Experience

Grupo Energetico del Caribe (GEC Energia S.A de C.V.)

• Mexico
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• CFO & Business Development

  • Feb 2010 - Present

  Company developer of renewable energy projects in LATAM, based in Mexico City. Main responsibilities: - Design of complex financial evaluation models for clean energy projects (CHP & PV). - Relationship with customers and support to commercial activity. - Financial evaluation of alternatives for each project. Investment analysis. - Projects Financing structuring. http://gecaribe.mx/ Company developer of renewable energy projects in LATAM, based in Mexico City. Main responsibilities: - Design of complex financial evaluation models for clean energy projects (CHP & PV). - Relationship with customers and support to commercial activity. - Financial evaluation of alternatives for each project. Investment analysis. - Projects Financing structuring. http://gecaribe.mx/



Orienta Consulting

• Mexico
• Business Consulting and Services
• 1 - 100 Employee

• CEO & Founder

  • Sep 2002 - Present

  Outsourcing Management Company. Main projects: LADRIYESA-Innovative company dedicated to the manufacture of ecological building materials developed based on a technological patent, industrial 4.0 Environment. Functions performed: - General Management - Design and implementation of the strategic plan from its start up - Financial structuring - Budgets and financial evaluation models for each product. - Planning of implementation of BI systems to adapt production according to punctual demand - Customer relationship and commercial management GRUPO REGV. Group of insurance companies of Mechanical Guarantee. Functions performed: - Managing Director and Project Manager - Marketing and sales management, expansion of the company in a crisis market by increasing quota as the way for increasing turnover, organic growth. Designing and implementing the Sales and Marketing Plan: Defining products, services and market. Other projects: - Design and implementation of the new division for Professional Training for Public Institutions at Santillana, Grupo Prisa. - Design and implementation of the business plan for launching and growth (organic and acquisitions) of Zeta Exterior, S.A. (emoZiona), company founded by Grupo Zeta for managing and commercializing external advertising media. -Design and implementation of the Info Systems for the administrative and finance control of Fiasegur (insurance broker). - Design, implementation and follow-up of the management and finance system for OperCABLE, Balear Islands Company dedicated to structural wire and LAN design and installation. - Business Plan and redesign of all the process for the clinics belonging to Grupo Zaweyig, SA, (surgical clinics) implementation of the new plan including change management. - Business Plan and feasibility study for CECLISA (medical centre), searching investors for their new building dedicated to the surgical division, being its main activity rental of operating theatres and plastic surgery.



Rowecom Company

• Country Manager

  • May 1995 - Aug 2002

  Spanish subsidiary to RoweCom Group, global distributor of knowledge, content and publications. Tasks performed: - Expansion of the company within the Spanish market as well as launching the company into the Latin American one. - Design and settling the Group Branches in Venezuela and Mexico which reported to the Spanish Branch. - Design, developing and implementing the Business Plan. - Design and implementing the Marketing Plan: Defining products, services and market. - Design and implementing the management control system. - Design and implementing operations plan. - Design, foundation and establishment of the Venezuelan scientific and University libraries consortia (ANABISAI), leaded by the Venezuelan Scientific Research Institute. (Instituto Venezolano de Investigaciones Científicas).



Boston Data

• United States
• Think Tanks
• 1 - 100 Employee

• Executive Managing Director

  • Jan 1993 - Apr 1995

  Security on Information Technologies. Back-up centre. Tasks performed: - Feasibility study of the project for the investors. - Design, foundation and establishment of the company up to reaching the break-even. - Design and implementing the business plan. - Defining the premises requirements for the specific business, localization of the building and control of the required works for adapting the building to the requirements. - Marketing plan design, market, products, services and pricing. - Sales plan design. - Operations plan design. - Design of the IT system integrating production, administration and accounting. - Definition and recruiting the HR requirements.



Willis Towers Watson Iberia

• Spain
• Insurance
• 1 - 100 Employee

• Finance Managing Director & Controller

  • Mar 1984 - Feb 1993

  Reinsurance broker, Spanish subsidiary to WILLIS FABER GROUP – Global Insurance and reinsurance broker- Lloyd’s broker. Reinsurance broker, Spanish subsidiary to WILLIS FABER GROUP – Global Insurance and reinsurance broker- Lloyd’s broker.