Fernando Gaston

Vice President of Content ViacomCBS International Studios at ViacomCBS
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, Florida, United States, US

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5.0

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Ángeles Roldán

Fernando is very deailed oriented and produced great results.

Federico Cuervo

Fernando is one of the most complete TV professionals I had the opportunity to work with. Passionate about content, he is always looking into new ways of expanding the entertainment business in an ever-changing landscape. He is well-knowledge in the Latin American and US Hispanic market, with a global perspective and a goal-driven mind. Fernando is a true leader with years of experience in managing teams across different cultures.

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Credentials

  • edX Verified Certificate for Datología: La toma de decisiones basada en datos
    edX

Experience

    • United States
    • Entertainment
    • 700 & Above Employee
    • Vice President of Content ViacomCBS International Studios
      • Feb 2021 - Present

      Oversee the strategy, development, and production of all VIS Americas productions. Oversee the strategy, development, and production of all VIS Americas productions.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Vice President of Development & Production Telemundo Global Studios
      • Mar 2018 - Oct 2020

      Lead development and production of scripted pilots for Telemundo Global Studios.

    • Vice President of Development & Production for NBC Universo
      • Jun 2016 - Oct 2020

      Responsible for the development and execution of production strategy that drives ratings growth and further the channel’s brand, In addition to fostering relationships within the creative community, he works closely with other departments to develop programming goals and oversee the production staff on creative ideation, development and execution.

    • Self Employed
      • Oct 2014 - Jun 2016

      Business, brand and content development, marketing and acquisition strategy, creative consultant for various businesses operating in the media industry. Amongst some of the projects managed/ing:INCAA TV/Odeon - (Argentine Government funded Television Channel / SVOD for Argentine Cinema and Productions) – Advising on programming grids, acquisition and content development strategy, organizational structure and leading rebranding via new on-air creative and marketing strategies. In addition establishing relationships for co-productions with leading Pay TV channels, International producers and different government agencies. Working directly with new Vice President of INCAA and GM of INCAA TV/Odeon. Zee Entertainment - (One of the largest Indian media and entertainment companies) – Developed SVOD/OTT acquisition, content development, and co-production strategies for a regional platform. Established relationships for key Zee Group top management with major Latin American media players and defined 5-year content budget.Navajo Films - (Latin American Production House) - Mapped out who’s who in Latin American original production, outlined different production costs/benchmarks for original productions on a per country basis and provided analysis on what has worked in the last 10 years including show descriptions, quantity of seasons/episodes, and different platform performances.

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • SVP - Brand Head MTV/ Vh1 Latin America - Tr3s US Hispanic
      • Sep 2012 - Apr 2014

    • SVP content MTV/ Vh1/ Comedy Central Latin America
      • Dec 2009 - Oct 2012

    • VP Programming & Production
      • Aug 2007 - Nov 2009

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Senior Vice President
      • Jan 2006 - Aug 2007

    • General Manager
      • Jan 2000 - Dec 2005

      In charge of all film and series channels at Clsxson (I.Sat, Space and Retro)

    • Original Production Manager
      • Dec 1998 - Dec 1999

      Developed and produced original programming for CTG channels. Developed and produced original programming for CTG channels.

    • Executive Producer
      • Jan 1997 - Nov 1997

    • productor
      • 1994 - 1996

    • productor
      • 1993 - 1994

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