Experience

Experian Consumer Services

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Content Lead

  • Jan 2023 - Present

  Our mission is to design content that makes it easy for our users to understand their financial health, through every situation and stage of life. We want our experience to make them feel confident that they know and understand all their options, and that they can make the right choices for them.

• Creative Lead

  • Jul 2021 - Jan 2023

  As Creative Lead I'm responsible for improving the quality and consistency across our consumer products and designing new experiences that bring our brand new visual identity to life. This includes embedding and extending our design vision and making a massive impact on how millions of people across the UK experience our products. Responsible for lifting the quality of creative work across all our products. Overseeing the product design team on all creative elements, continuously empowering and enabling the team to develop engaging branded interactions, and ensuring top quality work. As well as inspiring and leading the product design team to craft great experiences, I'm a core member of the Design System team, contributing to developing our creative libraries, and getting stuck into production with the continuous evolvement of the design system. Show less



Fabulous

• United Kingdom
• Retail
• 1 - 100 Employee

• Design Lead

  • Apr 2021 - Jul 2021

  Led a team of multi-disciplinary creatives by setting clear objectives and creative strategy, improving team dynamic, building processes and workflows, and managing task assignment, quality of outcome, and creative analysis.Handled multiple projects across Illustration, Animation, UX/UI at any given time, ensuring the highest quality and efficiency from our team to stay ahead of our competitors by meeting higher level strategic goals. Developed a healthy, happy creative culture by providing mentorship and space for collaboration and growth. Set a new focus on reaching each creative's personal and professional goals by providing resources and a growth plan in as many areas as they wished.Encouraged creative confidence, ownership, and clear communication of design principles and best practice to ensure creatives felt able to deliver work of the highest quality whilst complying with brand standards. This enabled us to provide gold-standard creative that delivered above and beyond across our key metrics.Fulfilling strategic design initiatives in partnership with the CDO and Head of Marketing, including leading the evolution and management of Fabulous’ brand identity.Worked in conjunction with Growth Lead, Content Lead, and Creative Lead to ensure a streamlined aesthetic of core content in the app and non-core content outside of the app.Worked closely with the marketing and acquisition team to shape and fulfill different strategies. Show less

• Lead Marketing & Acquisition Designer

  • Mar 2020 - Apr 2021

  Lead Marketing & UA Designer for The Fabulous' UA & Social team, helping to define, evolve and manage visual identity across Social & UA, overseeing the design work of our freelance creatives, delegating tasks, building systems, and planning out design strategies to inform the growth and adaptation of our product to the evolving needs of our users.

• Freelance Creative

  • Dec 2019 - Mar 2020

  Freelance creative contracted to work on advertising campaigns and social content as a designer, illustrator and animator.

• Illustrator (Senior)

  • Jan 2020 - Mar 2021

  Assisting in defining and creating a brand illustration system for Experian and their products that is reflective of their brand values & personality. Assisting in defining and creating a brand illustration system for Experian and their products that is reflective of their brand values & personality.


Punch Communications
• United Kingdom
• Marketing Services
• 1 - 100 Employee
• Freelance Digital Designer

  • Nov 2019 - Nov 2019


GenGame Ltd

• United Kingdom
• Software Development
• 1 - 100 Employee

• Designer (UX, UI, Graphics and Illustration)

  • Nov 2018 - Oct 2019

  • Creating engaging user experience (UX) and user interface (UI) design for web, apps and games.• Leading design related activities associated with market research, competitor analysis, feedback sessions and usability testing.• Developing concepts and prototypes ranging from rough sketches to high fidelity wireframes and mock ups. • Supporting the QA process by providing precise design specifications for implementation and ensuring accurate checks and sign-off before release. • Working with product director and development team to interpret data, user or client feedback to define product refinements/improvements. • Maintaining and organising graphics libraries.• Working with digital marketing to create digital and printed marketing campaigns.• Creating printed materials for purposes such as packaging/instructions etc. Show less

• Graphic Designer

  • Jun 2018 - Nov 2018



Modern Health

• United States
• Mental Health Care
• 300 - 400 Employee

• Illustrator

  • May 2019 - Jul 2019

  Worked with a team of illustrators on a new visual identity for Modern Health, helping to create a new library of illustrations for their evolving needs. Worked with a team of illustrators on a new visual identity for Modern Health, helping to create a new library of illustrations for their evolving needs.



