Fernando J. Morey

Angel Investor at The Question Mark Company
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Portuguese Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
Skills

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Fernando es un excelente profesional, tuve la oportunidad de trabajar con el en un proyecto y pude comprobar su capacidad de liderazgo y conocimientos, que lo ha llevado a ocipar altos puestos directivos en enpresas trasnacionales y adicionalmente he podidl cpmprobar sus capacidades para liderizar proyectos de emprendimientos.

Fernando es un excelente profesional con quien tuve el gusto de trabajar mientras trabajé en Proesa.

In our time working as partner, Fernando showed highest standards of trustworthy and ethical behavior in all interactions also demonstrated ability to actively listens and understand different perspectives. He worked together to achieve the common goals at Plumrose Latinoamericana and demonstrated the ability to coordinate work tasks with others for timely completion and to avoid potential setbacks

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Credentials

  • Business Metrics for Data-Driven Companies
    Coursera Course Certificates
    Feb, 2019
    - Oct, 2024
  • Blockchain Basics
    Coursera
    Aug, 2018
    - Oct, 2024
  • People Analytics
    Coursera
    Aug, 2017
    - Oct, 2024
  • Operations Analytics
    Coursera Course Certificates
    Nov, 2015
    - Oct, 2024
  • Customer Analytics by University of Pennsylvania on Coursera. Certificate earned on October 28, 2015
    Coursera
    Oct, 2015
    - Oct, 2024
  • Operations Analytics by the University of Pennsylvania on Coursera
    https://www.coursera.org/account/accomplishments/records/6NKC8H6LN653
    Oct, 2015
    - Oct, 2024
  • Analyzing Global Trends for Business and Society
    Coursera Verified Certificates
    Jun, 2014
    - Oct, 2024
  • Analyzing Global Trends for Business and Society
    Coursera Verified Certificates
    Jun, 2014
    - Oct, 2024
  • Accounting Analytics
    Coursera
    Sep, 2017
    - Oct, 2024

Experience

  • The Question Mark Company
    • Angel Investor
      • Jan 2021 - Present

      Disruptive plant-based food startup with proprietary growth model.Delivering customized health solutions with less socio-environmental impact

  • Globalpraxis Group
    • United Kingdom
    • Business Consulting and Services
    • Partner - Consumer Goods Latin America
      • Apr 2005 - Present

      Strategic Commercial Consulting providing solutions aimed at accelerating profitable growth through value creating and value capturing strategies, applying state-of-the-art Consumer, Channel, Customer and Supply Chain solutions and integrating them into de new Digital Space.Industry expertise in: Fast Moving Consumer Goods; Telecom; Financial Services; and, Energy

    • Member of Advisory Board Latin America - São Paulo
      • Dec 2006 - Dec 2009

      Advisor to Globalpraxis Executive Board on New Business opportunities in the LA Region

  • AIC Capital
    • United States
    • Investment Management
    • 1 - 100 Employee
    • Director
      • Jan 2013 - Present

      Steer investments in fast growing food & beverages companies in Latin America with focus on Brazil and Andean Countries.Manage companies where majority ownership is held.

  • Plumrose Latinoamericana - The East Asiatic Company (EAC) Group
    • Sr Vice-President; Strategic Planning & Business Development
      • Jan 2009 - Dec 2012

      The Company:- Leading value-added meat processing company in Venezuela. - Unique integrated business model covering all value chain ("from land to fork") including feed stuff production, animal breeding, slaughtering, processing, frozen & refrigerated distribution and marketing & sales.- Strong brand portfolio comprissed of highly appreciated household names (Plumrose, Oscar Mayer, Louis Rich, among others).The Challenge:- Revise current business model configuration to accelerate profitable growth while leveraging Plumrose's distinctive competencies- Pursue business diversification in adjacent geographies where Plumrose's core competencies can be leveraged and complementary partnerships developed

  • Vonpar Refrescos - Coca Cola, Porto Algre, RS, Brazil
    • Director (Board Member)
      • Apr 2005 - Dec 2007

      - Independent non-executive Director

  • Zyman Group LLC
    • United States
    • Leisure, Travel & Tourism
    • Principal - Consumer Strategy; South America; São Paulo; Brazil
      • Mar 2004 - Dec 2004

      - Led start-up of South American practice for US$ 80 MM fast-growing USA-based Strategic Marketing Consultancy, specialized in helping clients, B2C & B2B, to achieve Top Line profitable growth agendas through effective Brand and Go-to-Market Strategies. - Responsibilities: a)Development of South American Entry Strategy; b)Business Development; and, c)Engagement Management and deliverables for established South American Clients.

