Commercial Manager & Global Brand Ambassador

• Jan 2020 - Present

Responsible for the business management in Archipielago spirits leading Mezcal Union through several regions as Europe, Asia , Oceania and North and Central America. (13 countries ) Compromise to deliver financial sales & achieve the anual operating plan for Diageo. Responsible for the business management in Archipielago spirits leading Mezcal Union through several regions as Europe, Asia , Oceania and North and Central America. (13 countries ) Compromise to deliver financial sales & achieve the anual operating plan for Diageo.

National On Premise Manager

• Jul 2018 - Nov 2019

I optimize sales, distribution, and brand-appearance within the On-Premise channel and lead the On-Premise national team, Regional Managers and Ambassadors as well the sales force team in our own distribution. My key responsibilities include: Create and deliver strategies for the On Trade, coaching and developing direct reports; owning the country budget, annual goals, and 100% of execution as well as own while developing productive business relationships; building business plans for the company. Show less

Regional On Premise Manager

• Nov 2015 - Mar 2018

Regional On Premise Manager (ROPM) based in Guadalajara, México. Responsible for the west plus the north region volume that represents the 40% of the country. I drive the sales and marketing of Red Bull in the On Premise accounts in all over the region together with my team of seven Musketeers. Responsible of the P & L , planinig and execution for the main business area. Train, coach, develop and assess the Musketeers to secure a high performing team. Trainer of "Art of Musketeering" All over México. I develop the brand image in the on premise, secure excellent/efficient area coverage by the Musketeers, and continuously improve the return on investments. Show less

Sell In & Sell Out Retail Manager for Dior-LOEWE.

• Aug 2013 - Sep 2015

Take on the South México and Caribbean for Dior & LOEWE in Perfumes and Cosmetics Industry. Developing my skills and acquiring new knowledge, focusing on Administrative processes, Human Resource, Financial, Marketing, Soft & Hard Merchandising, Coaching and Organizational Leadership. - Commercial execution of the Sell In for the Modern Trade Channel. - Development of the Sell Out for the Modern Trade Clients in the region: Liverpool, SEARS , Fabricas de Francia , Palacio de Hierro and Independents key customers. - Direct Supervisor for 28 People that work in several teams around the South Mexico & Caribbean. - Control of the budget and financial plan executed in the region that I manage. - Responsible for the Marketing and Merchandising guidelines all over the Modern Trade Channel. - Staff Training & Coaching Leadership to the teams and sales departments for our key clients. - Development of strategies for the Core Business. - Recruitment for the Sell Out teams. Show less

On Premise National Manager

• Jan 2011 - Dec 2012

Develop the On Trade Channel in the national market, increasing the sales by leading a team. Analyze and create new strategies to do the brand building and generate a top of mind in a specific segmentation wanted. Travel around the country in the different regions that we have ops, opening new clients and gain new followers for the company. Doing negotiations and managing the BP, A&P, in the On Trade. Checking and verifying the distribution in the OFF Trade and having excellent relationships with the co-partners that we have and the new ones. Specialties: . Development of POS materials. • Sales Drivers Management. • Trade Marketing. • Manage a portfolio in the national market. • Head of the national On Trade team. • Responsible for developing , controlling and manage the Business Plan for the brand in the On Trade channel. Show less

On Premise Regional Manager

• Jul 2011 - Jan 2012