Experience

AppASO

• France
• Advertising Services
• 1 - 100 Employee

• Programmatic & display strategic lead at App ASO

  • Sep 2020 - Present

  Paris et périphérie AppASO : agence spécialisée en marketing digital, avec une forte expérience dans la publicité mobile (8ans). AppASO aide ses clients retail, e-commerce, média ; classified, pureplayer… à accroître leur business et dépasser leurs objectifs de chiffre d'affaires, audience, notoriété sur trois verticales : Site, Application et Drive / Mobile to Store. Clients : La Redoute, Kiabi, Klesia, Axa, Cegid, Malakoff Humanis, Fortuneo… 1/ Conseil Digital : - Élaboration d'audits (GWI… Show more AppASO : agence spécialisée en marketing digital, avec une forte expérience dans la publicité mobile (8ans). AppASO aide ses clients retail, e-commerce, média ; classified, pureplayer… à accroître leur business et dépasser leurs objectifs de chiffre d'affaires, audience, notoriété sur trois verticales : Site, Application et Drive / Mobile to Store. Clients : La Redoute, Kiabi, Klesia, Axa, Cegid, Malakoff Humanis, Fortuneo… 1/ Conseil Digital : - Élaboration d'audits (GWI global web index, App Annie…) - Stratégie ASO : Appstore Optimization Google Play et AppStore (Apptweak) - Stratégie SEO : audit technique, sémantique, formation -Définition de la stratégie média et CRM la plus pertinente : 1st party data, CRM, etc 2 – Publicité web et mobile : - Tracking mobile (Adjust, Appsflyer) - Campagnes à la performance (CPV, CPD...) - Campagnes de branding (CPM, CPC...) - Trafic et téléchargements pour les sites web et applications mobiles - Référencement payant : Google UAC, Apple Search Ads - Campagnes « Mobile to store », « Drive to store » - Connaissance complète de tous les leviers du marketing web et mobile : médias sociaux, Display, RTB, Native ads, Retargeting, programmatic… -Cookie Less 3 - CRM mobile : - Notifications push - Programmes CRM / PRM - Reciblage mobile - Geo-fencing & opérations en magasin 4 - Studio de creation : construire des créations uniques ajustées à chaque niveaux du user Journey (awareness, considération, conversion et advocacy). Expertise : Mobile Marketing, Mobile Advertising, Performance Marketing, Application Marketing, Mobile Internet, Push Notification, Mobile CRM, Tracking, RTB, Retargeting, Mobile to Store Show less



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Programmatic Strategy Lead

  • Jun 2018 - Sep 2020

  France Leading the programmatic strategy for more than 12 International brands and defining strategy models that help brands to connect effectively with their clients in the digital ecosystem I have created consistency on the strategies by integrating the main digital touchpoints (audience definition, data activation, KPIs, objective, formats, attribution, and measurement) and assuring strategy orchestration is aligned with clients’ objectives I have built and defined long-term roadmaps,… Show more Leading the programmatic strategy for more than 12 International brands and defining strategy models that help brands to connect effectively with their clients in the digital ecosystem I have created consistency on the strategies by integrating the main digital touchpoints (audience definition, data activation, KPIs, objective, formats, attribution, and measurement) and assuring strategy orchestration is aligned with clients’ objectives I have built and defined long-term roadmaps, with the objective of injecting to the strategy base a element of innovation through the AdTech: Addressable TV, Rich Media formats, Cookie less solutions, attribution and mobile providers, to improve campaign effectiveness and performance during the year During this experience, I have successfully managed DSP integrations, Algorithm incorporations, CRM expansion and led 1st Party marketplaces. In addition, I have assisted clients in fulfilling their goals with the definition of effective strategic frameworks, helping them to improve their campaign performance KPIs, such us unique reach by 285% and maximizing X3 their lower funnel KPIs (ROI, dwell time, and sessions) Show less



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Senior Digital Engagement Consultant

  • Sep 2016 - Apr 2018

  France -Consolidated a $3.8m digital global project for a premium airline based in Dubai, by defining the audience profile, the budget allocation, the platforms activation, and the strategy coordination across 18 different markets -Handpicked by the leading brand in crystals production to manage all their €7.2m digital budget. Responsibilities included: revitalized the digital offer with new solutions, adapted the creative to each funnel level, developed of a new audience activation scenario… Show more -Consolidated a $3.8m digital global project for a premium airline based in Dubai, by defining the audience profile, the budget allocation, the platforms activation, and the strategy coordination across 18 different markets -Handpicked by the leading brand in crystals production to manage all their €7.2m digital budget. Responsibilities included: revitalized the digital offer with new solutions, adapted the creative to each funnel level, developed of a new audience activation scenario across social and programmatic in EMEA, APAC, LATAM and NA -Enriched the International digital offer by proposing, building and activating new strategies and techniques such as: OTT solutions, Contextual, Native, 1st party data, and Footfall attribution. Translated in a budget increase of +75% -Led the development and implementation of non-existent documents such us global digital guidelines, naming conventions, digital handbooks and one-pager inductions, simplifying the time invested in the day to day operations from 1 hour to 15min -Leading QA controls in 34 local regions by organising weekly calls, seminars and follow-ups with junior and senior members, ensuring tools and global directions are being followed. This contributed to reduce mistakes from 85% to 5% Show less