Experience

Marketing Zentral

• Mexico
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Aug 2011 - Present

  We provide professional marketing services, integrated communications and consultancy for Hospitality and Tourism companies, transforming traditional and digital marketing efforts into a balanced strategy We provide professional marketing services, integrated communications and consultancy for Hospitality and Tourism companies, transforming traditional and digital marketing efforts into a balanced strategy



Barrio Hostels

• Portugal
• Hospitality

• Partner

  • Jan 2022 - Present

  The coolest and most mexican Youth Hostels...coming soon www.hostelbarrio.com The coolest and most mexican Youth Hostels...coming soon www.hostelbarrio.com



Y Hostel

• Photography

• Founder

  • Sep 2019 - Present

  Our recently renovated Y Hostel is a comfortable and cozy Youth Hostel oriented to travelers, digital nomads and adventurers up to 30 years of age, or older who have the hostel card of the Spanish Hostel Network (REAJ) or any other type of accreditation that is recognized as valid. We thought of everything to ensure you a safe, friendly, fun, connected and convenient stay. www.y-hostel.com Our recently renovated Y Hostel is a comfortable and cozy Youth Hostel oriented to travelers, digital nomads and adventurers up to 30 years of age, or older who have the hostel card of the Spanish Hostel Network (REAJ) or any other type of accreditation that is recognized as valid. We thought of everything to ensure you a safe, friendly, fun, connected and convenient stay. www.y-hostel.com



TUI Travel PLC Accommodation & Destinations

• • Feb 2014 - Oct 2014

  In charge of marketing the new B2C initiatives for the division

• • Aug 2012 - Sep 2014

  Heading Customer Acquisition for Transfers and Activities Bank, focused on the business development of ancillary products activities, transfers, tickets and excursions and car hire services for hundreds of hotels, travel agencies, and independent travelers worldwide.Main activity has been oriented on assessing market trends to help shape the TAB Affiliate Network strategy and product development roadmap, building relationships with some of the largest businesses in travel, participating on industry events as BD or speaker and working closely with the team of Heads and KAMs Show less



RIU Hotels & Resorts

• Spain
• Hospitality
• 700 & Above Employee

• Consumer Marketing Director - Corporate

  • Aug 2004 - Aug 2011

  Hotel chain with more than 110 hotels in 19 countries, serving 3 million guests annually Starting from the ground up, defined the consumer marketing strategy across company's worldwide destination portfolio, managing an extensive advertising budget and generating sales exceeding 300 million euros. Initially based in Playa del Carmen, México and finally based in Mallorca Spain: •Defined marketing plan, organized responsibilities and directed a solid network of advertising agencies and business partners in key markets in American (USA, Mexico, Costa Rica, Jamaica, Dominican Republic, Argentina, Panama) and European source markets (Spain, UK, France, Italy, Portugal), including the launch strategy for more than ten new properties (leisure and city hotels) •Headed up advertising, PR, web development and IT management teams on B2C related matters. •Headed new media and online marketing worldwide; Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM), also involved in the definition of online initiatives like corporate web sites and mobile web. •Conducted media relations, key partnerships and arranged several brand sponsorship programs. •Participated in revenue management processes, forecasting, pricing policy and eCommerce distribution initiatives. Negotiated and implemented dynamic packaging initiatives with major TTOOs, OTAs and white labels. •Managed call center during five years, implementing monitoring processes and reporting, defining customer service policies and conducting staff programs •Established market and business intelligence procedures including web analytics (Google Analytics and Omniture) as KPIs for the company. Show less



Sun Microsystems / Oracle

• Direct Marketing Manager - CRM services

  • Sep 2003 - Jul 2004

  Multinational vendor of hardware, software and IT services, purchased by Oracle in 2009 •Managed direct marketing campaigns, product presentations and costumer events for strategic accounts. •Implemented CRM solution for Spain and Portugal •Managed several promotional initiatives and direct marketing campaigns Multinational vendor of hardware, software and IT services, purchased by Oracle in 2009 •Managed direct marketing campaigns, product presentations and costumer events for strategic accounts. •Implemented CRM solution for Spain and Portugal •Managed several promotional initiatives and direct marketing campaigns



Neoris

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Manager -eMarketing Consultant

  • Nov 2001 - Sep 2003

  Business and IT consulting worldwide part of the world's largest building materials supplier. as Marketing Manager for 2 years: •Managed co-marketing programs with partners such as Microsoft, Siebel, SAP and Interwoven for go to market actions •Conducted direct marketing and implemented loyalty programs for strategic accounts. •Defined corporate web presence as e-Marketing Consultant for one year: •Assessed in the definition of online promotions for diverse clients (email marketing, online advertising, social media and sponsorships) •Advised on needs, user behavior analysis and e-Marketing strategy for companies like Unilever, Mexicana, Posadas and RCI •Defined the e-Marketing service portfolio for the consultancy Show less