Fernanda Cortez da Rocha

Co-Founder e mentora at Mentorando Produteiros
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Contact Information
us****@****om
(386) 825-5501
Location
Florianópolis, Santa Catarina, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • Inglês Professional working proficiency
  • Espanhol Professional working proficiency

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Diane Spagnuelo 🏳️‍⚧️

Fernanda é um exemplo em competência, organização e generosidade. Trabalhar com ela é muito fácil porque sempre preza pelo coletivo e dá espaço e voz a todos dentro da equipe. Tudo isso articulado com um olhar atento às metas e objetivos da organização. Aprendi e amadureci muito trabalhando ao lado dela. É uma profissional que me marcou muito e a quem sou profundamente grata.

Bernard De Luna

A Fernanda é uma das profissionais de produto que eu mais admiro no mercado. Está sempre disposta a entender o processo, repensar em decisões, e principalmente, se dedicar ao máximo para evoluir da melhor forma o produto e entregar valor para sua empresa. Seu conhecimento técnico, somados a sua experiência com pesquisas e entendimento de negócios, faz ela ter a sensibilidade de garantir que todo mundo esteja no mesmo barco quanto as decisões de produto. Tive o privilégio de mentorá-la em Product Management e de acompanhar de perto a sua evolução como profissional. Por isso, me sinto super confiante e orgulhoso a indicá-la para empresas que desejam trabalhar com os melhores profissionais de produto.

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Credentials

  • Data Analytics
    Tera
    Apr, 2022
    - Oct, 2024
  • Data Analytics
    Digital House
    Nov, 2021
    - Oct, 2024
  • Digital Product Leadership
    Tera
    Dec, 2020
    - Oct, 2024
  • Product Management
    Produtos Incríveis
    Sep, 2020
    - Oct, 2024
  • Analista de Dados
    Instituto de Gestão e Tecnologia da Informação
    Aug, 2020
    - Oct, 2024
  • Métricas de Produto
    Product Arena
    May, 2020
    - Oct, 2024
  • Product Manager
    Product Arena
    May, 2020
    - Oct, 2024
  • Scrum Fundamentals Certified (SFC)
    SCRUMstudy - Accreditation Body for Scrum and Agile;Download Free Scrum Body of Knowledge(381 pages)
    Jan, 2020
    - Oct, 2024
  • Hadoop YARN
    Universidade Federal de Santa Maria
    Jun, 2016
    - Oct, 2024
  • Modelagem de Processos e Decisões com BPMN e DMN
    PROJELER
    Jun, 2016
    - Oct, 2024
  • Ruby
    RL System
    Jan, 2016
    - Oct, 2024
  • Teste de Suficiência em Leitura em Língua Estrangeira (INGLÊS)
    Universidade Federal de Santa Maria
    Oct, 2015
    - Oct, 2024
  • Introdução ao Google Apps Script
    Universidade Federal de Santa Maria
    Jun, 2013
    - Oct, 2024
  • Minicurso: HTML5
    Universidade Federal de Santa Maria
    May, 2012
    - Oct, 2024
  • XXVI Simpósio Brasileiro de Banco de Dados (SBBD 2011)
    Sociedade Brasileira de Computação - SBC
    Oct, 2011
    - Oct, 2024
  • Gestão de Processos: Digitais e Híbridos
    Universidade Federal de Santa Maria
    Jun, 2011
    - Oct, 2024

Experience

    • Brazil
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Co-Founder e mentora
      • May 2022 - Present
    • Brazil
    • Software Development
    • 700 & Above Employee
    • Specialist Product Manager
      • Oct 2021 - Present

    • Product Manager
      • Mar 2021 - Oct 2021

    • Brazil
    • Information Technology & Services
    • 100 - 200 Employee
    • Product Manager
      • Jul 2020 - Feb 2021

      - Product Manager of driver tribe (experience and logistics for food delivery), responsible for setting product vision and tribe strategy, as well as team creation and hiring. - Leader of two multidisciplinary product squads (Design, Engineering & QA) - responsible for planning, execution and results, and defining/following OKRs every quarter. - Founding member of an initiative to co-create and prioritize driver experience solutions. As a team, we carried out product discovery for a new app for drivers and we developed a MVP - Responsible for creating and prioritizing: backlog, market opportunities, competition, continuous improvement, and understanding of driver difficulties. - Manage and negotiate with company stakeholders (Operations, Relationship, Marketing, Financial). - Coordination of effective collaboration rituals, continuous alignment and sharing results. Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Product Owner
      • Jan 2020 - Jul 2020

      PO of B2C products (Android and iOS), an app focused on security and performance. dfndr security it’s a complete solution to keep the phone optimized and safe. The app available in three languages, has more than 200 million installs globally and protects against identity theft, malware and phishing with top-notch antihacking technology and scheduled virus scanning, among other best-in-class security features. PO of B2C products (Android and iOS), an app focused on security and performance. dfndr security it’s a complete solution to keep the phone optimized and safe. The app available in three languages, has more than 200 million installs globally and protects against identity theft, malware and phishing with top-notch antihacking technology and scheduled virus scanning, among other best-in-class security features.

    • Technology, Information and Internet
    • 100 - 200 Employee
    • Product Analyst/Product Owner
      • Jun 2017 - Jan 2020

      Peixe Urbano is a Brazilian company and currently the largest online platform in the Latin America with more than 52 million registered users and 100,000 registered merchants. Its platform enables users to find, connect, and book deals on suppliers such as restaurants, air companies, beauty services, entertainment activities, and trade services according to their localities and preferences. In November 2017, Peixe Urbano acquired Groupon Latin America and was able to continue growing their operations across Latin America and became the leader in the LatAm market. Main responsibilities: - Analyze and identify behaviors regarding the usage of functionalities and products; - Create PowerBI dashboards; - Manage the queue of IT support; - Colaborate with the merger between Peixe Urbano and Groupon LatAm and the related products, systems, processes, and workflow; - Receive and refine the requirements into specification for the engineering team; - Create and present status and performance reports regarding the engineering department; - Guidance and training to other departments in order to reduce issues; - Manage and improve the communication of issues and vulnerabilities to stakeholders; - Identify needs in order to reach the product's goals and improve user experience; - Support development, perform tests, and get feedback; - Work with teams distributed across various different locations/countries; Related technologies and tools: - SQL; - MongoDB; - PowerBI; - SCRUM - Jira; - Zendesk; - Salesforce; - Anti-fraud systems (ClearSale, BigData Corp.); - Payment gateways (PagSeguro, MaxiPago, MundiPagg, Cielo); Show less

    • Junior PHP Software Developer
      • Apr 2012 - Jun 2013

      Trainee focused on: - Migration of data (MySQL); - CMS Joomla; - Development of institutional websites using Joomla CMS; - HTML - CSS - Training of users for the Joomla CMS. Trainee focused on: - Migration of data (MySQL); - CMS Joomla; - Development of institutional websites using Joomla CMS; - HTML - CSS - Training of users for the Joomla CMS.

Education

  • BBI - Business Behavior Institute
    Postgraduate Degree, Product Management
    2021 - 2023
  • IPOG - Instituto de Pós-Graduação e Graduação
    Master of Business Administration - MBA, MBA in Marketing and Digital Intelligence
    2018 - 2020
  • Universidade Federal de Santa Maria
    Bachelor of Science (B.Sc.), Computer Information Systems
    2010 - 2015

Community

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