Fidel Odhiambo Mugele

Regional Sales Manager | General Trade, Nairobi at Savannah Cement
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Contact Information
us****@****om
(386) 825-5501
Location
Nairobi County, Kenya, KE

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Credentials

  • Customer Service Training
    Kenya Institute of Management
    Jan, 2018
    - Nov, 2024
  • Collaborating for Value
    Coca-Cola Sabco
    Jan, 2013
    - Nov, 2024
  • Associate of Business Executives
    Association of Business Executives (ABE)
    Jan, 2011
    - Nov, 2024
  • Self-leadership training,
    Lanx Consultants
    Jan, 2011
    - Nov, 2024
  • Customer Care Skills
    Robert ouler and Associates Limited
    Jan, 2010
    - Nov, 2024
  • Excelling Through Customer Service
    Lanx Consultants
    Jan, 2010
    - Nov, 2024
  • SAP Training (WM &SD) modules
    Coca Cola Beverages Africa in Kenya
    Jan, 2009
    - Nov, 2024

Experience

  • Savannah Cement
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Regional Sales Manager | General Trade, Nairobi
      • Mar 2021 - Present

      • Growing the region by recruiting distributors • Ensuring there is product availability in the distributor outlets and other small retailers with the territory• Conducted marketing intelligence by getting competitor information on activities, trends and emerging opportunities.• Product knowledge is key hence conduct product training for the counter sales staff for them to get in depth knowledge of the product and brands they are selling• Carried out regular market visits within the region, linking retailers with distributors to increase demand.• Overseeing a team of Area Trade developers, focusing on their route coverage, target volume per area, coaching and mentor-ship• Ensuring that the clients are operating within the stipulated terms and collecting any outstanding overdue payments Show less

    • Regional Sales Manager | General Trade, Nyanza/Western Region
      • Feb 2019 - Mar 2021

      •Trained, led, and developed sales teams to ensure product availability and visibility at the retail level producing winning results.•Expanded customer base by 55% within the first six months of the year 2019 by employing exceptional customer orientation and sales push techniques.•successfully increased the company’s sales activities selling 2,000 tonnage from 500 tonnes in 2019•Achieved regional sales targets by 85% through exceptional convincing power and opening new market. •Increased company revenue by 75% by actively employing powerful suggestive selling techniques and conversion of credit sales to cash sales.. Show less

    • Regional Sales Manager | Key Accounts, Nairobi Region
      • Oct 2015 - Jan 2019

      •Generated a 80% increase in monthly recurring revenue by coaching and training retail developers.•Coordinating effective market research and surveillance to figure out competitor activities, trends as well as current and emerging opportunities exceeding retail sales goals by an average of 17% in one year•Ensuring timely delivery as stipulated in the contacts. Goods delivered in good condition and in the right quantities•Consistently maintained sales volumes from 1,000 tonnes to 4,000 tonnes through managing and monitoring ongoing construction projects and signing in new projects.•Exceeded retail sales goals by an average of 17% in one year by coordinating effective market research and surveillance to figure out competitor activities, trends as well as current and emerging opportunities•Conducted product awareness which brought a 78% increase in sales. Show less

  • Pernod Ricard
    • France
    • Beverage Manufacturing
    • 700 & Above Employee
    • Area Sales Representative (On-Trade and Off-Trade) FMCG,Scotch whisky
      • Apr 2013 - Sep 2015

      •Recruited top-tier performers that grew annual turnover of specific products (Liquor) from Kshs 2M to Kshs 30M over a period of two years. •Increased sales by Ksh. 10M per month by providing exceptionally brand activations, understanding consumer needs, market segmentations, buying behaviour and demographics. •Cut delay cost by 50% and increased on-time delivery from 30% to 95% by increasing truck and fleet allocations in the region. •Led the Sales merchandising team for three months and met sales set objectives by 100%. •Managed 3 major distributors in Nairobi East and provided mentorship and coaching to 45 distributor sales representatives. •Decreased the shelf audit time by 30% by recording day-to-day mini audits to ensure product availability and placement. •Brand development of Ballantines Scotch whisky from being a brand at the entry-level to being among top 10 best selling whisky. Show less

  • Coca-Cola Beverages Africa
    • Food and Beverage Services
    • 700 & Above Employee
    • Key Account Executive - Modern Trade
      • Mar 2011 - Apr 2013

      •Grew annual turnover from Kshs 10M to Kshs 30M over a period of two years by ensuring that right product mix and availability, effective order and re-ordering cycles and maintaining an effective stock position. •Provided mentorship to 15 modern trade merchandisers dealing with Ukwala (now Choppies) and Chandarana chains of supermarkets.

    • Regional Sales Coordinator (Sales Support)
      • Jul 2007 - Feb 2011

      •Ranked the best Regional Sales Coordinator in the year 2010 and 2011•Managed 35 distributors in Eastern Nairobi and opening up more distributors growing sales volume in the region from 30M to 50M.

Education

  • St. Paul's University
    Bachelor's Degree, Accounting and Finance
    2011 - 2013
  • Nairobi Insitute of Business Studies
    Diploma, Business Administration and Management, General
    2009 - 2010

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