Fernando Del Rosario
CEO | Creative Director at ConceptZombie LLC.- Claim this Profile
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Tagalog -
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Bio
Betty Ko
I was one of Fernando's graphic design students at the Art Institute of California. Taking his class was truly inspirational as well as educational, because Fernando is not just a teacher, he's a polished, extremely talented professional in an industry I'd like to get into. His teaching method is unique, in that he runs his classroom like he runs his office - he treats each student as a creative, and sets realistic expectations and standards for the quality of work we produce. Not only does he encourage students to create aesthetically appealing art, but he teaches them to create great designs with great concepts behind them. At the end of the quarter, we were each given the opportunity to present our ad campaigns to various creative directors, art directors, and designers that work with him at Y&R Brands. The experience was extremely gratifying and empowering, and has inspired me to work harder.
Betty Ko
I was one of Fernando's graphic design students at the Art Institute of California. Taking his class was truly inspirational as well as educational, because Fernando is not just a teacher, he's a polished, extremely talented professional in an industry I'd like to get into. His teaching method is unique, in that he runs his classroom like he runs his office - he treats each student as a creative, and sets realistic expectations and standards for the quality of work we produce. Not only does he encourage students to create aesthetically appealing art, but he teaches them to create great designs with great concepts behind them. At the end of the quarter, we were each given the opportunity to present our ad campaigns to various creative directors, art directors, and designers that work with him at Y&R Brands. The experience was extremely gratifying and empowering, and has inspired me to work harder.
Betty Ko
I was one of Fernando's graphic design students at the Art Institute of California. Taking his class was truly inspirational as well as educational, because Fernando is not just a teacher, he's a polished, extremely talented professional in an industry I'd like to get into. His teaching method is unique, in that he runs his classroom like he runs his office - he treats each student as a creative, and sets realistic expectations and standards for the quality of work we produce. Not only does he encourage students to create aesthetically appealing art, but he teaches them to create great designs with great concepts behind them. At the end of the quarter, we were each given the opportunity to present our ad campaigns to various creative directors, art directors, and designers that work with him at Y&R Brands. The experience was extremely gratifying and empowering, and has inspired me to work harder.
Betty Ko
I was one of Fernando's graphic design students at the Art Institute of California. Taking his class was truly inspirational as well as educational, because Fernando is not just a teacher, he's a polished, extremely talented professional in an industry I'd like to get into. His teaching method is unique, in that he runs his classroom like he runs his office - he treats each student as a creative, and sets realistic expectations and standards for the quality of work we produce. Not only does he encourage students to create aesthetically appealing art, but he teaches them to create great designs with great concepts behind them. At the end of the quarter, we were each given the opportunity to present our ad campaigns to various creative directors, art directors, and designers that work with him at Y&R Brands. The experience was extremely gratifying and empowering, and has inspired me to work harder.
Credentials
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Creating Flow
LinkedInDec, 2022- Sep, 2024
Experience
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ConceptZombie LLC.
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Advertising Services
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1 - 100 Employee
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CEO | Creative Director
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Apr 2014 - Present
Creative/art director/designer that loves to roll up my sleeves and get the work done. My background in high level branding campaigns all the way to retail advertising/marketing (and everything else in between) has allowed me to build a versatile creative company. Some of the brands/experience I've worked on for the last 6+yrs: Amazon IMDb TV | Arby’s | Bandai Namco Entertainment | Orange Catholic Foundation | CA Lottery | Chuck Jones Center for Creativity | Corona | DC Comics | Dosist | Dryer’s Ice Cream | Fiat | General Mills | Hyundai | Infiniti | JBL | Kia | L.A.Care | loanDepot | Mattel | Moose Toys | Modelo | Motorola | Oakley | Pacifico | Santa Clara Valley Medical Center | Spinmaster | Takeya Water Bottle | TiVo | Toyota | Valvoline Motor Oil | Volkswagen | Walmart | Yokohama Tires Show less
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California State University, Fullerton
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United States
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Higher Education
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700 & Above Employee
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Creative Instructor
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Jan 2019 - Present
In the School of Visual Arts; teach and guide students problem solving skills through the use of graphic design, marketing, strategic campaign development, promotion and advertising. Present, manage and lecture about creative process between multiple departments. In the School of Visual Arts; teach and guide students problem solving skills through the use of graphic design, marketing, strategic campaign development, promotion and advertising. Present, manage and lecture about creative process between multiple departments.
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John Paul the Great Catholic University
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United States
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Higher Education
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1 - 100 Employee
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Creative Instructor
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Jan 2022 - Present
Teach both Senior Level Capstone Class and 200 level Graphic Design classes. Guide and mentor college level students through the fundamentals of problem solving through graphic design, marketing and advertising. Teach both Senior Level Capstone Class and 200 level Graphic Design classes. Guide and mentor college level students through the fundamentals of problem solving through graphic design, marketing and advertising.
