Fernando Passarelli

Chief Operating Officer at IH Sydney Training Services
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU

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Experience

    • Australia
    • Higher Education
    • 1 - 100 Employee
    • Chief Operating Officer
      • Aug 2014 - Present

      Accountabilities: • To manage the Directors of each department, ensuring they have appropriate resources to perform their duties and manage their staff effectively. Direct reports are Admissions & Student Services, Marketing & Sales, IT, Business Intelligence, Human Resources, Finance, English Language and Teacher Training Education Department, VET Education Department, and Higher Education Department, • Set KPIs for the Directors across the business, assuring their completion. • To lead the development of strategic and business plans, aiming to identify current and future opportunities for the company. • Review and improve organizational effectiveness by developing processes, overseeing employees, and establishing a highly motivated work environment. • Responsible for all financial aspects of the company, including budgets, financial reports, forecasts, monthly P&L analysis, and recommendations for cost-cutting, aiming to maximise the profit margins and the company's overall profitability. • To seek and identify acquisition and expansion opportunities aiming to increase the company's geographic presence and portfolio, both locally and overseas. • Resolve internal staff conflicts efficiently and to the mutual benefit of those involved. Show less

    • Sales Force Effectiveness / Market Intelligence Coordinator
      • Jan 2011 - Sep 2012

      Accountabilities: • Responsible for market analysis, including sales and prescription key performance metrics (e.g. market share, evolution, penetration, sales force disruption, inventory levels and net sales). • Led a developed a team of 5 analysts, supporting the Respiratory, Gastrointestinal and Pharma business units. • Responsible for the Sales Force incentive scheme. • Worked in conjunction with BCG (Boston Consulting Group) in the portfolio prioritization when Takeda acquired Nycomed. • I have coordinated several market research projects with doctors and patients (e.g. brand equities, attitudes and beliefs, focus groups) presenting the findings to internal clients. • Produced several strategic market analyses for the general manager presentations in Brazil and overseas. Show less

    • Sales Force Effectiveness / Market Intelligence Senior Analyst
      • Sep 2010 - Jan 2011

      Accountabilities: • Market research with doctors and patients, analyses and presentations of the findings to internal clients and stakeholders (marketing and sales). • Development of reports with sales metrics and target achievements. • Created the methodology for the Hospital Division sales force monthly incentive scheme. • Re-deployment of the Hospital Division sales force. • Responsible for ministering data analysis training sessions to the Hospital Division sales force. Accountabilities: • Market research with doctors and patients, analyses and presentations of the findings to internal clients and stakeholders (marketing and sales). • Development of reports with sales metrics and target achievements. • Created the methodology for the Hospital Division sales force monthly incentive scheme. • Re-deployment of the Hospital Division sales force. • Responsible for ministering data analysis training sessions to the Hospital Division sales force.

  • Galderma Brasil Ltda
    • São Paulo, Brazil
    • Sales Force Effectiveness / Market Intelligence Analyst
      • Jun 2005 - Aug 2010

      Accountabilities: • Market research with doctors and patients, analyses and presentations of the findings to internal clients and stakeholders (marketing and sales). • Development of reports with sales metrics and target achievements. • Created the methodology for the Hospital Division sales force monthly incentive scheme. • Re-deployment of the Hospital Division sales force. • Responsible for ministering data analysis training sessions to the Hospital Division sales force. Accountabilities: • Market research with doctors and patients, analyses and presentations of the findings to internal clients and stakeholders (marketing and sales). • Development of reports with sales metrics and target achievements. • Created the methodology for the Hospital Division sales force monthly incentive scheme. • Re-deployment of the Hospital Division sales force. • Responsible for ministering data analysis training sessions to the Hospital Division sales force.

Education

  • The University of Western Australia
    Master of Business Administration - MBA
    2012 - 2013
  • Pontifícia Universidade Católica de São Paulo
    Bachelor of Communication, Marketing & Advertising
    1996 - 2002

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