Experience

DACSA-ETIFLEX

• Guatemala
• Printing Services
• 1 - 100 Employee

• Special Projects Regional Director

  • Aug 2014 - Present

  Managing and developing special accounts for packaging and labels solutions within flexographic and digital printing. ▪ Developing new clients within Liqueur, food and beverage industries. ▪ Analysis, studies and implementation of solutions. ▪ Develop and implement segmented marketing strategies penetration in specific market segments. ▪ Involvement with client and consultant in major bid projects to secure annual contracts. ▪ Personnel administrative asistance in a group of nine people El Salvador and Guatemala. Show less



Labels

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Sales Manager

  • Apr 2013 - Mar 2014

  Sales and project manager for digital and flexographic web print press services; digital print, adhesive labels, thermoformed sleeves and special finish. ▪ Main responsibility, implement HP Indigo WS6600 digital web press & finishing system. ▪ Development Markets with sleeves and adhesive labels solutions for key accounts. ▪ Monthly responsibilities for 500,000 linear meters. ▪ Closure of key projects, Laboratorios Vijosa; Coca Cola - Share Coke. ▪ Administration of departments of Innovation, Development & Product Engineering, Pre-press and Flexographic printing systems. ▪ Reduce inventory by 20% and improve GMROII (Gross Margin Return on Inventory Investment) of the line by 18% ▪ Responsible for competitive analysis and detection of market opportunities. ▪ Responsible for strategic product and competition analysis. ▪ Develop pricing strategies to remain competitive in the market. ▪ Develop successful plans to create new business and hande claims for efficiency. Show less



SunDigital LA

• United States
• Printing Services

• North Central American Sales Manager

  • Feb 2012 - Apr 2013

  Strategic sales manager for specialized products for the printing graphic industry; HP Indigo, HP Scitex, Gidue, Smag, Karlsville, Epic . ▪ Development Markets within the northern Central America region for printing, packaging, quick print industries key accounts. ▪ Develop pricing strategies to remain competitive in the market. ▪ Consultant and development of new opportunities with profitable solutions in the segment of packaging and labels. ▪ Responsible for competitive analysis through growing markets. Show less



SigmaQ

• El Salvador
• Packaging and Containers Manufacturing
• 300 - 400 Employee

• Design & Developer Manager, El Salvador

  • Nov 2009 - 2011

  Direct strategic planning process and administration for the development & engineering department, managing the design & development department of 24-persons. Charged with improving productivity and operational efficiency while maintaining communications with affiliate partners. Serve as technical liaison between marketing, product development, quality assurance, manufacturers, and subcontractors. ▪ Contributed to sales improvements of 12% in 2010 and 8% in 2011 for the core business Special Packaging & Jewelry Display Production. ▪ Consolidated two (2) departments centralizing costs, reducing existing staff by 80% while improving productivity related to project delivery by 51%. ▪ Noted for ability to deliver innovative, timely strategy solutions within strict budgets for liqueur, perfume, jewelry, tobacco, gourmet, and crystal ware industries. ▪ Innovate, anticipated trends, launch products according to market opportunities and needs to increase companies growth. ▪ Implemented full innovation process for new product development. Show less



Oswegogroup.com

• Country Manager

  • Mar 2004 - Oct 2010

  Managed company’s El Salvador operations and facilitated development of local production and handled image and software creation for key clients. Oversaw full negotiation life cycle and established partnerships with government, universities, and technological industries. Conducted extensive sales and market analysis/research to effectively establish company within region. ▪ Launched Central American division and performed strategic planning, budget administration, and financial oversight of localized division. ▪ Slashed production costs by 70% representing $990K annually through elimination of redundant tasks and implementing offshore operations for 15 graphic artists. Show less



Maduro Marketing

• Retail

• Regional Sales & Marketing Manager, Central America

  • Mar 2006 - Jun 2010

  Inside sales position providing sales and marketing expertise to clients and development of targeted promotions that resulted in high return on investment. Executed sales and distribution of toys for key clients including MGA, Play Along, SMC, Megabloks, and V-tech. Oversaw all exports and imports for Central America. ▪ Generated yearly sales results peaking revenue and achieved 146% of quota within key accounts. ▪ Improved market share growth through effective sales and account management techniques. Show less



Shore to Shore Lacar Ltd.

• Sales and Marketing Manager El Salvador

  • Jun 2003 - May 2004

  Delivered high levels of specialized customer service and bar coding/labeling solutions to client base of 78 Apparel Manufacturer and Production Center accounts throughout El Salvador. Managed importing and exporting functions while developing new account and marketing strategies throughout country. ▪ Secured $800K in sales by partnering with key decision makers to create customized solutions aligned with client requirements. Delivered high levels of specialized customer service and bar coding/labeling solutions to client base of 78 Apparel Manufacturer and Production Center accounts throughout El Salvador. Managed importing and exporting functions while developing new account and marketing strategies throughout country. ▪ Secured $800K in sales by partnering with key decision makers to create customized solutions aligned with client requirements.



The Walt DIsney Company – Mexico

• Sales Manager, Guatemala, El Salvador, Honduras.

  • Jul 2001 - Mar 2003

  Guided regional sales efforts for North Central America using expert sales management, key account management, and prospecting skills. Directed marketing and advertising activities for newspapers, radio, and television including concept and design. Held full accountability for account growth and sales performance. ▪ Generated $1.6M in revenue through development of first Regional Fair with Disney Distributors for key clients and general market. ▪ Closing of new license and contract in the distribution of videos and movies for a value of $ 1M per year for the Central America region Show less



The Document Company Xerox

• Spain

• Product Manager

  • Apr 1997 - Jun 2001

  Managed, trained, and developed internal & partnerns sales workforce encompassing sales executives and service personnel. Utilized expert knowledge of international markets to effectively manage highly visible events and products for leading document-imaging company. ▪ Contributed $7M of revenue across Central America, Caribbean, and South America due to personal strategic planning efforts for DocuWorld 2000 Fair. ▪ Shattered previous sales performance by 125% from color laser product sales. ▪ Key contributor in development and launch of initial website for Xerox in Central America. Show less