Experience

The Society for Maternal-Fetal Medicine

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Membership and Marketing

  • Nov 2022 - Present

  Leading all strategic, operational, and administrative components of membership and marketing including communications, recruitment, onboarding, engagement, retention, data management and reporting, as well as providing general member assistance. Collaborate with internal departments to guide and implement marketing strategies to support membership, meetings and events, online learning, product sales, and other Society initiatives that support the strategic plan. Leading all strategic, operational, and administrative components of membership and marketing including communications, recruitment, onboarding, engagement, retention, data management and reporting, as well as providing general member assistance. Collaborate with internal departments to guide and implement marketing strategies to support membership, meetings and events, online learning, product sales, and other Society initiatives that support the strategic plan.



Freelance Marketing Consultant

• Advertising Services

• Freelance Marketing Consultant

  • Jan 2020 - Present

  Providing strategic and tactical services on a per-project basis, including content creation for emails, websites, social media, blogs and newsletters. Conduct website audits and offered solutions to increase website usability and engagement. Developing and implementing lead generation campaigns that align with client goals and objectives. Manage social media handles and develop relevant content to increase engagement and digital footprint. Providing strategic and tactical services on a per-project basis, including content creation for emails, websites, social media, blogs and newsletters. Conduct website audits and offered solutions to increase website usability and engagement. Developing and implementing lead generation campaigns that align with client goals and objectives. Manage social media handles and develop relevant content to increase engagement and digital footprint.



American Chemical Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Marketing Contractor

  • Feb 2020 - Oct 2022

  Serves on the Marketing and Sales team to develop and execute integrated marketing campaigns to meet the goals for the Department of Meetings and Expositions.Create and implement campaigns promoting the hybrid ACS Meeting & Expositions, eight regional meetings, and specialty events. Collaborate with internal units to implement marketing strategies to increase awareness, registration, membership, and revenue targets. Execute tactics through multiple channels to reach target audiences.Write content for social media, blogs, emails, ads (print and display), and website.Collect, analyze, and report on marketing success using analytics tools to inform and optimize ongoing marketing efforts. Show less

• Marketing Manager

  • Feb 2018 - Feb 2020

  Served on the Marketing and Sales team to meet the Education Division and the American Association of Chemistry Teachers (AACT) goals.Developed and implemented marketing strategies for K-12, undergraduate, early career, and outreach programs and resources.Collaborated with internal business units to implement marketing strategies to increase awareness, membership, and revenue targets.Developed and managed lead generation and retention campaigns for AACT, leading to an 18% increase in membership in 2019.Managed and led telemarketing efforts to promote AACT membership renewals and retention efforts. Created marketing content for social media, blogs, emails, newsletters, digital and print ads, and direct mail.Collected, analyzed, and reported on marketing success using analytics tools to inform and optimize ongoing marketing efforts. Show less



American Society for Parenteral & Enteral Nutrition (ASPEN)

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Membership and Marketing

  • Jun 2016 - Jun 2017

  Responsible for the development and execution of the strategy and management of ASPEN’s membership, meetings, professional development, and community engagement programs.Developed and implemented strategic membership growth efforts, including recruitment and retention campaigns to increase overall market penetration.Guided and implemented the strategic direction and operations of all membership activities, volunteer and component engagement, recruitment, and retention.Managed and analyzed data to guide decision-making.Lead efforts to increase annual conference participation, exhibit sales, and sponsor participation.Developed promotional efforts to increase subscription and impact factors for the organization's peer-reviewed, interdisciplinary publication’s Journal of Parenteral and Enteral Nutrition and Nutrition in Clinical Practice.Promoted the accredited professional development opportunities, including webinars, Malnutrition Awareness Week™, lecture programs, etc.Leveraged traditional and digital marketing efforts to increase brand awareness. Show less

• Membership Marketing Manager

  • Jun 2014 - Jun 2016



AARP

• United States
• Non-profit Organizations
• 700 & Above Employee

• Media Analyst (contractor)

  • Nov 2013 - Jun 2014

  Supported AARP’s external relations work, organizational priorities, and internal clients by monitoring and analyzing media coverage, developed media lists, pitched stories, posted content on social media, and managed the Media Relations section of the website. Tracked and provided analysis of relevant news stories and trends across multiple issue areas, produced reports, and drafted news releases, blog posts, social media posts, story pitches, and other content. Supported AARP’s external relations work, organizational priorities, and internal clients by monitoring and analyzing media coverage, developed media lists, pitched stories, posted content on social media, and managed the Media Relations section of the website. Tracked and provided analysis of relevant news stories and trends across multiple issue areas, produced reports, and drafted news releases, blog posts, social media posts, story pitches, and other content.



Griffin & Company, Inc.

• United States

• Project & Operations Manager

  • Jul 2012 - Nov 2013

  Responsible for planning and overseeing account coordinator projects to ensure they were completed quickly and within budget. Supported President and VP of Client Relations with client budgets and monitored the progress of ongoing projects. Tracked client media coverage and compiled clips for quarterly clip analysis and other reports. Responsible for planning and overseeing account coordinator projects to ensure they were completed quickly and within budget. Supported President and VP of Client Relations with client budgets and monitored the progress of ongoing projects. Tracked client media coverage and compiled clips for quarterly clip analysis and other reports.



Society of Nuclear Medicine and Molecular Imaging

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Subscription & Fulfillment Manager

  • May 2011 - Jul 2012

  Planned and oversaw the membership renewal and recruitment process. Managed renewals and order payments, provided customer service support to members and the journal access for members and institutional subscribers. Planned and oversaw the membership renewal and recruitment process. Managed renewals and order payments, provided customer service support to members and the journal access for members and institutional subscribers.



American Society for Horticultural Science

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Membership and Marketing Coordinator

  • Jun 2008 - May 2011

  Provided customer service to members, improved member experience, and ensured member data integrity. Collaborated with internal teams to enhance the organization's reach and engagement among horticulturalists globally. Developed and executed campaigns for all ASHS activities, including membership, meetings and events, educational programs, journals, and store products. Provided customer service to members, improved member experience, and ensured member data integrity. Collaborated with internal teams to enhance the organization's reach and engagement among horticulturalists globally. Developed and executed campaigns for all ASHS activities, including membership, meetings and events, educational programs, journals, and store products.



AICC, The Independent Packaging Association

• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Administrative Assistant

  • Aug 2007 - Jun 2008

  Maintain organizations database. Assist members with inquiries regarding their membership and journal subscriptions. Collaborate with the Director of Systems on designing a user-friendly website and performed software testing. Worked with Director of Meetings to promote annual and mid-winter meetings. Maintain organizations database. Assist members with inquiries regarding their membership and journal subscriptions. Collaborate with the Director of Systems on designing a user-friendly website and performed software testing. Worked with Director of Meetings to promote annual and mid-winter meetings.