Growth Account Manager

• Oct 2021 - Present

Digital Marketing Executive

• Jul 2019 - Present

- Producing and presenting digital marketing reports to clients- Working with developers, designers and project managers to deliver digital projects- Implementing and managing campaigns within budget and on time for a wide range of clients - Working across a range of marketing channels including organic, content, PPC, social media (paid & organic) and email - Creating, executing and managing effective activity growth task lists - Keeping on top of digital marketing industry trends, including GDPR- Content creation for By Association Only, clients and partners- Attending daily team calls

Digital Marketing Strategist

• Apr 2019 - Jul 2019

- Helping businesses make more profit through digital channels- Generating monthly PPC, SEO and keyword reports and analysis for all clients- Building strategic PPC search and display ads - Driving organic traffic to websites through SEO practices- Optimising websites to increase the conversion rate of site visitors- Enhancing brand awareness and site traffic through social media- Managing content writers- Delivering current and engaging content plans - Creating realistic social media strategies - Managing client relationships- Online reputation management- Copywriting and proofreading

Marketing Executive

• Nov 2018 - Apr 2019

- Set up and delivered multiple digital campaigns- Delivering marketing support to 24 journals - Managing three key stakeholders per journal - Executing marketing campaigns through email marketing, blog posts, paid and organic social media, content marketing, brand marketing, advertising, print marketing and society events - Developing contact list-building activities to grow internal database- Managing financial budgets for all journals - Providing reporting and analytical metrics on marketing campaigns- Participating in editorial board meetings - Organised and attended international conference- Campaign support to marketing automation team

Marketing Executive

• Nov 2016 - Nov 2018

- Responsible for launch of Cambridgeshire Live and Surrey Live digital news channels - Exploring social media trends- Creating bespoke presentations for external clients- Managing Facebook advertising across Trinity Mirror regional brands- Creative input across all media channels including direction and editing of Cambridge News corporate video- Targeting the increase of app downloads through Facebook and print advertising- Implemented and created CRM database - Designing print and digital adverts

Editorial and Marketing Assistant

• Nov 2015 - Nov 2016

- Promoting new books into the marketplace through book stores, journalists and online sale providers- Providing marketing reports and plans for the Editorial Department- Researching and reporting on competitor analysis - Meeting with management to present research- Reading and reviewing submissions; responsible for approval of manuscripts- Managing submissions department- Preparing and writing contracts- Training new recruits- Central administration for department