Pau Ferret

Chief Revenue Officer | Co-founder | CRO | Conversion Rate Optimization at 123compare.me
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, ES

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Experience

    • Spain
    • Information Technology & Services
    • 1 - 100 Employee
    • Chief Revenue Officer | Co-founder | CRO | Conversion Rate Optimization
      • Jun 2017 - Present

      Barcelona Area, Spain In my role, I direct all activities relating to effective management of business development operations, including sales, revenue, marketing, and customer success for a B2B, SaaS model, travel tech digital platform start-up, connecting travelers with hotels directly. I administer functions surrounding the creation and execution of several strategic and tactical initiatives to increase sales volume, revenue, market positioning, and brand awareness. I head the implementation of growth hacking… Show more In my role, I direct all activities relating to effective management of business development operations, including sales, revenue, marketing, and customer success for a B2B, SaaS model, travel tech digital platform start-up, connecting travelers with hotels directly. I administer functions surrounding the creation and execution of several strategic and tactical initiatives to increase sales volume, revenue, market positioning, and brand awareness. I head the implementation of growth hacking pivot mentality, A/B testing methodologies, and data-based decision making. • Generated and delivered exceptional revenue growth by 90%+ YoY. • Devised and deployed robust initiatives to double the volume of clients onboarding every year. • Introduced and diverted start-up to a Product Led Growth (PLG) model for optimal performance during COVID-19 Pandemic. • Liaised and negotiated with diverse stakeholders from top-tier organisations, including companies like Radisson Hotel Group, NH-Hotels, Accenture, EY, and Deloitte. • Transformed the company's culture from a widget software developer to a full software platform focusing on optimization of conversion rates and business intelligence delivery. • Negotiated $1.2 M venture capital deal by visiting Silicon Valley, liaising with investors, vendors, and accelerators, pitching in a Demo Day, and steering the acceleration and fundraising process. • Tripled the number of users and secured 65%+ market share by negotiating optimal terms and conditions during an M&A operation. • Designed and deployed an "expert partner" market positioning based on content creation focused on helping our clients in improving conversion. • Increased website monthly visits by 300%, social media followers by 500%, and lead acquisition by 1000% during 2020. • Strengthened partner's sales channel with a new business model based on revenue share and increased user base in 900+ new hotels, while negotiating additional 2500+ new hotels. Show less

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • VP of Growth
      • Jan 2014 - Jun 2017

      Barcelona

    • Design Services
    • 1 - 100 Employee
    • Director Of Business Development, Sales
      • 2010 - Jan 2014

      Vilassar de Mar (Barcelona)

    • Business Development and Sales, start-ups
      • Jun 2005 - Feb 2010

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Business Development Manager
      • Nov 1998 - May 2005

      Barcelona

    • Spain
    • Manufacturing
    • 1 - 100 Employee
    • Business Development Manager
      • Apr 1992 - Nov 1998

Education

  • IESE Business School
    PDD, Business Administration
    2004 - 2005
  • EADA - Escuela de Alta Dirección y Administración
    Executive, Business Administration
    1999 - 2000
  • Universitat de Barcelona
    (Ph.D.), Economics
    1993 - 1995
  • University of Geneva
    Marketing/Marketing Management, General
    1990 - 1991
  • Universitat de Barcelona
    Graduate, Economics
    1984 - 1990
  • San Diego State University-California State University
    Microeconomics
    1984 - 1984

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