Experience

Banco Mediolanum

• Spain
• Banking
• 700 & Above Employee

• Exclusive agent of Banco Mediolanum España

  • Dec 2018 - Present

  Financial advice. Personal Banking at Mediolanum Bank Financial advice. Personal Banking at Mediolanum Bank



Universidad Politécnica de Madrid

• Spain
• Higher Education
• 700 & Above Employee

• Associate Professor

  • Dec 1996 - Present

  Finance business initiatives, marketing services. Finance business initiatives, marketing services.



ESIC Business & Marketing School

• Spain
• Higher Education
• 700 & Above Employee

• Associate Professor

  • Oct 2014 - Nov 2020

  I teach marketing services, prices, marketing plan. I teach marketing services, prices, marketing plan.



Inversiones Hergefa

• Madrid Area, Spain

• Real Estate Proyect

  • Oct 2018 - Jan 2019



Aliseda Inmobiliaria

• Spain
• Real Estate
• 400 - 500 Employee

• • Jan 2014 - Sep 2018

  In 2013, I started the current stage of my professional life and I joined Aliseda, the bank’s real estate subsidiary, where I started as the commercial director and later moved to corporate marketing director with responsibility for increasing sales. I strengthened ties with other real estate agencies, designed the web 2.0, improved the call centre and increased sales of real estate assets via the branches. When we finally reached our goal – to be a well-known brand – we created social networks and improved our communication process to reinforce the aims of the business. In brief, we contributed to a strong growth in sales from €635m/2013 to €1,380m/2014. Show less

• • Jan 2014 - Sep 2015

  Responsible for sales, marketing and business administration.Multichannel strategy developmentAnnual Marketing Plan; distribution channels



Banco Popular

• Spain
• Banking
• 700 & Above Employee

• Branch manager

  • 2008 - 2014

  In 2008, the third stage of my career started when I asked to return to the branches in a move to further my career. I was given the position of deputy director of the main branch in Madrid, with the largest turnover and 33 employees. After this, I became the director of a new branch, which was formed by the merger of two existing: Vasconia and Popular branches. I was then managing an increasing business with a staff of 14. Together the team and I made this branch the one with the highest growth and the best working environment in Madrid. Show less



Banco Popular

• Spain
• Banking
• 700 & Above Employee

• SMEs office manager

  • 2003 - 2007

  In 2003, I was asked to create a department looking after SMEs, working within the group’s commercial department. This involved analysing segments of customers, signing agreements with different sectors such as driving schools, electricians, bakers, which represented a large number of self-employed and SMEs. We ran campaigns to attract new customers and new business for the bank. In 2003, I was asked to create a department looking after SMEs, working within the group’s commercial department. This involved analysing segments of customers, signing agreements with different sectors such as driving schools, electricians, bakers, which represented a large number of self-employed and SMEs. We ran campaigns to attract new customers and new business for the bank.



Bancopopular-e

• Spain
• Banking
• 1 - 100 Employee

• Commercial and marketing manager

  • Dec 1999 - Jun 2003

  I was then promoted to commercial and marketing director of Popular’s flagship project at that time – the creation of an e-bank. At that time, other e-banks were already launching in Spain and we needed to face the competition. In 2000, only 13% of the Spanish population were internet users (81% in 2016). We designed a range of products, created a web site, and set up a call centre, all in just seven months. Working closely with the IT department, I had their complete support. In three years, the Popular e-bank was making a profit. Show less



Europensiones, Eurovida y Eurocorredores

• Commercial manager

  • Mar 1997 - Nov 1999

  The next stage of my career saw me in my first management position in which I led a team. I was promoted to the role of national commercial director of investment funds, insurance and pension funds. At this time, the bank needed to introduce these new products to their customers through the bank network. This involved training and motivating employees and ensuring they had adequate product knowledge to push sales. We achieved our goals within the three-year plan. The next stage of my career saw me in my first management position in which I led a team. I was promoted to the role of national commercial director of investment funds, insurance and pension funds. At this time, the bank needed to introduce these new products to their customers through the bank network. This involved training and motivating employees and ensuring they had adequate product knowledge to push sales. We achieved our goals within the three-year plan.



Banco Popular

• Spain
• Banking
• 700 & Above Employee

• Customer service, sales and risk analysis

  • Oct 1992 - Feb 1997

  In 1992, I joined Banco Popular and during the first six years I learned about commercial banking, customer service, promoting the banking business to self-employed and SME customers, as well as risk analysis. After this period, I was selected to work for the HR department for a year, interviewing people and analysing their careers. I was then moved to the project development department where I was analysing capital risk and venture capital. This first stage of my career in Banco Popular gave me a good overall understanding of the bank at a business level Show less



Universidad Autónoma de Madrid

• Spain
• Higher Education
• 700 & Above Employee

• Postgraduate course of European Social Found

  • 1990 - 1992

  Strategic marketing and consumer behavior Strategic marketing and consumer behavior



Asesoría Teral

• Qualified in internships

  • Sep 1990 - Jul 1991

  At the beginning of my professional career I did a range of jobs in companies, such as cost accounting and feasibility studies and in education, teaching at university level as well as giving private lessons in accounting and economics. I also worked in a small accountancy firm working on accounts and attracting new business. All this gave me a basic understanding of private companies and professional organisation. At the beginning of my professional career I did a range of jobs in companies, such as cost accounting and feasibility studies and in education, teaching at university level as well as giving private lessons in accounting and economics. I also worked in a small accountancy firm working on accounts and attracting new business. All this gave me a basic understanding of private companies and professional organisation.



Asfaga

• Substitute teacher

  • Jun 1990 - Sep 1990

  Accounting substitute teacher Accounting substitute teacher