Fernando Miguel

Co-Founder and President at Superea
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Contact Information
us****@****om
(386) 825-5501
Location
SV
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Bio

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Credentials

  • Governing Family Enterprises
    Kellogg Executive Education
    Oct, 2019
    - Oct, 2024

Experience

    • El Salvador
    • Retail Groceries
    • 1 - 100 Employee
    • Co-Founder and President
      • Aug 2020 - Present
    • El Salvador
    • Construction
    • 1 - 100 Employee
    • General Member Board
      • Apr 2015 - Present
    • Entertainment Providers
    • 1 - 100 Employee
    • Manager
      • Aug 2019 - Feb 2020

    • Senior Consultant
      • Sep 2016 - Aug 2019

      Advisory Services - Performance Improvement - Strategy and Customer

    • United States
    • Higher Education
    • 1 - 100 Employee
    • MBA Candidate
      • Jul 2014 - May 2016

      Vice President, McCombs Graduate Operations Group Vice President, McCombs Latin American Hispanics MBA Activities and Societies: Graduate Consulting Group, Graduate Finance Association Vice President, McCombs Graduate Operations Group Vice President, McCombs Latin American Hispanics MBA Activities and Societies: Graduate Consulting Group, Graduate Finance Association

    • MBA Summer Intern
      • Jun 2015 - Jul 2015
    • Managing Director
      • Oct 2011 - Jun 2014

      • Managed the P&L and operation of three stores; increased total profits by 15% by implementing cost efficient initiatives and in-house maintenance policies • Performed detailed supplier analysis to ensure competitive pricing; reduced total food cost by 8% after one month ongoing supplier negotiations • Conducted manager performance evaluations; increased employee morale and reduced turnover from 10% to almost zero through personalized coaching and transparency of important business metrics during periodic meetings • Expanded catering offerings across all three stores and launched a marketing campaign through social media and coupons, enhancing catering revenue by more than 50% within a year • Led eight-month real estate negotiation with purchaser, broker, and landlord to sell downtown store and transition it to new ownership; managed post-transaction activities and supported start-up operations for new store concept

    • Advertising Services
    • 1 - 100 Employee
    • B2B Sales and marketing consultant
      • Jun 2011 - Nov 2011

      • Created relationships with more than 1,500 small businesses in the DFW area over a period of 5 months; sold contracts and achieved sales at a conversion rate twice as high as the next leader on the team • Gathered best practices across the organization and constantly updated internal software with data in order to identify key areas of improvement • Managed customer communication touch points including cold calling, trust building, contract negotiation and follow up • Built a team from zero to five people targeted to Hispanic representatives that helped the company increase market share in the Hispanic market

    • Active Member
      • Oct 2009 - May 2011
    • Research Analyst and Project Manager at Marketing department
      • May 2009 - Jul 2009

      • Implemented in-store monitoring initiatives including surveillance cameras and other reinforcing techniques that resulted in better customer service and a decrease in inventory loss • Redeveloped the company's webpage along with software technicians so that visitors could buy online. • Conducted a marketing research analysis on customer preferences and expectations and presented recommendations to the general managers and CEO • Developed new marketing strategies (Pricing & R&D) that gave the company a better positioning in the market

Education

  • Latitud
    Latitud Fellow - LF7
    2022 - 2022
  • The University of Texas at Austin - Red McCombs School of Business
    Master of Business Administration (M.B.A.), Finance and Consulting
    2014 - 2016
  • Texas Christian University - M.J. Neeley School of Business
    Bachelor of Business Administration, Entrepreneurial Management
    2009 - 2011
  • University of St. Thomas (TX)
    Bachelor of Business Administration (B.B.A.), Finance, General
    2008 - 2008

Community

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