Experience

EADA Business School

• Spain
• Higher Education
• 100 - 200 Employee

• Professor

  • Sep 2019 - Present



Grupo Miralles

• Spain
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Sales & Marketing Director

  • Feb 2012 - Sep 2015

  Responsible for the commercial side of the business, which comprises Sales, Marketing, Product Development and Customer Service. Responsible for the commercial side of the business, which comprises Sales, Marketing, Product Development and Customer Service.



TE Connectivity

• Switzerland
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Global Director Marketing & Product Management

  • Jul 2008 - Jul 2011

  Responsible for the strategic & operational product marketing in the Alternative Energy Global Business Unit (with special focus on Solar).- mapping out de product strategy (market segmentation, product roadmaps, product positioning and product launch management)- operational marketing management (portfolio management, pricing policies, cost reduction programmes and margin optimisation through product life cycle management, technical support to the sales teams)- designing of the marketing & communications strategy- leading an international team of Product Managers (cultural and geographical diversity) Show less

• Industrial Business Unit Leader - Iberian Peninsula

  • Oct 1998 - Aug 2008

  Design and execution of the sales & marketing plan for the Iberian Peninsula, which covered several industrial markets as well as the distribution electrical and electronics channel.- Direct negotiation with key accounts- Leader of a team of 26 people (sales engineers, market managers, marketing manager, pricing analyst and the customer service team)

• Consumer Division Manager - Iberian Peninsula

  • Nov 1995 - Sep 1998

• Automotive Project Manager - Iberian Peninsula

  • Feb 1992 - Oct 1995

• Project Coordinator

  • Mar 1990 - Jan 1992

  Reporting to the Product Marketing Director Iberia