Experience

AppASO

• France
• Advertising Services
• 1 - 100 Employee

• Co-Founder & Chief Operations Officer (COO)

  • Jun 2022 - Present

  Agency 100% ASO and App Marketing (Madrid & Paris) Clients includes: Crédit Mutuel, CIC, Sézane, WiZink, AXA, Kiabi, La Redoute, Fortuneo... In charge of defining strategy and operations by merging various digital and in-house martech solutions. Our strategy formula has helped our clients to boost: Brand visibility by X3, acquisition KPIs by +80% and client database by +115k monthly 90% of our clients have renovated with AppASO => Our support has a direct impact… Show more Agency 100% ASO and App Marketing (Madrid & Paris) Clients includes: Crédit Mutuel, CIC, Sézane, WiZink, AXA, Kiabi, La Redoute, Fortuneo... In charge of defining strategy and operations by merging various digital and in-house martech solutions. Our strategy formula has helped our clients to boost: Brand visibility by X3, acquisition KPIs by +80% and client database by +115k monthly 90% of our clients have renovated with AppASO => Our support has a direct impact on business growth Show less Agency 100% ASO and App Marketing (Madrid & Paris) Clients includes: Crédit Mutuel, CIC, Sézane, WiZink, AXA, Kiabi, La Redoute, Fortuneo... In charge of defining strategy and operations by merging various digital and in-house martech solutions. Our strategy formula has helped our clients to boost: Brand visibility by X3, acquisition KPIs by +80% and client database by +115k monthly 90% of our clients have renovated with AppASO => Our support has a direct impact… Show more Agency 100% ASO and App Marketing (Madrid & Paris) Clients includes: Crédit Mutuel, CIC, Sézane, WiZink, AXA, Kiabi, La Redoute, Fortuneo... In charge of defining strategy and operations by merging various digital and in-house martech solutions. Our strategy formula has helped our clients to boost: Brand visibility by X3, acquisition KPIs by +80% and client database by +115k monthly 90% of our clients have renovated with AppASO => Our support has a direct impact on business growth Show less



Publicis Media

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Strategy Lead

  • Jun 2020 - Sep 2023

  Lead the display media strategy for more than 12 international accounts: Gucci, Longchamp, Saint Laurent, Stellantis, LVMH... I was in charge of defining strategic frameworks by integrating effectively the main digital touchpoints (audience, data activation, KPIs, objective, formats, attribution, and measurement) and assuring that the operations were aligned with project specifications and clients’ objectives. I assisted clients in fulfilling their upper funnel KPIs by 285% and… Show more Lead the display media strategy for more than 12 international accounts: Gucci, Longchamp, Saint Laurent, Stellantis, LVMH... I was in charge of defining strategic frameworks by integrating effectively the main digital touchpoints (audience, data activation, KPIs, objective, formats, attribution, and measurement) and assuring that the operations were aligned with project specifications and clients’ objectives. I assisted clients in fulfilling their upper funnel KPIs by 285% and maximized X3 their lower funnel KPIs such as: ROI, CPA and on-site conversion Show less Lead the display media strategy for more than 12 international accounts: Gucci, Longchamp, Saint Laurent, Stellantis, LVMH... I was in charge of defining strategic frameworks by integrating effectively the main digital touchpoints (audience, data activation, KPIs, objective, formats, attribution, and measurement) and assuring that the operations were aligned with project specifications and clients’ objectives. I assisted clients in fulfilling their upper funnel KPIs by 285% and… Show more Lead the display media strategy for more than 12 international accounts: Gucci, Longchamp, Saint Laurent, Stellantis, LVMH... I was in charge of defining strategic frameworks by integrating effectively the main digital touchpoints (audience, data activation, KPIs, objective, formats, attribution, and measurement) and assuring that the operations were aligned with project specifications and clients’ objectives. I assisted clients in fulfilling their upper funnel KPIs by 285% and maximized X3 their lower funnel KPIs such as: ROI, CPA and on-site conversion Show less



