Digital Marketing Consultant

• Sep 2020 - Present

Industry: Marketing Agency• Drive strategies to restructure the company in order to grow profit margins and improve productivity.• Develop organic social media and website content to generate leads and increment interactions and traffic.• Manage the PPC budget for Facebook and Google Ads to optimize metrics like CTR up to 18% and CPC as low as $0.14.

Digital Marketing Freelancer

• Oct 2017 - Present

Industry: Marketing and Business Development• Guide digital marketing strategies looking for business development in consumer products, fashion, services, and other industries.• Manage social media accounts to improve engagement by up to 22% and increase followers by over 300% in 5 months.• Drive the PPC Ads budget to reach the objectives like increase interactions, website traffic, and conversions.

Project Coordinator

• Sep 2017 - Dec 2017

Industry: Construction and Remodeling• Restructured the operation area to reduce 5% time on the production process, by prioritizing the daily production per project.• Developed KPI dashboards for the commercial area to track the results and increase in 15% the productivity per seller.

Channel Sales Manager

• Jul 2015 - Mar 2017

Key Account Manager

• Feb 2013 - Jul 2015

Commercial Analyst

• May 2011 - Jan 2013

Industry: Retail, Banking, and Insurance• Managed the annual budget for massive advertising, visual merchandising, digital marketing, and corporate events.• Implemented the commercialization of new products and services for face-to-face sales and telemarketing.• Negotiated promotions, clearances, and databases with commercial partners for telemarketing sales.

Trade Marketing Supervisor

• Mar 2010 - May 2011

Industry: Marketing and Advertising• Led trade marketing campaigns for consumer products of Procter & Gamble and Virutex - Ilko brands.• Directed a nationwide sellers team in supermarkets, department stores, and home centers.