Fernando Peñuela
Owner at Linx Sales & Marketing, LLC- Claim this Profile
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Bio
Credentials
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Guy Kawasaki on Entrepreneurship
LinkedInFeb, 2019- Nov, 2024 -
CIMS-GB
LEANApr, 2010- Nov, 2024
Experience
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Linx Sales & Marketing, LLC
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United States
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Packaging & Containers
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1 - 100 Employee
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Owner
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Nov 2018 - Present
• Pioneered the company’s foundational principles centered on innovation, sustainability, and exceptional service. • Led a regional manufactures rep group with a core focus on fostering relationships within specific markets. • Established a robust global supply network of manufactures, even amidst the challenges posed by a pandemic-driven market shift. • Forged strategic partnerships with brand owners and distribution channels spanning FS, processing, retail. • Oversee the company’s P&L, crafting financial plans, managing vendor relationships, and comp disbursement. • Participated in industry trade shows, strategically identifying potential manufactures for representation. • Curated a diverse portfolio of manufactures that align with our vision of championing sustainable alternatives. • Achieved remarkable growth, propelling the business to a 1.5MM sales milestone within a single year. • The pandemic’s adversity served a profound lesson in humility and perseverance, shaping our experience as business owners. in a pandemic to support market shift. Show less
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Education
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University of Arizona
Bachelor of Arts, College of Humanities