  • The Coca-Cola Company - Brazil
    • Managing Diretor - North & South Regions
      • Nov 1996 - Dec 2003

      Managing Director, South and North BUs - Director, Executive and Operations CommitteesAccountable for 50% of Brazil business through 12 bottlers (US$ 1.000 MM in revenues), covering 80% of territory, and serving 60% of Brazil’s population through 600 M customers. Led expansion of Coca-Cola brand portfolio while partnering with bottlers in market development and execution improvement programs aimed at improving profitability.

  • Philip Morris Latin America
    • General Manager - PROESA
      • Jul 1994 - Oct 1996

      - General Manager, PROESA. Quito, Ecuador(07/94 - 10/96)­- Head of Commercial Operations. Responsible for 6 product categories (Cigarettes, Powdered Soft Drinks, Dry and Frozen Groceries, Liquors, Confectionery and Matches) with Revenues of US$130MM and Operating Income of US$ 20MM.­- Member of the Board of Directors of: Tabacalera Andina (TANASA) and Tabacalera EL PROGRESO (Cigarette Manufacturing Units), Industrias Hispanoamericanas de Licores (ILSA) (Rum and Liquors Manufacturing Unit – JV with Baccardi Co.), and PROESA (Group’s Commercial Unit).

  • Alimentos Kraft de Venezuela
    • Marketing Director
      • Apr 1987 - Jun 1994

      - Marketing Director(03/93 - 06/94) - Marketing Manager (07/90 - 02/93) - Group Product Manager (04/87 - 06/90) - Led brand development for Venezuela (Revenues of US$ 100MM and Operating Income of US$ 10MM) for 90 – 92 period, and for the Andean Region in 92 – 94. Head of Marketing & Sales for Venezuela (93 - 94).Major Accomplishments:• Member of Senior Leadership Team that turned around Venezuelan operation, restoring its profitability (1989 – 90). Later led a major share of market recovery for main category (mayonnaise) through differentiated marketing programs turning it into “Best Practice” in the Lat Am region (1990 – 93).• Doubled size of Cheese category business through effective development and execution of local marketing programs (1990 – 93)• Successfully launched Kraft product line in Colombia, Ecuador and Peru (1992). Set up a JV with largest Colombian confectionery manufacturer introducing line in Venezuela in 1993.

  • Johnson & Johnson
    • Law Practice
    • 1 - 100 Employee
    • Brand Manager - Personal Care
      • Jul 1985 - Mar 1987

      Accountable for brand development, Feminine Hygiene line (US$ 60 MM in revenues)- Developed and executed a pre-emptive plan vs. Procter & Gamble’s entry, sustaining 50+ % share of market through effective brand portfolio management (1986 – 1987)- Elected Employee of the Year (1986)

  • Procter & Gamble - Latin America - Caracas, Venezuela
    • Brand Assistant - Summer Intern
      • May 1984 - Aug 1984

      Brand Assistant / Crest Brand- Responsible for planning and executing Consumer and Trade promotions.- Developed and implemented a distribution expansion plan through a network of mini-distributors

Education

  • The Wharton School
    MBA, Marketing & Corporate Finance
    1983 - 1985
  • IMD
    Certification of Specialization - In Company, Strategy and Innovation
    2010 - 2011
  • Fudan University - Shanghai
    Doing Business in China Diplomma, Doing Business in China
    2006 - 2006
  • IE - Madrid
    AMP, Advanced Management Program
    2004 - 2005
  • University of Pennsylvania - The Wharton School
    Master of Business Administration (MBA), Marketing and Corporate Finance
    1983 - 1985
  • Universidad Simón Bolívar
    Mechanical Engineer, Thermodynamics and Energy Conversion
    1977 - 1980
  • Colegio San José Obrero - Trujillo, Perú
    High School Diplomma, Arts & Sciences
    1969 - 1973
  • Colegio San José Obrero - Trujillo, Perú
    Bi-lingual High School Diploma, Sciences
    1970 - 1973

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