Peak Brain Training

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Animator and Illustrator

  • Jul 2018 - Oct 2018

  Freelance creative contracted to concept, illustrate and animate a range of assets for user acquisition. Delivered highly successful campaigns, doubling Peak’s user retention and CTR on social, reaching 40K users by designing a new approach to social media. Freelance creative contracted to concept, illustrate and animate a range of assets for user acquisition. Delivered highly successful campaigns, doubling Peak’s user retention and CTR on social, reaching 40K users by designing a new approach to social media.



the unloved

• United Kingdom
• Design Services
• 1 - 100 Employee

• Freelance Creative

  • May 2018 - Jul 2018

  Joined the team as a freelance designer, working on projects for Google, POQ and Mettle amongst others, designing animations, packaging, iconography, brand documents and presentations. Joined the team as a freelance designer, working on projects for Google, POQ and Mettle amongst others, designing animations, packaging, iconography, brand documents and presentations.

• Digital Designer

  • Dec 2016 - May 2018

  Digital Designer at Punch - a full-service social agency. With talented specialists across data and analytics, trend forecasting, strategy, creative, production, live broadcasting, community management and paid media, we offer clients a fully bespoke end-to-end social media solution, designed to deliver the highest levels of performance every day. Designer, illustrator and animator, working closely with each sector of the team to produce innovative and effective daily content alongside broader brand campaigns. Daily duties include developing projects from concept through production to final delivery, ensuring that all work is effective, appropriate and delivered within agreed timescales. Clients include Electrolux, Habitat, Sony Mobile, Barclays, Barclaycard, LinkedIn, and Marella Cruises. Show less



Youniverse Digital Ltd

• Designer

  • Oct 2016 - Dec 2016

  Multi-disciplined freelance designer, illustrator and animator working across branding, artworking, design for print, 2D game design, UX UI and web design. Clients include Hodder and Stoughton, Penguin Random House, and Healthy London Partnership. Multi-disciplined freelance designer, illustrator and animator working across branding, artworking, design for print, 2D game design, UX UI and web design. Clients include Hodder and Stoughton, Penguin Random House, and Healthy London Partnership.



Dale Studios

• United Kingdom
• Printing Services
• 1 - 100 Employee

• Junior Design Intern

  • Jun 2016 - Jul 2016

  Interned as a Junior Designer, assigned a project with a local start-up, developing branding and a visual identity alongside a proposal for a website and app to launch their product. Interned as a Junior Designer, assigned a project with a local start-up, developing branding and a visual identity alongside a proposal for a website and app to launch their product.



Cloud10Creative

• Software Development

• Freelance Artworker

  • Oct 2015 - Jul 2016

  Assisted in the production of marketing materials, preparing artwork for print and aiding in the delivery of high quality custom designs to clients. Assisted in the production of marketing materials, preparing artwork for print and aiding in the delivery of high quality custom designs to clients.



Daydream Designs

• United Kingdom
• Graphic Design
• 1 - 100 Employee

• Design and Illustration Intern

  • Aug 2015 - Aug 2015

  Internship as a designer and illustrator, working on illustration, packaging, and branding projects for local and national clients, as well as going on to work with Daydream Designs to develop their own brand and visual identity by producing a series of illustrations for their website, marketing materials and social platforms. Internship as a designer and illustrator, working on illustration, packaging, and branding projects for local and national clients, as well as going on to work with Daydream Designs to develop their own brand and visual identity by producing a series of illustrations for their website, marketing materials and social platforms.



blah d blah

• United Kingdom
• Advertising Services

• Graphic Design Intern

  • Jul 2015 - Jul 2015

  Graphic Design internship, working on illustration, type, branding and marketing strategies for print. Graphic Design internship, working on illustration, type, branding and marketing strategies for print.



View Creative Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Graphic Design Intern

  • Jun 2013 - Jun 2013

  Graphic Design Intern, creating seasonal headers and banners for websites and sourcing stock imagery Graphic Design Intern, creating seasonal headers and banners for websites and sourcing stock imagery