Senior Brand and Communication Executive

• Jul 2022 - Present

-Develop and execute comprehensive digital marketing strategies to increase brand awareness, engagement, and revenue. -Lead the conceptualization and execution of ATL/BTL campaigns, including illustration, copywriting, and design, resulting in a significant increase in customer engagement and conversion rates. -Drive brand activation initiatives, including loyalty programs, partnerships, and experiential marketing campaigns, resulting in increased customer retention and brand advocacy. -Collaborate with cross-functional teams, including marketing, design, and IT, to ensure seamless execution of campaigns and consistent brand messaging across all digital channels. -Monitor and analyze campaign performance metrics to optimize strategies and deliver data-driven insights for continuous improvement. Created and implemented integrated marketing campaigns to promote brand awareness, generate leads, and increase bookings through various digital channels, including social media, email marketing, and content marketing. -Led brand activation initiatives, such as loyalty programs and customer retention campaigns, resulting in increased customer engagement and loyalty. -Conducted market research and competitor analysis to identify new opportunities and stay ahead of industry trends. -Managed relationships with external agencies, vendors, and partners to ensure smooth execution of campaigns and projects. Show less

Executive, Marketing & Brand Communication

• Jan 2019 - Sep 2021

Work with brands to strategize, execute, analyze, and optimize efforts for all things digital: ✅Social Media- organic content curation and strategic paid ads ✅Digital Content creator(infographics/ Basic Animation )✅Follow Up customer Feedback/FAQ✅Responding promptly to customer inquiries. ✅Acknowledging and resolving customer complaints.✅Web- UX recommendations and website refreshes

Sales and Marketing Executive

• Mar 2018 - Dec 2018

•Listen to the guest and make appropriate response. •Information should be correct and delivered to the guest in professional manner. •While dealing with the guests over the phone individual should be courteous, attentive to the guest, use positive language, have patience and must have product knowledge.•Making reservation and issuing ticket for walking as well as in house guest. Re-issue, refund and handling holiday package to Coxs Bazar and Kolkata. •Every email should be replied within 1 hour. •Email quires involve Void/ Refund charge wave/cancel/delay/early delay flight ticket/ wrongly issued ticket in lieu of corrected/new PNR. Name correction query/ Agency & corporates password reset/ Package related query/ Group fare related query. •Perform proper flight check to maximize flight utilization and reduce No-shows.•Making minimum of 50 calls in a month to the corporates/ agencys to aware about NOVOAIRs products, Smiles program and Holiday Packages.•Have to be available on live chat during office hours to provide information as guests require. •Forward Book Load √Morning by 10:00 am √Afternoon by 14:00 pm √Evening by 20:00 pm •Flown Report (Daily in the morning)•Daily Sales Report•VIP Report•FOC Report•Package Sales Report•Pre Flight Check Report •Daily Staff Supervision report •Channel Wise Sales Report •Office Wise Sales Report•Total Flown Passengers/ Total Operated Flights •Report/ Month Wise PLF %•Cancel Flight Calendar•Delay Flight Report •Distributing cancel delay flight to different stations •Texting and calling out each guest •Early/Delay Cancel Flight report (when required) Show less

Business Development Executive

• Sep 2017 - Jan 2018

•Conducted market researches and performing analysis of customer behavior, market share and competitive situation from the rival industry data and prepared reports and presentation for Management for decision making. •Assist development and refinement of uniform graphic standards and visual brand strategies through providing brand guideline and hands-on creative designing support. •Created and managed all official social media marketing platform & activities (Facebook Business page, Twitter, PPC support, Google business listing, Adword etc), also managed EDM marketing & SMS marketing portal. Show less

Senior Sales Officer

• Mar 2017 - Jun 2017