Fernando Múgica Soto
Consultor at silverback advocacy- Claim this Profile
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Bio
Experience
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silverback advocacy
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Spain
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Government Relations Services
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1 - 100 Employee
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Consultor
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Sep 2023 - Present
Madrid, Comunidad de Madrid, España
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Wemon
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Netherlands
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Co-Founder
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Aug 2023 - Present
Madrid, Comunidad de Madrid, España
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Cámara de Comercio España Israel
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Spain
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International Trade and Development
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Community Manager
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Aug 2022 - Present
Gestión de las redes sociales Organización y gestión de eventos de la Cámara Asistencia a los socios (resolución de dudas, puesta en contacto con posibles colaboradores)
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Fundador
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May 2023 - Oct 2023
Gestionamos la agenda gastronómica y de eventos de particulares y empresas de principio a fin para que cada comida, reunión o evento cumpla con las expectativas y objetivos marcados.
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Enlloi
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Spain
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Technology, Information and Internet
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Co-founder - Business Development, Strategy & Sales
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Jan 2022 - Feb 2023
Madrid, Comunidad de Madrid, España Kenkei's technology helps connect the customers that restaurants are looking for. Our platform enhances the real value of restaurants by allowing users to live a different dining experience without having to waste time through conventional search and reservation systems: • Analyse market conditions and shifts in order to devise hypotheses and ad hoc commercial strategies. • Anticipate fluctuations, trends and potential risks to adjust objectives and targets. • Establish sales… Show more Kenkei's technology helps connect the customers that restaurants are looking for. Our platform enhances the real value of restaurants by allowing users to live a different dining experience without having to waste time through conventional search and reservation systems: • Analyse market conditions and shifts in order to devise hypotheses and ad hoc commercial strategies. • Anticipate fluctuations, trends and potential risks to adjust objectives and targets. • Establish sales objectives and roadmaps. • Defined KPIs, monitored key metrics through executive reporting, and developed sales evaluation reports and data dashboards •Identified and generated new international business opportunities to increase revenue and profits through lead generation and materialization, increasing CLV • Report on progress and setbacks and reframe parameters in consequence. • Assess restaurants assets and liabilities from a sales & strategy standpoint. • Segment restaurants, allowing for a targeted and aligned approach to each segment. • Analysis of customer behaviour. • Frame customer approach and engagement. •Support deal structure and pricing with business-value analysis, and negotiate prices for proactive bids and proposals •Own & drive improvements in user experience based on customer insight/analytics • Create reports and dashboards that allow for a clear reading of the market and potential business opportunities. • Oversee and participate in dealing procedures with restaurants. • Close deals with restaurants and follow up on progress and relationship with them. Show less
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Demium
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Spain
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Incubation Program
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May 2022 - Nov 2022
Madrid, Comunidad de Madrid, España
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Fundación Instituto Hermes
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Spain
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Technology, Information and Internet
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1 - 100 Employee
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Intern
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Nov 2021 - Sep 2022
Madrid, Comunidad de Madrid, España • Composition and editing of reports directed to both public and private partner entities • Research on the following matters: Cyberseucrity, Digital Rights, Tech development, geopolitical strategies focused on the digital arena • Editing of articles published in the Foundation’s Newsletter • Member at the technical committee • Attendance to strategy meetings
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El Generacional
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Spain
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Newspaper Publishing
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1 - 100 Employee
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Reporter
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Nov 2020 - May 2021
Madrid, Comunidad de Madrid, España • Opinion section reporter • Research on political matters • Article editing and publication
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LITIGA LEX SL
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Spain
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Business Consulting and Services
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1 - 100 Employee
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Legal Intern
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Sep 2020 - Jan 2021
Madrid, Comunidad de Madrid, España
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Education
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Universidad Pontificia Comillas ICAI-ICADE
Double Degree in Law and International Relations