Experience

LAS Brasil
• Brazil
• Medical Device
• 1 - 100 Employee
• Gerente de Marketing e Educação Continuada

  • Feb 2021 - Present


Neoortho Produtos Ortopédicos

• Brazil
• Medical Equipment Manufacturing
• 100 - 200 Employee

• Marketing Manager

  • Nov 2019 - Jul 2020

  Worked in alignment with the commercial department in order to build stronger relationships with the distributors of the company. Coordinated Medical Education activities in order to promote knowledge of the products so then facilitating their adoption and use. Coordinated online training and digital marketing activities. Worked in alignment with the commercial department in order to build stronger relationships with the distributors of the company. Coordinated Medical Education activities in order to promote knowledge of the products so then facilitating their adoption and use. Coordinated online training and digital marketing activities.



SIEDI Scientific Innovation and Education Development Institute

• Brazil
• Education Management
• 1 - 100 Employee

• Marketing and Medical Education Manager

  • Feb 2016 - Jul 2019

  Consultation with directors and scientific coordinators in order to develop, coordinate and implement marketing and communication plans in accordance with compliance and health legislation. Ensuring communication activities are managed in accordance with the strategic and operational plans and annual budget. Management of the overall marketing budget and analysis of marketing and communication actions results. Identifying opportunities for strategic partnerships and analysis of potential strategic partners for maximum return. Identifying and introducing processes to improve the function of the marketing department. Identifying strategies to build awareness and knowledge of SIEDI services and activities: Brand guidelines and its standards, social media content creation and updates, creation of marketing material including preparing online and print marketing campaigns, creation and checking email campaigns and results, organizing and attending marketing events to raise brand awareness and promote SIEDI. Show less



Fernanda Inagaki

• Small Business Consultant - Food Service

  • 2009 - 2014

  • Responsible for managing the overall store operations to include human resources, recruitment, leadership development, purchasing (transactions with suppliers and their payment, managing stock and data entry), supervision of services and kitchen in order to assure customer satisfaction, store merchandising and controlling of all associated operational costs.• Management of functions & events including handling of enquiries, bookings, running the function/event and coordination of requirements with the Front of House.Achievements:• Implementation of standard operating procedures (supported with on the job training) and creation of a “Policy and Procedures Manual” containing checklists and detailed tasks to better insure quality and that improved client experience• Implementation of new and innovative menus to generate revenue. Show less

• Marketing Consultant - Client: BANFF (12. Banff Conference on Allograft Pathology)

  • May 2013 - Sep 2013

  • Coordination of the mentioned event: Registration of participants and speakers; distribution of information to each public of the event; organization of the venue, catering and other suppliers budgeting, coordination and monitoring. • Budget tracking and reconciliation. • Negotiated and managed the supplier engagement for the delivery of the event in order to meet standards and cost objectives.



Implamed Implantes Especializados

• Brazil
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Consultant

  • 2003 - 2010

  • Lead the team in the execution of the marketing strategy initiatives and annual marketing plan including calendar of events, publications and communications • Planning, coordinating and controlling key marketing activities including external and internal researches, market monitoring, building and executing an annual marketing plan and budget by product line, organisation of medical conferences, training for clients and staff, endomarketing, social events and analysis of sponsorships. • Management of communications including advertising, website, e-newsletters and sales collateral liaising with key areas of the business for brand cohesion and integrity Achievements • Played a key role in assisting the company to gain and maintain a leadership position in the market and win the Best Distributor in America Latina Award several times. • Assisted with the acquisition of other 6 companies to the group through communications with the market, change management, internal training on marketing procedures and redesign of promotional materials. • Expanded communications with shareholders introducing enewsletters and magazines to international suppliers, internal clients and distributors of the company. • Organizing more than 200 successful events including training and workshops, exhibitions and several international conferences. Show less



Samson Endress+Hauser

• Marketing Consultant

  • 1999 - 2003

  Achievements • Built the structure of the marketing department and its procedures. • Introduced and implemented communications and marketing strategies including launching several campaigns for internal clients helping the company to gain a high level of motivation and loyalty from its employees and distributors. • Implemented and reinforced the corporate brand (ensuring consistency across all marketing mediums and sales collateral) which promoted a greater clarity of the companies positioning to the market. This helped the company to win the prize of best supplier on one of its product lines – the prize was given by one of the most specialised magazines in its field (Control and Automation) and the company was voted as the best supplier per its clients. • Responsible for publishing several technical articles – about 6 per year – regarding technology on control and automation and the products of the company. • Successful organization of several technical trainings for clients and employees. • Built a solid database of clients. Show less



Prosegur

• Spain
• Security and Investigations
• 700 & Above Employee

• Marketing Assistant

  • 1999 - 2003

  Quality control: I helped the company to detect problems and develop actions and solutions to support clients assuring their satisfaction and ongoing maintenance. Quality control: I helped the company to detect problems and develop actions and solutions to support clients assuring their satisfaction and ongoing maintenance.