Fernando Elola Villar

Paid Media Manager at Millner Co.
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
    Coursera Course Certificates
    Aug, 2016
    - Nov, 2024
  • Marketing in a Digital World
    Coursera Course Certificates
    Aug, 2016
    - Nov, 2024
  • Marketing in a Digital World
    Coursera Course Certificates
    Aug, 2016
    - Nov, 2024

Experience

  • Millner Co.
    • Hong Kong
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Paid Media Manager
      • Apr 2018 - Present

      - Facebook (and Instagram) campaigns creation and optimization. Using different kinds of placements (feeds, stories, right column, marketplace...), ad formats (collection, carousel, single image, video, dynamic creative...), objectives (conversions, catalogue sales, leads, post engagements...) and audiences (lookalikes, retargeting, prospecting by interests...). I'm also familiar with DPA (dynamic product ads). - Data analysis: Keeping ROAS in line is my main objective. Trying to increase budgets and mantain a profitable ROI is not always an easy task. It's important to know how to read into different KPIs like CPCs, CPMs, CTRs, Conversion Rates, etc. Also important to move fast in the plataform, and constatly test, change what is not working and be able to read how much money you can spend to keep things working properly. - Working hand to hand with the creative department to inform what kind of creativities we need and help them (thanks to previous data) to create the best images and videos to maximize conversions. - Open line with a Facebook account manager from the SMB program. Weekly calls with a Facebook representative to know the insides, the new products of the plataform and recomendations. - Test new strategies and expand to new countries. International expansion and testing new marketing strategies is essential to the company growth. I'm in charge of doing this, using facebook ads. - Google Ads campaigns creation and optimization Show less

  • Wowzr!
    • Barcelona Area, Spain
    • Facebook Ads Specialist
      • Oct 2017 - Mar 2018

      -Creating ads targeted to the UK, Australia and Europe: copy-writing and video testing. -Managing and optimizing Facebook ads to obtain a ROAS (return on ad spend) above 2. -Making and optimizing the strategy to engage customers on the different stages of the customer journey: Prospecting, Cross-Selling, Retargeting… -Using Lookalike Audiences, interest targeting, demographics and research to reach new customers. -Using Google Analytics and Facebook reports to analyse data and optimize ads. Show less

  • Self-Employed
    • Advertising Services
    • 700 & Above Employee
    • Independent Facebook Marketer
      • Feb 2015 - Mar 2018

      -Creating and managing pages and fan communities on Facebook. -Designing t-shirts using photoshop or hiring professional designers. -Creating and managing Teespring campaigns. -Using Facebook Ads for researching audiences (Audience Insights) and making ads (Power Editor) -Data analysis for Facebook ads optimization, to reduce costs and increase profit margins. -Creating and managing pages and fan communities on Facebook. -Designing t-shirts using photoshop or hiring professional designers. -Creating and managing Teespring campaigns. -Using Facebook Ads for researching audiences (Audience Insights) and making ads (Power Editor) -Data analysis for Facebook ads optimization, to reduce costs and increase profit margins.

  • Teespring
    • United States
    • Technology, Information and Internet
    • 300 - 400 Employee
    • Infographic agent
      • Dec 2014 - Sep 2015

      Reviewing the quality of t-shirt designs, making sure they are ready to print. Using Adobe Photoshop and Illustrator to improve the image qualities and get the best possible final result. Reviewing the quality of t-shirt designs, making sure they are ready to print. Using Adobe Photoshop and Illustrator to improve the image qualities and get the best possible final result.

Education

  • Universitat Autònoma de Barcelona
    Master's degree, Màrqueting i Comunicació Digital
    2016 - 2018
  • University of Illinois at Urbana-Champaign
    Curse, Marketing in a Digital World
    2016 - 2016
  • Universidad Carlos III de Madrid
    Master's degree, Screenwriting
    2010 - 2011
  • Universidad Carlos III de Madrid
    Licentiate degree, Comunicación Audiovisual
    2006 - 2010

Community

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