Havas Media Group

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Digital Strategy Lead

  • Mar 2018 - Jun 2020

  -Consolidated a $3.8m digital global project for a premium airline based in Dubai, by defining the audience profile, the budget allocation, the platforms activation, and the strategy coordination across 18 different markets -Handpicked by the leading brand in crystals production to manage all their €7.2m digital budget. Responsibilities included: revitalized the digital offer with new solutions, adapted the creative to each funnel level, developed of a new audience activation scenario… Show more -Consolidated a $3.8m digital global project for a premium airline based in Dubai, by defining the audience profile, the budget allocation, the platforms activation, and the strategy coordination across 18 different markets -Handpicked by the leading brand in crystals production to manage all their €7.2m digital budget. Responsibilities included: revitalized the digital offer with new solutions, adapted the creative to each funnel level, developed of a new audience activation scenario across social and programmatic in EMEA, APAC, LATAM and NA -Enriched the Havas International digital offer by proposing, building and activating new strategies and techniques such as: OTT solutions, Contextual, Native, 1st party data, and Footfall attribution. Translated in a budget increase of +75% in 2019 (vs 2018) -Led the development and implementation of non-existent documents such us global digital guidelines, naming conventions, digital handbooks and one-pager inductions, simplifying the time invested in the day to day operations from 1 hour to 15min -Leading QA controls in 34 Havas local regions by organising weekly calls, seminars and follow-ups with junior and senior members, ensuring tools and global directions are being followed. This contributed to reduce mistakes from 85% to 5% -Main point of contact for all programmatic queries in Havas International, gaining an internal reputation in the company by handling and representing the engagement department on key clients, helping Havas to establish the future programmatic team from 1 member in March 2018 to 7 in Dec 2019

• Mobile Digital Strategist

  • Aug 2015 - Mar 2018

  -Managed a team of two account executives while accelerating the expansion of Mobext within Havas. -Led, designed and managed new mobile solutions to target relevant audiences via new technologies and partners, such as Adsquare, Amazon, Tinder, and DAX. which contributed 45% of the total revenue for H2 2017 -Built and presented an educational program to show the potential of digital in mobile to a premium luxury retail brand, increasing by +100% the mobile budget for Q1 2018 (vs… Show more -Managed a team of two account executives while accelerating the expansion of Mobext within Havas. -Led, designed and managed new mobile solutions to target relevant audiences via new technologies and partners, such as Adsquare, Amazon, Tinder, and DAX. which contributed 45% of the total revenue for H2 2017 -Built and presented an educational program to show the potential of digital in mobile to a premium luxury retail brand, increasing by +100% the mobile budget for Q1 2018 (vs the budget in Q1 2017) -Proposed the integration of a mobile-first creative built-in for the AW 2017 campaign for Westfield, which resulted in one of the highest ad engagement rates (+15%) for 2017



Imagine Mobile

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Mobile Digital Account Manager

  • Jun 2014 - Jul 2015

  -Developed and won new digital business and then pro-active account management at major London agencies -Regular face to face sales meetings - Sold, planned, created, managed and monitored multiple digital mobile advertising campaigns - Identified priorities, developed plans and established strong relationships internally and externally - Created sales pitch to generate new business in EMEA, APAC and LATAM -Developed and won new digital business and then pro-active account management at major London agencies -Regular face to face sales meetings - Sold, planned, created, managed and monitored multiple digital mobile advertising campaigns - Identified priorities, developed plans and established strong relationships internally and externally - Created sales pitch to generate new business in EMEA, APAC and LATAM



FG Property Management

• London, Reino Unido

• Host Relationship Manager

  • Jan 2014 - Jun 2014



Timberland, a VF Company

• United States
• Retail
• 700 & Above Employee

• Retail Sales Associate

  • Nov 2013 - Jan 2014

  Customer Care; Administrative Duties; Customer Care; Administrative Duties;



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Marketing Research Assistant

  • Jul 2013 - Sep 2013

  Audience study and research; Customer Service - Competitive analysis; Website update. Audience study and research; Customer Service - Competitive analysis; Website update.



Vocento

• Spain
• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Assistant of the Advertising Marketing Department - Magazines Area

  • Dec 2012 - Jun 2013

  Spanish communication group Development of mediabooks to attract future advertisers; Development, implementation and monitoring of positioning plans in the market; Analysis and control of competition; Website management; Spanish communication group Development of mediabooks to attract future advertisers; Development, implementation and monitoring of positioning plans in the market; Analysis and control of competition; Website management;