Experience

PASE

• Mexico
• Transportation/Trucking/Railroad
• 1 - 100 Employee

• Director of Marketing And Business Development

  • Dec 2022 - Present

  Develop and implement marketing strategies that will allow to increase the acquisition of private and corporate clients alike, as well as the creation of new lines of business focusing on growth and diversification. Develop and implement marketing strategies that will allow to increase the acquisition of private and corporate clients alike, as well as the creation of new lines of business focusing on growth and diversification.



Grupo Calidra

• Mexico
• Chemical Manufacturing
• 400 - 500 Employee

• ALTERNATE BOARD OF DIRECTOR MEMBER

  • Feb 2011 - Present

  Shadowing the board members in order to better understand the organization’s direction, goals and business model. Cultivate relationships that are beneficial to the company strategy. Reviewing the bylaws and maintaining compliance. All this as part of the board succession plan. Shadowing the board members in order to better understand the organization’s direction, goals and business model. Cultivate relationships that are beneficial to the company strategy. Reviewing the bylaws and maintaining compliance. All this as part of the board succession plan.



Sodexo

• France
• Facilities Services
• 700 & Above Employee

• Country Director Of Business Development

  • Aug 2017 - Feb 2022

  Responsible for building both, marketing and business development departments. In charge of creating the strategy for the organization in order to exceed the growth targets. Working closely with LatAm region in order to align objectives and look for synergies for better results generating savings. Leading the Corporate Social Responsibility department in the interest of refreshing and renewing the ways of working. I was able to have a double digit YOY which ended up in a 60% growth in only 5 years. Together with the LatAm region created the marketing KPI’s. Successfully launched innovative solutions for the “new era” resulting in a 15% annual growth and a 98% client retention. Show less



Aramark

• United States
• Hospitality
• 700 & Above Employee

• Country Business Development Manager

  • Oct 2014 - Jul 2017

  Lead the country sales and marketing team. Direct report to the Country President with a dotted report to the International VP of growth. Designed and built the entire Sales team. I was able to change the company’s mindset when delivering a solution by redesigning the sales process and focusing it to better understand the client needs. Orchestrated the marketing department to become a client center department. Successfully landed 3 of the largest contract for the company. Having a YOY growth of 15% with a client retention of 95%. Show less



Four Seasons Hotels and Resorts

• Canada
• Hospitality
• 700 & Above Employee

• • Feb 2009 - Oct 2010

  In charge of an outlet with 75 seats and with an average of 170 guests per day. Coordination of the purchasing, storing and inventorying of food and beverage supplies. Handling guest complaints and the responsibility of obtaining maximum results from the staff. Developing new techniques of service towards maximum guest satisfaction at minimum operating costs. Increased departmental revenue by 20% by implementing an up selling program. New menu implementation based on guest feedback and menu engineer analysis Show less

• • Feb 2009 - Feb 2010

  Responsible of controlling China, Flatware, Glassware, Cleaning supplies and dishwashing supplies expenses for the division. A yearly total of USD 580'000 Responsible of annual China, Flatware and Glassware order. A total of USD 700'000 Redesigning and implementing a new storage system for all the F&B equipment. Implementing a "smart" scheduling system, based in hours and volume of operation. Leading a team of 40 stewards and 3 supervisors; having 10 different nationalities within the team Show less

• • Aug 2007 - Feb 2009

  Overseeing the morning operation of the entire F&B division. Monitoring labor cost, weekly forecasting and business analysis of restaurants performance Leading a team of 35 staff



The Peninsula Hotels

• Hong Kong
• Hospitality
• 700 & Above Employee

• Management Trainee F&B

  • Jan 2006 - Aug 2006



The Ritz-Carlton Hotel Company, L.L.C.

• United States
• Hospitality
• 700 & Above Employee

• Cafe Mexicano MIT

  • 2005 - 2005



Hotel Arts

• Canada
• Hospitality
• 100 - 200 Employee

• F&B Trainee

  • Jan 2004 - Jul 2004