Experience

DREA Producciones

• Mexico
• Entertainment Providers
• 1 - 100 Employee

• Director de nuevos negocios

  • Feb 2022 - Present



Instrumentación e Ingeniería Monkey México, S.A. de C.V.

• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Bussines director

  • Sep 2021 - Sep 2022

  Desarrollamos soluciones tecnológicas, eficiente do los procesos del sector alimenticio, metal mecánico, y de Comfort; siendo expertos en cadenas de combustión, de frío y automatización. Desarrollamos soluciones tecnológicas, eficiente do los procesos del sector alimenticio, metal mecánico, y de Comfort; siendo expertos en cadenas de combustión, de frío y automatización.



Hi Tech Audio S. A. de C. V.

• Mexico
• Wholesale Import and Export
• 1 - 100 Employee

• Director of Sales and Business Development

  • Apr 2013 - Sep 2021

  Directly responsible for the creation, implementation and monitoring of commercial strategies, for different market segments, through sales channels such as: B2C sales, in our stores; B2C sales, in the digital platform and website; B2B sales, strategic customers. Responsible for the creation and growth of the sales team, in the 5 branches of the company and co-responsible for the sales force compensation program. In charge of the purchasing department and negotiation with foreign suppliers. Responsible for the selection of brands and products to be marketed, awarding of segment and channel for each model. Negotiation of annual goals, prices and purchase conditions. Direct attention to the company's strategic customers.• By the end of 2019 I achieved a cumulative increase of 42% in USD and an average annual growth of 7%, even with the drop suffered in 2018 due to the theft of a branch and a full container of product.• Between 2016 and 2017 I implemented a new commercial strategy based on correct market segmentation and the appropriate allocation of each model to each segment; I developed new commercial conditions to balance the offer in the different sales segments, thus creating the B2B department and opening a new branch in Cancun, one in Puebla and a second store in downtown Mexico City.• Between 2013 and 2015 I established the necessary size of the sales force and its structure, sold the equivalent of 13% of the inventory that was marked as obsolete and managed to reduce the value of inventory by 12%, without affecting sales, through a program of sales budgets.



Grupo Gonher

• Commercial Director

  • Aug 2006 - Mar 2013

  Responsible for the control and development at national level of the Sales, Marketing, CAS (telemarketing), Sales Administration and Engineering departments; this for the three divisions: distribution or wholesale, sales to end users and distribution by large chains. Creation of the commercial strategy for the three divisions. In charge of the recruitment and training of the sales force, as well as the products to be marketed.• I modified the way in which the wholesale force is compensated, thus representing a net increase in the company's productivity of 0.5% of the value of the turnover and established a comprehensive system of quotas and incentives with which I achieved real growth of 37%. • I achieved a 26% growth in 2012, thanks to the changes generated in the commercial and marketing policies; likewise, I opened the large chain division, serving the 7 main clients of this segment.• For the Proaudio area, I achieved a 50% increase, having great projects such as: the design of the Senate and the design and implementation of the Poliforum Theater in Leon Guanajuato.



Asesores Comerciales y Mercantiles

• Commercial Director

  • Feb 2003 - Aug 2006

  Representation in Mexico of two companies from the industrial mechanical area of the USA, Consolidated Casting Corp (CCC) and MPI International (MPI); maintenance and growth of the client portfolio and collection from them. Represent for Mexico City Autofinanciamiento Integral S.A. de C.• I reactivated CCC's sales, reaching an annual turnover of 700 thousand dollars; I increased sales for MPI by 35%, thus exceeding one million dollars per year• I developed and implemented the after-sales service strategies for AFISA, thus increasing the number of referrals by 75%; I developed AFISA's commercial strategy for the territory and introduced the concept of the Associate Promoter, which was implemented nationwide.• Within the consulting and training area, I gave several training courses in the commercial area, for clients such as ING, MGE Systems and Exdi World courrier.



Eutectic México I Castolin Eutectic

• CBU Manager (Center Business Unit)

  • Apr 2001 - Sep 2002

  Responsible for the territory of the Federal District. In charge of a manager, 14 salesmen, 20 distributors and two foreign branches.• I increased sales by 23%.• I decreased the overdue portfolio from 90 to 45 days. Responsible for the territory of the Federal District. In charge of a manager, 14 salesmen, 20 distributors and two foreign branches.• I increased sales by 23%.• I decreased the overdue portfolio from 90 to 45 days.



Indusrial EquigasS.A. de C.V.

• Regional Sales Manager

  • Nov 1996 - Apr 2001

  - During the time I worked in this company I went through the following positions: - Salesman. - Assistant sales manager. - Sales manager.Achivements- Sales increased by 21%.- Profits increased by 50%.- Inventory value decreased by 12%.- Delivered a 6-month forecast to purchasing and production for planning.- Developed the project for export to Brazil. - During the time I worked in this company I went through the following positions: - Salesman. - Assistant sales manager. - Sales manager.Achivements- Sales increased by 21%.- Profits increased by 50%.- Inventory value decreased by 12%.- Delivered a 6-month forecast to purchasing and production for planning.- Developed the project for export to Brazil.