Maria Francisca Falcão
As CEO of Origama I had the pleasure to supervise Filipa’s work since she was in lead of the marketing area. Throughout her stay in our company, Filipa has always performed her tasks very efficiently and dedicatedly, demonstrating an above average professional competence. In addition to being an excellent marketer Filipa is also a very responsible person. She is very punctual and takes on any task that is given to her with pleasure and professionalism. She is very organized and attentive to the stipulated deadlines having always fulfilled what was defined and also motivated her colleagues in order to meet deadlines. She is also motivated to research and explore in order to have answers to what she doesn´t know, always with very positive results. I am glad that she have been part of our Project!
Joana Fonseca
I had the pleasure to work close with Filipa while in college and I see her as an outstanding colleague in many levels such as trustworthy, committed and naturally curious. In every chance she had she was able to show her talent and dedication while being humble and professional.
Maria Francisca Falcão
As CEO of Origama I had the pleasure to supervise Filipa’s work since she was in lead of the marketing area. Throughout her stay in our company, Filipa has always performed her tasks very efficiently and dedicatedly, demonstrating an above average professional competence. In addition to being an excellent marketer Filipa is also a very responsible person. She is very punctual and takes on any task that is given to her with pleasure and professionalism. She is very organized and attentive to the stipulated deadlines having always fulfilled what was defined and also motivated her colleagues in order to meet deadlines. She is also motivated to research and explore in order to have answers to what she doesn´t know, always with very positive results. I am glad that she have been part of our Project!
Joana Fonseca
I had the pleasure to work close with Filipa while in college and I see her as an outstanding colleague in many levels such as trustworthy, committed and naturally curious. In every chance she had she was able to show her talent and dedication while being humble and professional.
Credentials
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Princípios do marketing digital
GoogleFeb, 2019- Nov, 2024 -
First Certificate in English
Cambridge instituteJun, 2014- Nov, 2024
Experience
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DigitalUP
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Portugal
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Advertising Services
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1 - 100 Employee
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Digital Strategy Manager
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Jun 2020 - Present
DigitalUP is a company dedicated to the development of digital marketing services, owner of the first 100% Portuguese marketing services marketplace.My current role includes:- Supervise marketing strategies developed for all DigitalUP clients;- Manage the marketplace developers team- Plan and implement marketing strategy for DigitalUP brand- Support sales team- Monotoring, optimize and report the results
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Digital Marketing Strategist
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Mar 2019 - May 2020
As Digital Marketing Strategist my role included:- Develop digital marketing strategies according to clients business goals;- Implement the strategy at all digital marketing platforms;- Monotoring, optimize and report the results;
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Origama
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Portugal
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Design
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Marketing Manager
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Nov 2017 - Jan 2019
Origama is a Portuguese startup that develops products for outdoor and nature lovers. With a portfólio of products for the beach, is the creator of the patented product Sun Seat, a beach towel with a backrest. In this organization my main role was:- Development and implementation of marketing and communication plan- Optimization and management of Ecommerce, SEO and user experience- Define, implement, monitor, and manage digital presence in multiple channels (Google Ads, Facebook, Linkedin, Instagram, Email/CRM, SEO, etc.)- Building KPIs and analyzing digital campaign performance- Contact with bloguers and digital influencers
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SKYPRO Feel the Ultimate Care
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Portugal
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Airlines and Aviation
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1 - 100 Employee
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Digital Project Manager
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Oct 2015 - Oct 2017
SKYPRO is a portuguese brand that develops uniforms and footwear solutions for aviations professionals. Is the current supplier of some of the major airlines in the middle East, Europe and is starting the operation in the US market.Reporting directly to the CEO I was responsible for:Coordination of the marketing team and the main communication projectsDevelopment and implementation of marketing planDefine, implement, monitor, and manage digital presence in multiple channels (Google Ads, Facebook, Linkedin,Instagram, Email/CRM, SEO, etc.)Ecommerce Management
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Brand & Communication manager
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May 2015 - Oct 2015
SKYPRO is a portuguese brand that develops uniforms and footwear solutions for aviations professionals. Is the current supplier of some of the major airlines in the middle East, Europe and is starting the operation in the US market.Reporting directly to the CEO I was responsible for:Skypro rebranding project managementDefinition of brand plans, brand positioning and go-tomarketstrategies;Definition and creation of new branding elements andmaterialsReformulation and optimization of the online storeDevelopment and implementation of marketing plan
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Marketing and communication assistant (intern)
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Feb 2014 - Apr 2015
Customer ServiceEcommerce ManagementImplementation of digital marketing campaigns (adwords,Facebook, Linkedin)
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Education
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2014 - 2016
ISCTE - Instituto Universitário de Lisboa
Master's degree, Communication, Culture and Information Tecnologies -
2010 - 2013
IADE - Creative University
Licentiate degree, Marketing e Publicidade
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