Fernando López-Lavín

Chief Revenue Officer (CRO) at CoolRooms Hotels
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Alemán Limited working proficiency

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5.0

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I have worked with Fernando in different instances, as a customer and as a direct report. As a customer, Fernando always managed the business relationship in favorable terms as well as balancing the benefits for his company he represented (NH) and the provider (Amadeus). Given that Fernando had a great knowledge on NH CRS, agreements and connectivity, we brought him on board to the Amadeus Hotel team to help us implement the new CRS. This project was challenging and time delivery driven. Fernando was key to the delivery of the different components. Later on, Fernando managed successfully some of the 3rd party connections to Amadeus System. Fernando always showed enthusiasm in the projects assigned and delivered as expected. Fernando is a person that has a great knowledge of the hotel distribution and connectivity arena and a person that can be trusted for timely and quality delivery.

Javier Martínez Bajo

Fernando is a seasoned, reliable and dedicated asset for any organization, especially for any hospitality organization. He has a natural ability to analyze programs strategies, and it is because of his knowledge in this area and his global mindset, that I repeatedly asked him for advice on my day to day activities when we worked together in Amadeus Hotel Platform. Fernando multitasks effectively, is able to handle a high-volume workload, and deliver it in a timely manner. Of particular value to me as a former Business Relationship Manager at Amadeus was Fernando ´s team player mind-set, enthusiastic embrace of change, ability to work with minimal supervision and unwavering commitment to exceeding customer (executives) expectations. Organized and diligent, he quickly learned technology systems and software that were unfamiliar to him when he first started with new customer facing roles. Though he was a key asset to our Product Management efforts, Fernando was also extraordinarily helpful in other areas of the company due to his broad knowledge of the hotel business. In addition to this, he also assumed a leadership role in the liaison with third party partners. Fernando is a hardworking, top-performing Hospitality Manager. He has my highest recommendation, and I am happy to furnish more details if you would like additional information. Yours sincerely, Javier Martinez

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Experience

    • Spain
    • Hospitality
    • 1 - 100 Employee
    • Chief Revenue Officer (CRO)
      • Jan 2022 - Present

    • Director of Revenue, Distribution & Commercial Strategy
      • Nov 2017 - Jul 2022

    • E-Distribution professional, IT Account Manager, Customer Program & Process Manager
      • Feb 2016 - Jul 2022

    • Spain
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Customer Program & Process Manager
      • Oct 2012 - Feb 2016

      To ensure the in-depth knowledge of the business & system processes of the customer and guarantee that know-how is transferred to the different product and development teams. Provide recommendations to the different involved teams to ensure the correct scoping of the project deliveries, to issue recommendations to the product management teams to enrich the product taking into account the hotel and/or aggregator business processes. Acting as "the face of the company" for the customers. First point of contact between the client and Amadeus for any issue, escalation or a new process to be included in the project. Show less

    • Spain
    • Hospitality
    • 700 & Above Employee
    • Global GDS & Interfaces Director, E-Distribution
      • Sep 2004 - Sep 2012

      Managing and training a multidisciplinary team of 9 people from different countries.Channel Business Development: - Increase sales through indirect channels and reduce the distribution costs year over year. - Lead XML integrations with major OTAs, Channel Managers, Amadeus GDS... (+12 interfaces). - Weekly follow up with the providers. - Accounting and Relationship Management with the GDSs and switch provider (Trust). - Innovate, develop and improve the systems in use. - Connectivity enhancements and integration of all the hotels in the indirect channels. - Increasing the weight of E-Distribution department over the rest of the sales channels every year. - By integrating Ratetiger Connect with the CRS, the Revenue Management team no longer needed to manually upload prices and availability for all the hotels in the extranets.Automating processes: - Online upload of the negotiated rates into the indirect channels by the time the agreements are loaded in the CRM by the Sales Team. - Reduction of 90% of the work needed by the E-Distribution team in managing this task every year, avoiding delays and rate discrepancies due to manual workload, gaining a significant increase of sales due to this automated process. Show less

    • Global GDS Manager
      • Mar 2002 - Sep 2004

    • GDS Analyst
      • Mar 2001 - Mar 2002

    • Agente de Reservas
      • Mar 2000 - Mar 2001

    • Agente de Viajes
      • 1999 - 1999

Education

  • IE Business School
    Programa de Dirección de Empresas Turísticas, A-
    2017 - 2017
  • Escuela Universitaria de Hotelería y Turismo de Sant Pol
    Bachelor Degree in Hospitality and Tourist Management, Turismo
    1996 - 1999
  • Universidad San Pablo-CEU
    Selectividad

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