Experience

finvero
• Mexico
• Banking
• 1 - 100 Employee
• Head of Growth

  • 2023 - Present


Billpocket

• Mexico
• Banking
• 100 - 200 Employee

• Business Unit Head / Head of Corporate Partners

  • 2019 - 2023

  Core objective: Profitability of users / clients • Long term strategy with the Top Clients (Coca Cola Company, Femsa, Arca Continental, Bepensa, Danone, América Movil, ISVs, Mastercard, Government institutions) • Develop and ensure the results: turnover, profit, and P & L. Achievements • Key figure in the top management team responsible for the growth, institutionalization, and brand awareness in Mexico’s market that led to the successful acquisition of Billpocket. • Profitability Arca Continental 2x, Bepensa 5x, Femsa 1.5x. • Commercial launching of new portfolio suit (Hardware / Software). Show less



Telefónica México

• Mexico
• Civic and Social Organizations
• 1 - 100 Employee

• Business Manager Modern Trade (National Sales Director)

  • 2016 - 2019

  Core objective: Contribute, under the responsibility of the Commercial VP, sharing channel prospects, risks, and network opportunities to make the business unit operation profitable • Develop and ensure the results of the channel: turnover, market share, Flow Share, profit, budget, and P&L. Achievements • Commercial terms renegotiation with Grupo Salinas +500M mxp +50% vs LY • Transformation of commercial culture (Commercial plan, Sales operation plan, Trade plan, JBP) • Trade terms standardization across the business unit. Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Business Unit Manager Traditional Trade (L'Oréal, Garnier, Maybelline)

  • Mar 2009 - 2016

  Commercial management of Wholesalers & Distributors across México (Nadro, Grupo Corvi, Garis, Decasa, Chapa, Others)Core objective: Contribute under the responsibility of the GM, sharing channel prospects, risks, and network opportunities to achieve the P&L goals. Achievements • New Trade Terms across Traditional Channel • SOM growth +10% vs Market Growth • Sustained P&L Growth (+30% vs Total Company 2014) • 20% of direct reports promoted on last 3 years

• Business Unit Manager Modern Trade (L'Oréal, Garnier, Maybelline)

  • May 2006 - Mar 2009

  Commercial management of Retailers (WM, Soriana, Chedraui, COMERSA, FRAGUA, Benavides, Regional Chains) Achievements • Double digit sales growth for the 3 years in charge • Portfolio MS% growth +10% vs market growth • Achieved profitability targets for the 3 years • Trade terms standardization across Modern Channel • Top LATAM margin & rotation for Walmart (2006)

• Grouper Account Manager (L'Oréal Paris)

  • Jan 2004 - Apr 2006

  Commercial Management of Walmart, COMERSA, Chedraui, Fragua and others

• Grouper Account Manager (L'Oréal, Garnier, Maybelline)

  • Jul 2003 - Dec 2003

  Commercial Management of Walmart, COMERSA

• Grouper Account Manager (L'Oréal, Garnier, Maybelline)

  • May 2002 - Jun 2003

  Commercial Management of Gigante, Comex, Carrefour

• Key Account Manager (L'Oréal, Garnier, Maybelline)

  • Aug 2000 - Apr 2002

  Key account manager of Soriana, Benavides, HEB

• Sales Representative

  • Sep 1999 - Jul 2000

• Financial Controller

  • 1998 - Mar 1999

Deloitte México
• Mexico
• Management Consulting
• 1 - 100 Employee
• Auditor

  • Mar 1997 - Mar 1998