Experience

We Wonder Company (BCORP)

• Netherlands
• Food and Beverage Services
• 1 - 100 Employee

• Director & Co-founder We Wonder Company

  • May 2023 - Present

  Join the climate postive movement, simply over a cup of coffee or tea! Join the climate postive movement, simply over a cup of coffee or tea!



Vrumona

• Netherlands
• Food and Beverage Services
• 100 - 200 Employee

• Out of Home directeur

  • May 2019 - Apr 2023

• National Sales Manager

  • Sep 2018 - Apr 2019

• Manager Trade Marketing & Export

  • Nov 2017 - Aug 2018



JDE

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Segmentmanager

  • Jan 2015 - Oct 2017

  - Accountable for Small & Medium Enterprises (SME) segment (5-300 FTE)- Business unit markets full service coffee concepts in the Dutch Out-Of-Home market (Business and HoReCa)- Managing SME sales force (8 FTE direct reports / 78 indirect reports). Including Tele- and Field sales disciplines- Lead (online) marketing activities - Achieved: strong and sustainable growth of sales

• Sales Manager Dealers

  • Nov 2012 - Dec 2014

  - Responsible for reseller network (Official JDE Dealers / wholesalers)- Managing 'Dealership' team (4 direct reports)- Responsible for sales, (product) introductions and marketing activities - Responsible for negotiating of terms & conditions- Creating new sales/business opportunities

• Marketing Manager Mass Market

  • Jun 2011 - Nov 2012

  - Managing the ‘Mass Market’ Marketing team (3 direct reports)- Responsible for marketing (big & bold) campaigns and product activations within SME segment- Business & HoReCa- Responsible for ‘lead generation and qualification’ process

• Category manager

  • Jun 2009 - May 2011

  - Responsible for (multichannel) product introductions and activations (B2B market) - Development of long term portfolio strategy

• Marketing assistant

  • Sep 2007 - May 2009

  - Assisting marketing department- Geographically targeted direct mail campaigns and coordinating call-agencies



Media Markt Iberia

• Spain
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Assistant sales manager

  • 2005 - Sep 2007



Gemeente Den Haag

• Netherlands
• Government Administration
• 700 & Above Employee

• Apprenticeship

  • Jan 2006 - Jun 2006

  - Conducting scientific research on the effectiveness of the communication between the local government and entrepreneurs (under academic supervision) - Conducting scientific research on the effectiveness of the communication between the local government and entrepreneurs (under academic supervision)



Symantec

• United States
• Software Development
• 700 & Above Employee

• Marketing & Sales Trainee

  • Feb 2005 - Dec 2005

  - Supporting Benelux marketing & sales department (Retail & OOH) - Supporting Benelux marketing & sales department (Retail & OOH)