Experience

Nine Stars Group USA Inc
• United States
• Manufacturing
• 1 - 100 Employee
• International Sales Manager

  • Nov 2022 - Present


DACE APPLIANCES NORTHAMERICA

• Mexico
• Manufacturing
• 1 - 100 Employee

• Gerente Nacional de Ventas

  • Aug 2022 - Jan 2023

  • Definir las estrategias comerciales de la empresa con la direccion general (China, Argentina y Mexico)• Responsable de los equipos de ventas (Gerencias Regionales y Gestión de Cuentas Clave).• Planificar estrategias de marketing operativo junto con el departamento de Marketing y trade Marketing• Establecer objetivos de venta y apoyar al logro, así como la administración de gastos CDA• Estar involucrado en negociaciones comerciales de alto nivel y colaboración del responsable comercial y de las principales cuentas clave.• Seguimiento de los clientes clave e históricos de la empresa• Negociación FOB Retailers de alto nivel (Walmart, Soriana, Sam ‘s, Costco, Coppel, Elektra, Home Depot)• Estrategias comerciales de mayoristas con planes regionales de desarrollo (Norte, Bajío y Occidente)• Desarrollo canal B2B, planeación y ejecución de grandes cuentas (Avon, Herbalife, Andrea, MAVI, BODESA)• Plan de negocio ECommerce, seguimiento, negociación de cuentas principales (Amazon y Mercado Libre)• revisión y seguimiento de P&L por cuenta, KAM y articuloLOGROS• Catalogación en Sams Club• Catalogación en Costco• Apertura canal B2B• Incremento ventas FOB 300%• Incremento en Profit 19& vs LY Show less

• Director comercial

  • Mar 2021 - Aug 2022

  • Perform market research and analyze threats and opportunities• Implement new customer acquisition strategies• Manage existing client relationships• Collaborate with, coordinate and train diverse teams such as marketing, sales and customer service • Establish and manage long-term relationship with stakeholders• Understand the requirements of existing customers• Track, measure and analyze commercial metrics using KPIs• Manage and track expenses, financial goals and budget Show less



Hamilton Beach Brands Inc.

• United States
• Manufacturing
• 400 - 500 Employee

• Modern Trade Manager

  • Jan 2019 - Mar 2021

  -Responsible for the development and attention to Department and Mass Retail Accounts, - Run and monitor the strategies for the brand and category by working closely with Category management. -Direct correlation with CPFR, warehouse, and Logistics to ensure service levels with our customers. -Trade Marketing and Brand Marketing strategy definition along with the Marketing Department-POS operations-Working with the Insights department to plan market research, to understand what shoppers think in order to create focused market strategies.-Deal and follow up JBP.-Designing Price Strategies in cooperation with Revenue Management.-Develop KAM work processes and establish corporate management levels with the sales area.-Design and structure marketing channels Show less

• Team Leader Senior Walmart Group & National Merchandising

  • Nov 2014 - Mar 2021

  Ganador como mejor proveedor Integral en 2015 “annual Executive Leadership supplier summit of Sam 's Club Mexico”1. Responsable del desarrollo y atención de la cadena WalMex en Autoservcios y Club de precios2.Trabajo en equipo con el area de Category Managmente en la definicion, ejecucion y seguimiento de la estrategia de la marca y categoria.3.Relacion directa con el are de Logistica y almacen para la atencion del cliente en niveles de servicio y abasto CPFR4. Definicion de la estrategia comercial y de mercadotecnia en conjunto con Trade Marketing y Mercadotecnia ( Marcas )5. Coordinacion nacional con equipos de ventas para la ejecucion y seguimiento de las estrategias comerciales.6. Trabajo con area de Insights para estudios de mercado y entendimiento del racional de compra de los shoppers dando enfoque a las estrategias de mercado.8. Negociación y seguimiento a JBP con la cadena por formato y Categoría9. Diseño de la estrategia de precios en conjunto con Revenue Management10. Diseño del área de Cuentas Clave, desarrollo de procesos de trabajo y establecimiento de niveles de gestión corporativa con área comercial de Wal Mex11. Diseño de estructura de rutas y mercadeo en todos los canales 12. Seguimiento e implementación de pelicula de exito en POS13. Coordinación Nacional de Sales Team14. Crecimiento mantenido de KPI's del Scorecard de Walmart +45% sales, 99% fill rate ( 2016)15. Logro de 1er Lugar en la categoría Electrodomésticos en Sam's (2016)16. catalogación de 9 Nuevs ITEMS en modular 2016 Walmart Show less