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Gallery Artist
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Retail Art Supplies
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1 - 100 Employee
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Artist
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1978 - Present
In 1978 at the age of 5 in the Philippines, I started to draw my own comic books because I had stories & adventures in my head that wanted to come out. In 1984, in Michigan I started to read and collect comic books that helped me expand my imagination and creativity. And in 1992, I started art school in Downtown Detroit to learn and hone my craft and eventually start an incredible, amazing and humbling creative career. Then in 2003, at the age of 30 I started to collect inspirational and motivating quotes by extraordinary people; to help me overcome and persevere through this extremely tough and amazing industry (Over 680 quotes to this day, I continue to collect them and be inspired by them). And in 2013 at the age of 40, I had an idea to re-imagine my comic book collection and my collection of quotes into something that I now realize have continued to fuel my creativity, my passion and my drive to be extraordinary. In 2014, I finally started to create my vision and build an art exhibit. And since 2015, I am honored to have introduced 60+ pieces of original art to the public with 10 gallery showings, 3 auction events (Cancer Society of America, “Remember the Music” Alzheimer’s Disease Benefit Concert) and be represented by a prestigious art gallery in Downtown Portland. Show less
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Chuck Jones Center For Creativity
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Board Member
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May 2018 - Present
As a board member of the Chuck Jones Center For Creativity, we meet twice a year to discuss, decide and implement programs and events to facilitate the vision and mission of the foundation; to help share and spread creativity. As a board member of the Chuck Jones Center For Creativity, we meet twice a year to discuss, decide and implement programs and events to facilitate the vision and mission of the foundation; to help share and spread creativity.
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We The Project
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United States
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Entertainment Providers
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1 - 100 Employee
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Creative & Marketing Advisor
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Oct 2019 - Present
Hands-on Advisory for an entertainment start up that will change the landscape of the entertainment industry. A new networking platform focusing on connecting creators with each other, facilitating projects, productions, jobs, providing resources, and promoting discoverability. Check us out, stay tuned and be part of this creative movement: https://www.wetheproject.com/ Hands-on Advisory for an entertainment start up that will change the landscape of the entertainment industry. A new networking platform focusing on connecting creators with each other, facilitating projects, productions, jobs, providing resources, and promoting discoverability. Check us out, stay tuned and be part of this creative movement: https://www.wetheproject.com/
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Independent Creative
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United States
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Design
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1 - 100 Employee
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Speaker/Lecturer
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Apr 2014 - Present
Duncan Anderson Lecture Series speaker at Cal State Long Beach 4 yrs. in a row. University lectures at Chapman University and Cal State Fullerton. Gallery opening presenter at: Aussi Art Gallery | Art Institute Las Vegas | ColorMyEnergy Creative Group | Creation Ovation Art Gallery | Mission Viejo Library | Newport Beach Library | Palos Verdes Library Duncan Anderson Lecture Series speaker at Cal State Long Beach 4 yrs. in a row. University lectures at Chapman University and Cal State Fullerton. Gallery opening presenter at: Aussi Art Gallery | Art Institute Las Vegas | ColorMyEnergy Creative Group | Creation Ovation Art Gallery | Mission Viejo Library | Newport Beach Library | Palos Verdes Library
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The Art Institutes
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United States
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Higher Education
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700 & Above Employee
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Creative Instructor
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Jan 2002 - Dec 2018
Mentor and teach design, marketing, campaign development and the business of advertising to college level students since 2002. Through out the years handpicking top level students to work as interns and/or be hired as Jr. Art Directors at varying agencies and design firms. Mentor and teach design, marketing, campaign development and the business of advertising to college level students since 2002. Through out the years handpicking top level students to work as interns and/or be hired as Jr. Art Directors at varying agencies and design firms.
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Innocean USA
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United States
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Advertising Services
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400 - 500 Employee
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Associate Creative Director
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Nov 2011 - Apr 2014
Create and produce fully integrated campaigns for Hyundai with the focus on the Eastern Region of the US market. The East alone produces at least 3-5 campaigns that consist of 4-5 TV commercials, POS materials, and digital executions. Along with these incredible and very integrated campaign projects, additional projects like sports partnerships ads, events (Zombie Mud Run), billboard campaigns, etc. fills in the space. Help concept with yearly Hyundai national sales events, NCAA football partnership, and a running footage shoot. Show less
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Creative Director-Art Director
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Aug 2010 - Nov 2011
Hustling for every creative inch. I’ve been fortunate enough to work with some fantastic agencies, clients and brands. Here’s a quick list of this year’s roster: Innocean, Alcone Marketing, Brand Up, Jovenville, Kovel Fuller, Zang!, 24Production. Working on brands like Motorola, Hyundai, Arby’s, CA Lottery, WD40, Mattel, Spinmasters, Yokohama Tires, etc. Hustling for every creative inch. I’ve been fortunate enough to work with some fantastic agencies, clients and brands. Here’s a quick list of this year’s roster: Innocean, Alcone Marketing, Brand Up, Jovenville, Kovel Fuller, Zang!, 24Production. Working on brands like Motorola, Hyundai, Arby’s, CA Lottery, WD40, Mattel, Spinmasters, Yokohama Tires, etc.
