Experience

Augur - The Human Experience Agency

• Business Consulting and Services
• 1 - 100 Employee

• Senior Insights Strategist

  • Sep 2021 - Present

  Designing and executing both local and cross-market research for a variety of brands (incl. Spotify, Klarna and Discovery) delivering clear and compelling insights for brand growth. Research types include UX research, product development, brand explorations, concept evaluations, trend analysis and more.

• Insights Expert

  • Sep 2018 - Sep 2021



Ipsos Simstore

• Sweden
• Market Research
• 1 - 100 Employee

• Insights Analyst

  • Jan 2014 - Jul 2018

  NORM is specialized in understanding and predicting consumer behavior. At NORM I helped brands and organizations optimize their market strategies by conducting market research (incl. assortment optimization, design and concept development, decision trees, e-commerce optimization, usage & attitude studies, product launch tests) NORM is specialized in understanding and predicting consumer behavior. At NORM I helped brands and organizations optimize their market strategies by conducting market research (incl. assortment optimization, design and concept development, decision trees, e-commerce optimization, usage & attitude studies, product launch tests)



The Spectacular Ones

• Sweden
• Design Services

• Co-Founder

  • 2010 - 2014

  Co-founded a fashion brand focusing primarily on shoes and bespoke fashion. Opened a independent studio/retail store in downtown Stockholm as well as an online store. Co-founded a fashion brand focusing primarily on shoes and bespoke fashion. Opened a independent studio/retail store in downtown Stockholm as well as an online store.



7A Office & Lounge Conference & Event

• Sweden
• Real Estate
• 1 - 100 Employee

• Marketing Assistant

  • May 2013 - Nov 2013