• Senior Walmart Group & National Merchandising Team Leader

  • Nov 2014 - Mar 2021

  -Responsible for the development and attention to Modern Trade Channel - Run and monitor the strategies for the brand and category by working closely with Category management. -Direct correlation with CPFR, warehouse, and Logistics to ensure service levels with our customers. -Trade Marketing and Brand Marketing strategy definition along with the Marketing Department-POS operations-Working with the Insights department to plan market research, to understand what shoppers think in order to create focused market strategies.-Deal and follow up JBP.-Designing Price Strategies in cooperation with Revenue Management.-Develop KAM work processes and establish corporate management levels with the sales area.-Design and structure marketing channels Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Walmart Key Account Manager

  • Dec 2012 - Nov 2014

  -Responsible for TDR and Water categories.-Make deals with Walmart ́s and follow up JBP trade strategy.-Design and monitor P&L for Walmart ́s Water/TDR category.-Coordination with national sales areas for the implementation, execution and follow up of trade strategies.

• Key Account Manager

  • Dec 2012 - Apr 2013

  -Develop trade strategies that increased volume value and income for the development of Sam's and Costco Accounts.-Coordination with national sales and operational areas for the implementation, execution and follow up of trade strategies at corporate levels.-Portfolio update & review to make it more profitable for both companies.-Trade proposals for the brand $ value build-up and shoppers perception.



Cervecería Cuauhtémoc-Moctezuma

• Beverage Manufacturing
• 1 - 100 Employee

• Convenience Store Account Manager

  • Jul 2009 - Oct 2012

  - Development and focus of 1800 stores in the Valley of Mexico through trade business advisors and salespeople like the merchandising team.-Budgetary operation and administration.-Deal the annual special offers plan with each chain store.-Coordinate special offers alignment according to plaza relevance with each chain store Kam.-Implementation and execution of trade strategies of POS according to discount terms.

• Convenience Store Manager

  • Jul 2004 - Jul 2009

  - Development and focus of 1200 stores in the Valley of Mexico through salesforce (team of 350 members between supervisors, vendors, promoters, demonstrators, etc.).-Budgetary operation and administration.-Deal the annual special offers plan with each chain store.-Coordinate special offers alignment according to plaza relevance with each chain store Kam.-Implementation and execution of trade strategies of POS according to discount terms.-Development and integration of 40 new stores per year (ensure productivity and fixtures). Show less



Cerveceria Cuauhtemoc Moctezuma SA de CV

• Convenience-Store Chain Key Account Manager

  • Jul 2002 - Jul 2004

  -Created the KAM department at Cervecería Cuauhtémoc-Moctezuma. -Development of the following accounts: Walmart, Gigante, Comercial Mexicana, Carrefour, Costco, Chedraui and government stores. -Development and implementation of the Category Management department achieving captaincy of Gigante and Carrefour chains. -Created the KAM department at Cervecería Cuauhtémoc-Moctezuma. -Development of the following accounts: Walmart, Gigante, Comercial Mexicana, Carrefour, Costco, Chedraui and government stores. -Development and implementation of the Category Management department achieving captaincy of Gigante and Carrefour chains.



Cervecería Cuauhtémoc Moctezuma Heineken

• Modern Channel Sales Director

  • Jul 1999 - Jul 2002

  -Attention and development of chain stores and North Zone of The Valley of Mexico ́s TDC over 700 businesses. -Attention and development of chain stores and North Zone of The Valley of Mexico ́s TDC over 700 businesses.