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David&Goliath
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Canada
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Advertising Services
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1 - 100 Employee
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Creative Director
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Jul 2011 - Oct 2011
Creative bridge between branding and in-store marketing, promotion, POP & POS materials. Creative bridge between branding and in-store marketing, promotion, POP & POS materials.
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Cal State Fullerton
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United States
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Technology, Information and Internet
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Adjunct Professor
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Aug 2010 - Mar 2011
Teach marketing, strategic campaign development, promotion and advertising to college level students. Teach marketing, strategic campaign development, promotion and advertising to college level students.
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Wunderman
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Advertising Services
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700 & Above Employee
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Associate Creative Director
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Aug 2009 - Aug 2010
Participated in a high profile Southern California Edison new business pitch, resulting a win for the agency. Co-leading the SCE creative team to set high creative standards and further solidify the new, prospering client relationship. Participated in a high profile Southern California Edison new business pitch, resulting a win for the agency. Co-leading the SCE creative team to set high creative standards and further solidify the new, prospering client relationship.
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Y&R Advertising
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United States
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Associate Creative Director
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Feb 2000 - Aug 2009
Created & produced 120+ spots for the Mattel Brand, Lincoln, Mercury & Jaguar, resulting in an extensive knowledge & experience in client management, vendor relationships and broadcast production. Senior level creative focus on Mattel, the largest account in the SoCal office. Creatively led a full rebranding of the Hot Wheels brand that impacted domestic and international markets, as well as product development. Helped develop & produce creative ideas for other Y&R clients and new business pitches including: Lincoln & Mercury, Jaguar, Land Rover, Sony, Southwest Airlines, Toshiba, Xbox, THQ, Morongo Casino & Resort and Sony PlayStation. Show less
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BBDO
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South Korea
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Advertising Services
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1 - 100 Employee
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Sr. Art Director
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2004 - 2004
Concept, create, and produced TV, print and billboard campaigns for Jeep, Chrysler & Dodge in 2004. Created billboard campaigns for 2 new car products resulting in an integrated out of home operation. And presented directly to clients and managed creative expectations. Concept, create, and produced TV, print and billboard campaigns for Jeep, Chrysler & Dodge in 2004. Created billboard campaigns for 2 new car products resulting in an integrated out of home operation. And presented directly to clients and managed creative expectations.
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Warner Bros.
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United States
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Media Production
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1 - 100 Employee
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Art Director
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2000 - 2000
Creative for the promotional dept. of the in-house agency. Advertise & design one-sheets and logos for upcoming Warner Bros. theatrical films from the year 2000. Creative for the promotional dept. of the in-house agency. Advertise & design one-sheets and logos for upcoming Warner Bros. theatrical films from the year 2000.
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WCJ
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South Africa
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Art Director
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1998 - 2000
Established creative design for Taco Bell’s in-store marketing & promotional programs from 1998 to 2000. Lead Art Director for the Star Wars Episode 1 promotional partnership with Taco Bell, resulting in creating the consistent design used across all Tri-Con Restaurant promotional pieces. Established creative design for Taco Bell’s in-store marketing & promotional programs from 1998 to 2000. Lead Art Director for the Star Wars Episode 1 promotional partnership with Taco Bell, resulting in creating the consistent design used across all Tri-Con Restaurant promotional pieces.
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IECP Artist/Jr. Level Creative
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1996 - 1998
Jr. Creative on the national Chevrolet Car & Truck team. Hustled to create, produce print, TV, outdoor ideas from 1996 to 1998. Jr. Creative on the national Chevrolet Car & Truck team. Hustled to create, produce print, TV, outdoor ideas from 1996 to 1998.
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Jr. Designer/Intern
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1993 - 1996
3 year internship developing humility and patience as a production assistant, stat image and rubdown technician, studio artist, in-house janitor and care taker of 2 giant guard dogs in Downtown Detroit. 3 year internship developing humility and patience as a production assistant, stat image and rubdown technician, studio artist, in-house janitor and care taker of 2 giant guard dogs in Downtown Detroit.
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Education
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1992 - 1996
College for Creative Studies
Bachelor of Arts, Graphic Design -
2010 - 2012
Argosy University
MA Ed, Masters in Educational Leadership -
Grosse Pointe South High School
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