Feryal F.

Marketing Manager at Helient Systems LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Washington, District of Columbia, United States, US
Languages
  • English Full professional proficiency
  • Farsi / Persian: Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2023 - Present

    • United States
    • Law Practice
    • 700 & Above Employee
    • Marketing Technology
      • May 2019 - Apr 2023

    • Non-profit Organizations
    • 200 - 300 Employee
    • Communications Assistant
      • Jul 2018 - Jul 2019

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Creative Lead & Digital Content Associate
      • Dec 2017 - Jul 2018

      While working as Creative Lead and Digital Content Associate with the Center for Excellence in Education, I directed social media project support efforts. I conducted in-depth research into digital analysis such as Google Analytics, trend assessments, social media competitor analysis, and SEO. I implemented marketing promotions and engagement campaigns. I developed all visual content for social media and website posting communications projects, and internal stakeholder and donor marketing. Selected Contributions: • Streamlined the success of CEE’s Annual Capitol Hill event through digital promotions and marketing. Event showcased Secretary of Education Betsy DeVos, eight members of Congress, two Nobel Prize Winners, and other assorted dignitaries. Show less

    • United States
    • Computer Games
    • 1 - 100 Employee
    • Marketing Communications Specialist
      • Jul 2017 - Dec 2017

      In my position as Communications Specialist, my duties included the command of the digital communications campaign. I established and applied a strategy for social media communications and a newly developed website spanning multiple channels. I carried out issue research, website and social media audits, and digital analytics reporting. I engendered the Google AdWords marketing platform. Selected Contributions: • Singlehandedly designed and implemented digital communications lead generation campaign to raise awareness among female and minority computer science scholars about industry and career opportunities with the aim of spiking engagement within social media and driving traffic to company website. • Cultivated a partnership with Red Bull to establish key sponsorship of the campaign. Show less

  • Art of PR Consulting
    • Caucuses Region, Republic of Georgia
    • Founder / Strategist
      • May 2012 - Jun 2016

      As founder of the Art of PR Consulting firm, I developed the business from the ground up. I engaged in client relation, performed budgeting processes, initiated vender relations, and drafted marketing and communications campaigns and strategies. I provided consultation regarding media relations and event planning. As founder of the Art of PR Consulting firm, I developed the business from the ground up. I engaged in client relation, performed budgeting processes, initiated vender relations, and drafted marketing and communications campaigns and strategies. I provided consultation regarding media relations and event planning.

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • Director Of Marketing And Public Relations
      • 2013 - Dec 2015

      For William Grants & Sons, I directed, advanced, and realized communications and marketing program strategies for its three-year market entry initiative. I facilitated the success of media relations for five distinct brands through intensive event planning, media outreach, strategic development and budgeting. I managed a communications strategy for product market entry, prepared and distributed all media content for earned, social, and paid media, and ensured cultural communications continually through the recruitment and supervision over a staff of four local communications professionals. I performed in-depth research and detailed audience mapping regarding targeted audiences for high net worth individuals and rising-star millennials. o Headed a program resulting in more than 60 media stories, a reached audience of over 900 influencers on social media, and 1.5M engaged consumers. o Organized and executed nearly 200 events in the span of three years, spearheading all aspects of budgeting, event design, food and beverage services, brand-required staffing and training, and scheduling all VIP client travel and logistics. Show less

    • Georgia
    • Legal Services
    • 1 - 100 Employee
    • Campaign Communications Manager
      • 2014 - 2015

      As the Campaign Communications Manager for this law firm, I monitored reputation management and crisis communications programs for a high-profile, controversial mining industry company. I acted as representative for internal and external stakeholders. I arranged the earned and paid media outreach. o Through efforts within program, effectively improved the public opinion of client, and effectuated a positive cover story in many high profile media outlets including the Georgian edition of Forbes Magazine. Show less

    • Marketing And Public Relations Manager
      • 2013 - 2015

      While assisting the National Scientific Library, I held control over all external communications outreach, event themes, and topics. I secured VIP participation from governmental officials, communities, and influential business individuals. I produced and distributed all promotional content, event materials, and media kits. I also acted as administrator over all earned, social, and paid media campaigns. o By instituting a series of twelve monthly community events and robust communications outreach, obtained funding for Science Library of the Republic of Georgia, the leading government-run science research institution in the country, and reestablished it as a premier cultural venue in Tbilisi. Show less

    • Business Development Specialist
      • 2013 - 2015

      Working as Business Development Specialist for InterNations, I formed a 150+ person expatriate networking community. I held charge of the twelve monthly business networking events, selection of venues, attendee lists and invitations, marketing, logistics, vender agreements and on-site housing. o Through PR, marketing and program administration, increased membership and event participation by over 50% in a two-year span and assisting business executives secure deals. Working as Business Development Specialist for InterNations, I formed a 150+ person expatriate networking community. I held charge of the twelve monthly business networking events, selection of venues, attendee lists and invitations, marketing, logistics, vender agreements and on-site housing. o Through PR, marketing and program administration, increased membership and event participation by over 50% in a two-year span and assisting business executives secure deals.

Education

  • Georgetown University Walsh School of Foreign Service
    Security Studies, Cybersecurity, U.S. National Security
    2021 -
  • Georgetown University
    Master's degree, Public Relations and Corporate Communications
    2016 - 2019

Community

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