Fernando Prado

Strategy Director at CUBO
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Inglês Native or bilingual proficiency
  • Italiano Full professional proficiency
Skills

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Bio

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Credentials

  • Cambridge Certificate of Proficiency in English (CPE)
    Cambridge English Language Assessment

Experience

  • CUBO
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Strategy Director
      • Jul 2021 - Present

      Leading strategy for global Spotify projects. Leading strategy for global Spotify projects.

  • Wieden + Kennedy
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Strategy Director
      • Dec 2020 - Jun 2021

      Led strategy for Nike and Uber.

    • Senior Strategic Planner
      • Mar 2017 - Dec 2020

      Throughout this period, I have worked as the lead planner for key accounts such as Nike, Uber, AB InBev (Skol Beats and Corona), Sprite, Facebook, Bonafont, C&A and Delta.

  • AlmapBBDO
    • Brazil
    • Advertising Services
    • 500 - 600 Employee
    • Senior Strategic Planner
      • Jun 2016 - Feb 2017

      Client: O Boticário Development of campaign strategies for make up, personal care and hair care product lines; Development of brand and social strategies for Valentine's Day, Father's Day, Mother's Day and masterbrand efforts. Client: O Boticário Development of campaign strategies for make up, personal care and hair care product lines; Development of brand and social strategies for Valentine's Day, Father's Day, Mother's Day and masterbrand efforts.

  • Pereira O'Dell
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Strategic Planner
      • Jun 2015 - May 2016

      Development of social and digital content strategy for the agency's main clients; leadership of the strategic planning and creative development of key pitch projects. Clients: Fiat, Jeep, Maggi, Olympikus, UFC Development of social and digital content strategy for the agency's main clients; leadership of the strategic planning and creative development of key pitch projects. Clients: Fiat, Jeep, Maggi, Olympikus, UFC

  • J. Walter Thompson Worldwide
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Strategic Planner
      • Apr 2014 - May 2015

      Development of brand and campaign strategies; development of joint content projects in partnership with JWT group content agency, Mutato; participation in key pitch projects.Clients: Avon, Bayer, Troller

    • Junior Strategic Planner
      • Sep 2012 - Mar 2014

      Collaboration in the development of brand and campaign strategies; competitive reviews of personal care, technology, auto, chocolates and beverages categories; consumer behavior researches.Clients: Avon, Bayer, Diageo, Nestlé, Microsoft, Troller, AC Camargo

    • Strategic Planning Intern
      • Mar 2012 - Aug 2012

      Secondary data research; communication analysis; development of scripts and layouts for presentations; participation in brief discussions and brainstorm sessions;Clients: Ford, Troller, Ayrton Senna Institute

  • J. Walter Thompson Worldwide
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Strategic Planning Intern
      • Aug 2010 - Aug 2011

      Secondary data research; communication analysis; development of scripts and layouts for presentations; participation in brief discussions and brainstorm sessions; Clients: Ford, Diageo, Nestlé, Coca-Cola, AC Camargo Cancer Center Secondary data research; communication analysis; development of scripts and layouts for presentations; participation in brief discussions and brainstorm sessions; Clients: Ford, Diageo, Nestlé, Coca-Cola, AC Camargo Cancer Center

  • Agência de Comunicações ECA Jr.
    • Brazil
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Planner
      • Jul 2009 - Aug 2010

      Worked as a planner for an experimental ad agency supported by the university; coached students in real projects of visual identity, print and web for small businesses; responsible for the agency’s recruitment and business plan. Worked as a planner for an experimental ad agency supported by the university; coached students in real projects of visual identity, print and web for small businesses; responsible for the agency’s recruitment and business plan.

Education

  • Universidade de São Paulo
    Bachelor's degree, Advertising
    2009 - 2012
  • Libera Università di Lingue e Comunicazione IULM
    History of Cinema; Cultural Marketing
    2011 - 2012

Community

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