Experience

InvestHK Brussels

• Belgium
• International Trade and Development
• 1 - 100 Employee

• Deputy Head, Investment Promotion

  • Jan 2019 - Present

  Responsible for representing InvestHK in different countries in Europe and working with European SMEs and multinationals that wish to set up an office – or expand their existing business – in Hong Kong. Helping the organization to offer free advice and services in order to support companies from the planning stage right through to the launch and expansion of their business in Hong Kong market. Located at the Hong Kong Economic & Trade Office, InvestHK Brussels office is covering 12 countries around Europe; like the Benelux countries, Spain, Portugal, Ireland, etc. Invest Hong Kong (InvestHK) is the Hong Kong Government department that promotes the many advantages of Hong Kong as a base to locate a business; and assists overseas enterprises establish and develop their presence in the city. InvestHK offers free investment promotion, facilitation and aftercare services to ensure that companies have all the support required to establish or expand operations in the dynamic Hong Kong economy. In essence, InvestHK provides an efficient and effective means of completing then implementing business plans of overseas enterprises. Whether it is information provision, site visits, business matching, or interface with government departments, InvestHK provides tailored and comprehensive inward investment support services to prospective and existing foreign investors. Show less



EU - China Trust

• International Affairs
• 1 - 100 Employee

• Responsible for Hong Kong SAR

  • Sep 2021 - Present

  Member of the Board at the association EU-China Trust. Member of the Board at the association EU-China Trust.



Roca Sanitario, S.A.

• Spain
• Manufacturing
• 1 - 100 Employee

• EXPORT DIRECTOR

  • May 2017 - Dec 2018

  In charge of the Hong Kong, Taiwan, Korea, Japan and Mongolia markets, reporting to the Managing Director. Developing the different brands in the group portfolio, defining the strategy in each country and reporting results on sales and profitability. Leading a large team of people from different departments (Sales, Marketing, Costumer Service, Finance etc.) and assuming responsibility over a relevant amount of sales and marketing budget.Main Achievements:Increase in sales guaranteeing a high level of profitability in the related operationsGaining market share over competitorsExpansion of the distribution networkImplementation of the brand, product and commercial strategy, adapted to the different markets requirements Show less

• ECommerce and Digital Marketing Director

  • Jan 2014 - Dec 2018

  Responsible for the eCommerce channel and digital marketing in China. Including the online advertisement and reputation management, social media and sales in the main eCommerce platforms in China (JD, Tmall, Amazon…). Building up and leading the department. Main achievements:Development from the beginning of the ECommerce channel in China, defining the strategy and setting up the sales modelDeveloping a network of partners to successfully operate multiple e-shopsSignificant increase in the online sales resulting in a relevant share of the total turnoverDefining the right product, brand and commercial strategy in the channel Implementing the digital marketing strategy ensuring the alignment with the brand position and valuesOpening new platforms and digital marketing tools (DSP, SEM, SEO, Apps, etc.)Increase on the brand awareness with proved impact by different KPIs (Web traffic and quality. search engines indexes etc.)Executing the social media strategy through the content plan to increase the interactions in the different platforms (Wechat, Weibo etc.) Show less

• Business development Manager

  • Jan 2014 - Dec 2016

  Responsible for the development of the project and specification channel, following up the main hotel operators and architects and designers in ChinaSupporting the distribution on their project and retails channelsMonitoring the company growth, margin and sales analysisAnalysis of the industry trend and competition, competitive environment reportingMarket research, identification of business opportunities and new channels development.Main Achievements: Expansion of the brand networking among the top 20 hotel operators and main design firms Elaboration of a regular reporting to follow the market and competitors performance Show less

• Controlling Assistant

  • Jan 2013 - Dec 2013

  Spanish company worldwide leader in the bathroom spaces.Controlling assistant•Finance reporting and controlling, either internal and to the headquarters. Reports related to the margin analysis, working capitals, sales, overheads etc.•Cost reduction plans for the stocks in the factories of Roca in China.•Annual budget preparation.•Automation of the reporting, transfer of the reports to the module BI.•Involved in the consolidation procedure of the different legal entities of the company in China.Main Achievements: Centralization of the finance workflow and structure in China. Setting up of the SAP business intelligence tool in China to automatize the reporting. Show less



Cámara de Comercio de España en Taiwán

• Chamber of Commerce of Spain in Taiwan

  • Sep 2011 - Dec 2012

  Foreign Trade Advisor ·Responsible for the sectors related to the consumption goods, agro-food and institutional representation issues. ·Supporting Spanish companies involved in internationalization processes through services such as partner identification or agendas ·Market Research, organization of promotion events, query resolution and elaboration of economic and political reports ·Highly experienced in dealing with private companies and public administration Foreign Trade Advisor ·Responsible for the sectors related to the consumption goods, agro-food and institutional representation issues. ·Supporting Spanish companies involved in internationalization processes through services such as partner identification or agendas ·Market Research, organization of promotion events, query resolution and elaboration of economic and political reports ·Highly experienced in dealing with private companies and public administration



Universidad Autónoma de Madrid

• Spain
• Higher Education
• 700 & Above Employee

• Internship

  • Apr 2010 - Oct 2010

  Intern in the Office of International Relationships Administrative and informative tasks and information related to the management of students in international mobility programs Intern in the Office of International Relationships Administrative and informative tasks and information related to the management of students in international mobility programs



Asociación de Gestión de Derechos Intelectuales (AGEDI)

• Staff Accountant

  • Sep 2008 - Feb 2009

  Bank reconciliations for suppliers and clients. Detection and resolution of incidents prior to internal auditing. Administrative management of payments and collection documentation. Internal Accounting Management (review of ledgers, inclusion of movements ... etc) Bank reconciliations for suppliers and clients. Detection and resolution of incidents prior to internal auditing. Administrative management of payments and collection documentation. Internal Accounting Management (review of ledgers, inclusion of movements ... etc)