Fernando Garcia Dominguez

National Franchise Manager at Representaciones Albis S.A de C.V.
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Contact Information
us****@****om
(386) 825-5501
Location
Puebla, Mexico, MX
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Aleman Elementary proficiency

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Experience

    • Mexico
    • Consumer Goods
    • 1 - 100 Employee
    • National Franchise Manager
      • Mar 2021 - Present

      -Development and implementation of commercial strategy for the recovery of franchisees. -Develop communication and marketing plan for the sale of franchises. -Development of operating manuals, identity and procedures for franchises. -Development and execution of new business model, increasing brand presence under the name "Corner By Zürich", opening the first ones in the city of Puebla. -Market study and development of the strategic plan for the opening of a new point of sale in a new format (island) -Negotiation with clients and suppliers. -Signing of reinsertion agreements and integration of existing branches to our operation and management model. - Hiring and training of point-of-sale personnel. -Inventory control through the development of macros and SAI system. -Sell in - Sell out. Show less

    • Senior Administrative Manager
      • Mar 2019 - Mar 2021

      - Legal representation of the company - General administration of the branch office in the city of Leon Gto. - Negotiation with suppliers (goods, resources and services). - Coordination and supervision of administrative and operational personnel - Management and application of financial resources - Weekly report of activities to the Administrative Council - Strategic management before public and private agencies - Negotiation, closing sales and signature contracts with end customers. Show less

    • Commercial and Marketing Manager
      • Apr 2015 - Feb 2019

      - Development and implementation of marketing plans. - Market research and corporate branding. - Planning and management of goals and budget. - Management of commercial team and KPIs indicators. - Closing agreements with public and private sector companies. - Direct contact with clients and suppliers. - Development and implementation of programs and action plans designed to achieve objectives. - Development of online store. - Positioning of the company within the commercial sector in the USA. - Export of national products. - Interpretation of financial statements. - Planning, projection and budget compliance. - Decision-making Show less

  • CORPORATIVO GRUPO ALSO
    • CHILPANCINGO GUERRERO
    • Marketing Analyst
      • Jan 2014 - Feb 2015

      - Signing of agreements with public and private companies (Hydrocarbons). - Accounts receivable. - Cash management and cash count. - Fulfillment of objectives within the established time frame. - Development, coordination and execution of customer loyalty program. - Signing of agreements with public and private companies (Hydrocarbons). - Accounts receivable. - Cash management and cash count. - Fulfillment of objectives within the established time frame. - Development, coordination and execution of customer loyalty program.

    • Civic and Social Organizations
    • Marketing Coordinator
      • Jun 2012 - Nov 2013

      - Organization of events and press conferences. - Signing of agreements with public and private universities. - Development & creation of content for radio and television ( Copys and interviews). - Joint development with chambers and business associations. - Social network management. - Organization of events and press conferences. - Signing of agreements with public and private universities. - Development & creation of content for radio and television ( Copys and interviews). - Joint development with chambers and business associations. - Social network management.

    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Management Assistant
      • Jan 2011 - Dec 2011

      - Negotiation and management of information of vehicles for sale in the EU. -Administration of new projects. -Web page design. -Improvement of the internal database. -Follow-up of support programs for NGOs in countries in conflict. -Development and implementation of assertive organizational communication. -Optimize the B2C communication process (company - client). - Negotiation and management of information of vehicles for sale in the EU. -Administration of new projects. -Web page design. -Improvement of the internal database. -Follow-up of support programs for NGOs in countries in conflict. -Development and implementation of assertive organizational communication. -Optimize the B2C communication process (company - client).

Education

  • IBERO Puebla
    Mercadotecnia, Mercadotecnia
    2006 - 2012
  • Leuphana Universität Lüneburg
    certificado, Negocios internacionales
    2010 - 2011

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