Experience

Ocean Block Capital

• United States
• Real Estate
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2021 - Present

  Independently built, owned, and executed cross-channel acquisition marketing operations, employing database marketing (Salesforce, HubSpot), Email, Display, Social, SEO, digital PR, and Direct Marketing efforts, with the goal of property acquisitions and influencing potential sellers, given fierce limitations considering the business and acquisition model.Crafted and executed multi-channel marketing campaigns directed towards sellers and brokers.Strategized SEO tactics to address seller considerations in the company screening process.Collaborated with acquisition leads and managing partners to develop customer profiles and messaging strategies.Led the relationship with the salesforce development agency, and external vendors when necessary, and managed day-to-day Salesforce-related tasks.Optimized Salesforce features employed by the acquisitions team, to ensure efficacy and efficiency in cold-calling operations. Onboarded the acquisitions team with new feature information, and implemented process transitions.Redesigned and built the company website using WebFlow with the goal of brand elevation, to reflect trustworthiness and credibility. Revamped the brand identity to suit that of an aspirational Real Estate Investment company.



Motopia

• United States
• Motor Vehicle Manufacturing

• Marketing Director

  • Jun 2020 - Mar 2021

  Owned and executed on the marketing and advertising operations, and worked in a growth marketing capacity for lead-generation across Google Search, Display, Programmatic, and Partnership marketing, in the North-East region.Set up, and operated HubSpot for CRM, Specials Marketing, and SEO.Increased sales volume by over 66%, and achieved an ROAS of 3750%.Managed the operations and updates for the e-commerce website and integrations, with offshore developers.

• Digital Marketing Manager

  • Aug 2019 - Jun 2020

  Generated a revenue of $18m via Search marketing and SMS marketing, with a $30k annual marketing budget, and additionally drove traffic of 11k digitally discovered leads in-store.Assisted the development of a new e-commerce platform, while jointly making key product, business, and process decisions, and contributing to the UI/UX and design of the website.Project managed internal web development and maintenance projects for existing sites, with occasional involvement in back-end projects.



Amazon

• United States
• Software Development
• 700 & Above Employee

• Campaign Manager

  • Oct 2018 - Dec 2018

  Contracting account manager for the Campaign & Creative Management team on tier 1 Telecom accounts: Verizon, Verizon Fios, Comcast, and Altice—Optimum and Suddenlink.Campaign pre-launch, monitoring, and wrap-up responsibilities with billing and Prisma, booking, set-up, QA, trafficking, and optimization using Salesforce, OperativeOne, and Amazon's proprietary Rodeo DSP for ad serving, for non-endemic and external e-commerce placements across the Amazon network.Supported campaigns of over $1M for Q4 18. Experience with Video, OTT, InApp, Mobile, HTML, JavaScript, VAST, and VPAID, with DoubleVerify tagging integration.Contributed efforts to the global Amazon Advertising Employee Training & Development Program’s course and training development.



The New School

• United States
• Higher Education
• 700 & Above Employee

• Marketing Assistant

  • Nov 2016 - Oct 2017

  Assisted with media planning, buying, and managing and optimizing social media marketing ads.Owned the CRM operations on MailChimp, and worked with the content writer for setting up and optimizing email campaigns.Copyedited and QC’d all written communication sent from The New School’s Continuing, Professional, and Executive education arm.Assisted with developing marketing collateral for top-funnel marketing efforts.Assisted with the planning and execution of marketing events.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • Dec 2015 - Jul 2016

  Owned the digital and social communication for Tata's Salt and Sampann (CPG), Piaggio 2-Wheelers ( Auto, India and Nepal), and The Economist (Publication, Asia Pacific Region).Strategized and crafted the brands' communication plans for the year, and per campaign.Project managed all creative and collateral development for digital use, or otherwise.Led and managed all social media and influencer campaigns of the brands.Led the digital segment of Tata Salt’s country-wide renowned, and awarded Olympics sponsorship campaign.



The Glitch

• India
• Advertising Services
• 200 - 300 Employee

• Jr. Account Manager

  • Jun 2014 - Aug 2015

  Brand account manager for Lakmé India, Lakmé Salon, & Lakmé Makeup Pro (Cosmetics/Makeup, Hindustan Unilever), Whisper (Personal Care, Procter & Gamble), & Marico's (Higher-Ed) Campus Outreach.Strategized and crafted the brands' communication plans for the year, and per campaign.Project managed all creative and collateral development for digital use, or otherwise.Led and managed all social media and influencer campaigns of the brands.Led 2 on-ground branded, integrated activations as part of product launch campaigns at Lakmé Fashion Week. App analyst on the Lakme Makeup Pro—India’s first AR mobile app, for Android and iOS.



Dentsu Webchutney

• India
• Advertising Services
• 200 - 300 Employee

• Account Management Intern

  • Jan 2014 - Feb 2014



Christian Louboutin

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• Associate

  • Feb 2013 - Oct 2013